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10 Women of Distinction
Carolyn M. Rubin is the Vice President of Revenue
Cycle Innovations for Anthelio Healthcare. Her
role is to grow revenue cycle offerings within the
company and provide assessments for potential clients with
opportunities for improvement and recommendations based on
best practice. Once a client signs with Anthelio, her role is that
of a consultant, where she partners with the client to ensure
they receive the support for implementing the recommended
changes and best practices.
It all started for Carolyn in 1991 when she took a job as a
pharmacy technician at Keystone Pharmacy and really liked
the healthcare opportunities.
“I went on to become an AAPC-Certified
Medical Assistant in 1999 and then moved on
to Coding, Compliance, and Revenue Cycle
(where I am today). Ensuring that patients
can receive quality medical care and that
providers/facilities can get paid for providing
it is my passion.”
Growing up in a family of eight, Carolyn learned at an early age
to be independent and dependable.
Vice President of Revenue
for Anthelio Healthcare
“I attribute much of my success to the
lessons I learned during this time, as well as
being a mom to two wonderful daughters.
However, the advice my grandfather gave
me when he found out I was going to work
in healthcare was invaluable: ‘Each day you
go to work, you walk through the doors with
the eyes of a patient. If you do that, you’ll
always be successful.’ I have a passion for
teaching and sharing my knowledge with
others. There’s no greater reward than to
watch others excel in their professional
career and to know you had a small part in
She tries to surround herself with successful people and
literature that help her stop and think before she reacts, help
her understand that her success comes from helping others
become successful, and that success is due to what’s within
her and her desire to succeed.
11 Women of Distinction
“There are a few individuals whom I have a great deal of respect
for, cherish their advice, and admire their success, compassion
for what they do, and willingness to trust in my knowledge and
expertise; even though I didn’t have an MBA. Those people
are Asif Ahmad (CEO of Anthelio Healthcare), Chuck Dowling
(CEO of Diabetes America); and most importantly, my husband
of one year, Ron Rubin (Executive Director of Information
Technology at Texas Oncology), who was my colleague, friend,
and mentor for seven years before we were married. Together,
we have five wonderful children; my two daughters (Bobbi and
April) and Ron’s three sons (Aaron, Jason, and Adam). We also
have seven grandchildren; Maggie, Bradley, Danielle, Malachi,
Xzavier, Lillianna, Kayleigh, and two new granddaughters,
Arabella and Azayla.”
Carolyn has made successful contributions to her field,
including her own column, ‘Ask Carolyn’, where she provided
guidance and support for coding and revenue cycle questions.
She’s also authored an instructor’s manual for reimbursement
and written several articles on coding, reimbursement, and
However, Carolyn takes great pride in one particular
“I had the opportunity to be an instructor not
only at the college where I earned my degree
in medical assisting, but also the opportunity
to be the sole instructor for a new medical
assisting program and then go on to have
my own coding program at the community
college. It helped me to understand how
sharing my knowledge not only helped others
succeed, but provided my framework and
desire for continued growth within myself and
the success I desired.”
Without a master’s degree, Carolyn had to (and still has to)
work harder and smarter to demonstrate that she has the skills
and knowledge to handle any role, challenge, or project that
comes her way.
“Never give up or let anyone tell you you’re not going to be
successful. Always partner with your team, lead by example,
and help others be successful. Surround yourself with success
and those who wish to mentor to help you succeed. And above
all, remember your success is a reflection of others’ teaching
and others’ success is a reflection of you.”
When she’s not working, Carolyn loves spending time with
her husband and family, and supporting the arts; attending
symphonies, operas, and plays whenever they can. She also
loves to go dancing, travel, and cruise.
Carolyn wants to be remembered as someone with compassion,
respect, and success in both her personal and professional
life; known for her drive to help others succeed in business
and with their professional goals, and never afraid to have
others ‘pass her up’ as a result of the mentoring she was able
12 Women of Distinction
13 Women of Distinction
Q: Why do you feel your role is relevant in today’s world?
A: With the continual changes and challenges with today’s
reimbursement, providers and facilities need assistance in
managing their revenue cycle and ensuring they’re able to
continue to provide care to their patients.
Q: What can your company offer clients that others cannot?
A: Anthelio Healthcare focuses on providing support to the
healthcare industry. We offer a practice, facility, and providers
with support in every area necessary to run a successful
business. Whether the need is coding, health information
management, revenue cycle, or IT, we have it, can provide it,
and it’s specific to the healthcare market.
Q: What do you bring to the table that would make clients
choose you over others?
A: I have over 24 years of experience in healthcare and
understand the impact that government regulation may have.
With my varied background in clinical, pharmacy, coding, billing,
revenue cycle, and education, I’m able to provide support in a
multitude of ways.
Q: What are some of the challenges facing your industry today?
A: Regulatory changes have been ongoing for the last several
years. There’s a continual decrease in reimbursement and an
increase in regulations that make it hard for providers to keep
up with the changes.
Q: What advice can you give practices/providers/facilities
A: Changes are happening daily; and just when you think you
have it figured out, it’ll change again. Pay attention to your
processes and ensure you have a strong business office to
collect on your receivables and advise of changes before they
Q: When a potential client reaches out to request assistance,
what can they expect to recieve?
A: I would first understand what their need is; then I would
perform an assessment to include review of their processes,
personnel, and revenue cycle. Once the assessment is
complete, I would schedule a follow-up to discuss findings and
Q: Why should I go with Anthelio Healthcare Solutions?
A: We are the largest single source solution for practices/
providers and facilities. Whether they need to outsource all or
part of coding, IT, HIM, revenue cycle, analytics, or they just
need assistance realigning their processes, we can support
Q: How do you keep up with all the changes?
A: I follow the news from Capitol Hill, belong to multiple list
serves, participate in conferences and round table discussions,
and always listen.
Q: What advice would you offer to the practices/providers/
A: Implement best practices, monitor your metrics, and stay
on top of your insurance contracts. You should understand
your cost to collect and where your accounts receivable is at,
in addition to how your contracts are performing against the
services being provided.
Q: What would your recommendation be for those who aren’t
sure of the next steps?
A: Call me and I’ll be happy to perform an assessment, make
recommendations, and provide any assistance you need, as
we have an entire team at Anthelio available to help you be