IntroductionThey have to be different because people are different andlike different films and enjoy different things. So they have tomake different genres of films so that all different types ofpeople will watch there films. When a producer plans to makefilms they have to look at what audience they will be targeting.For example if your going to make a movie aimed at youngchildren your going to include a basic story line in it.
SynopsisMarvels Iron Man 3 follows on from The Avengers Assembleand the aftermath of Lokis attack on New York. Because ofthese events Tony Stark has been left suffering from insomniaand night terrors, he spends his nights coming up with newideas for his suits but with no intention of actually using themany time soon, that is until a new villain known as Mandarinstages an attack on the Chinese Theatre in Los Angeles and iscoming for Tony.Tony decides to face Mandarin face to face, which leads toMandarin attacking his Malibu home and leave Stark withnothing and stranded in Tennessee with no Pepper(GwynethPaltrow) and no suits except for one prototype called theMK42.As he starts work on his one remaining suit, he begins todiscover that the attack on the Chinese Theatre and the smalltown in Tennessee are related. As this pans out he discoversthat far more sinister forces are at work, even greater thanMandarin himself. How does Tonys past fit in with the events ofhis present?
What is the target audience of Iron Man 3?I think that the target audience is boys and men of all ages, although it also appealsto people who enjoy the marvel comics and other marvel films. Also people whoenjoy the action genre.GenreThe genre of Iron Man 3 is Action.Year of productionIron Man was produced in 2013DirectorThe director was Shane BlackProducerThe producer was Kevin FiegeDistributorIron Man 3 was distributed by Walt Disney Studios and Motion PicturesBox office takings$135million - $145millionBudget$200millionBox office takingsFor the first weekend that Iron Man 3 was released in the it made £11.4 millionUK release dateIron Man 3 was released in the UK on the 25th April 2013
T.V.The trailers are on TV on a regular basis and also Iron Man 3 has linked to a car advert,the Audi R8 e-tron and this is on TV regularly also.Web 2.0 such as file sharing and social network sites (You Tube/Facebook)On YouTube a banner was put at the top to advertise the film, this linked to the trailer andother videos to do with Iron Man 3. Also on the side of social website such as Facebook IronMan 3 advertisement s have appeared, linking the Iron Man 3 Facebook page.CinemaThe trailer was shown in the cinema when other films with the same genre were being shown.Also posters and cardboard cut outs of Iron Man and other characters from the film were upin cinemas.BillboardsThe film was advertised on billboards on the side of buildings and around different areas.PostersIron Man 3 poster film were on sale in different shops and also were up everywhere toadvertise the film.Newspapers.. Magazines (interviews/reviews)The film was advertised in some newspapers and also articles on the making of the film werereleased in newspapers and also interviews from the cast and crew members appeared indifferent magazines, this helped advertise the film.The Internet (cinema film listings/review pages)On the cinema websites the film is given a page showing times and little bits of informationabout the film.The internet (official web pages)All over internet little advertisements appeared on different websites to advertise the film. Alsothere is an official website for the film that gives more information on the film.Word of mouthPeople will talk about the film to friends and family and nosey people might over hear this.
How has the audience for Iron Man 3 beentargeted by the producer?The audience for iron Man 3 has been targeted by theproducer by having the trailer for the movie in cinemas whileother films of the same genre are being played. The actorsand actresses in the film are well known for being in this typeof film and also people will recognise them from other filmsthey might of seen of theirs and decide to go and see it.They also used a lot of special effects on the film to make itappeal more to the audience as it adds a more excitementto the film. The colours of the film are go from bright anddark, this catches your attention as you can see when a fightis happening or when something bad is happening in thetrailer and you want to know more about what happens toIron Man. This is an effective way of getting your targetaudience to go and see your film.
Explain the term ‘anchorage’?The term anchorage in media terms means the fixed caption of apicture. The image works as a hook, to pull you in and want toknow more or go and see what it is being advertised.For example if you saw thisimage without any of the textthat accompanies it, you wouldstill know that what you arelooking at is something to do withIron Man.The text that ‘anchor’ you in onhis image would obviously be thetitle and the tagline underneaththe title.
What research methods would a produceruse to find information about the targetaudience, before a film goes into production?Research methods that a producer would do to findinformation out about the target audience would beto set up pages on Facebook, twitter and other socialnetwork sites to see what people are interested in.They could look at their previous films and find outwhat people liked about them by doing surveys onsocial networking sites.They would look at other films similar to Iron Man andsee how they were made popular and what It isabout them that people enjoyed and want to seemore of.