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Read At Own Risk:
The Raw Draft
& Emergent Writing on
+ 10 million reads
Almost 300,000 1st chapter
End chapters 90,000
Hot chapters spike
Many 3, 4th time readers
+13,000 fans...
BLAKE’S POV
CROSS PROMO: Location Sets, Musicians, Cast,
Costume Design, Writers, Illustrators
Build fan base with lo to no overhead
TELESCOPIC PR &
BUSINESS MODEL
Read At Own Risk: Wattpad Writers and The Raw Draft
Read At Own Risk: Wattpad Writers and The Raw Draft
Read At Own Risk: Wattpad Writers and The Raw Draft
Read At Own Risk: Wattpad Writers and The Raw Draft
Read At Own Risk: Wattpad Writers and The Raw Draft
Read At Own Risk: Wattpad Writers and The Raw Draft
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Read At Own Risk: Wattpad Writers and The Raw Draft

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A case study on emergent forms of storytelling on Wattpad, presented at Transmedia 101 in 2013. Includes notes from presentation (have to download the PPT for them).

Published in: Entertainment & Humor
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Read At Own Risk: Wattpad Writers and The Raw Draft

  1. 1. Read At Own Risk: The Raw Draft & Emergent Writing on
  2. 2. + 10 million reads Almost 300,000 1st chapter End chapters 90,000 Hot chapters spike Many 3, 4th time readers +13,000 fans + 11 million reads G-rated +600,000 reads 1st chapter Near end chapters 300,000 Many 3rd, 4th time readers Almost 12,000 fans
  3. 3. BLAKE’S POV
  4. 4. CROSS PROMO: Location Sets, Musicians, Cast, Costume Design, Writers, Illustrators Build fan base with lo to no overhead
  5. 5. TELESCOPIC PR & BUSINESS MODEL

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