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#YVRSocial: The Rise of the Influencer [6S Marketing]

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This is a presentation by Mitchell Fawcett, VP Partnerships & Social Strategy at 6S Marketing for the #YVRSocial "the Rise of the Influencer " Event on Nov 23 2017.
For more details, visit YVRSocial.ca
Copyright (c): Mitchell Fawcett

Published in: Marketing
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#YVRSocial: The Rise of the Influencer [6S Marketing]

  1. 1. www.6Smarketing.com 1 Influencer Marketing + Storytelling Mitchell Fawcett, VP Partnerships & Social Strategy
  2. 2. www.6Smarketing.com Storytelling vs. @AirBnB @SomeSortofKardashian
  3. 3. www.6Smarketing.com ○ Narrative ○ Emotion ○ Characters ○ Setting ○ Imagination What makes a good story? @HerschelSupply
  4. 4. www.6Smarketing.com What is your story?
  5. 5. www.6Smarketing.com Creating a story-centric influencer campaign ○ Main character ○ Series ○ Time + budget ○ Immersion ○ Supporting stories ○ Storyboarding @Subaru_USA
  6. 6. www.6Smarketing.com Long-Form Content Mercedes Benz Magazine ○ Nail the narrative ○ Break it up ○ Build a content hub
  7. 7. www.6Smarketing.com Visuals Video: ○ Don’t rush it ○ Consider the script Photography: ○ Be subtle ○ Be creative ○ Consider the caption @SonicDriveIn
  8. 8. www.6Smarketing.com Identifying the right influencer ○ A different approach to research ○ Natural storyteller ○ Your newest spokesperson ○ Thorough vetting @AllyPintucci
  9. 9. www.6Smarketing.com Case Study - the DOUGLAS Hotel Challenges: ○ New on the scene ○ Needed content ○ Limited budget Opportunities: ○ Experiential ○ Grand opening story
  10. 10. www.6Smarketing.com Case Study - the DOUGLAS Hotel
  11. 11. www.6Smarketing.com Case Study - the DOUGLAS Hotel ○ Over 30,000 landing page views ○ 231 applicants ○ Media coverage ○ Grand opening buzz @AllyPintucci
  12. 12. www.6Smarketing.com Case Study - the DOUGLAS Hotel
  13. 13. www.6Smarketing.com Case Study - the DOUGLAS Hotel Follow @theDOUGLAS_Van
  14. 14. www.6Smarketing.com Thank you!

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