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Flagler College: Social Media, Meet Site Design

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The distinctive style of social media channels, especially Instagram and Snapchat, is now inspiring higher ed site designs. This poster will show how iFactory made the most of a client's social media presence to tell the story of student achievement ... while shaking up our own process along the way.

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Flagler College: Social Media, Meet Site Design

  1. 1. SOCIAL MEDIA, MEET SITE DESIGN The distinctive style of social media channels like Instagram and Snapchat is now inspiring higher-ed sites. At iFactory, we made the most of Flagler College’s social media presence to tell the story of student achievement … while shaking up our own design process along the way. Flagler’s breathtaking official Instagram account and student- created content inspired the new site’s aesthetic. THE SOLUTION INSTAGRAM-INSPIRED CREATIVITY + USER-GENERATED CONTENT A UNIFIED VOICE ACROSS CHANNELS STARTING AT HOME Instead of creating wireframes as a batch and the designs as a batch, we adapted our process to start with the home screen first– creating the design, wireframe, and page content all at once. Once the home page was approved, we moved forward with the rest of the pages. The new site design allowed for a seamless and coherent flow between flagler.edu and their social media properties. THE CHALLENGE WORKING FROM STRENGTHS Flagler College is a small, private four-year liberal arts college in St. Augustine, Florida. They partnered with iFactory to implement a website with a distinct, youthful personality that captured the essence of St. Augustine and Flagler’s unique 360-degree education. The redesign was led by emphasizing the institution’s strengths -- combining student achievement with a vibrant social media presence to create a web experience that is both immersive for prospective students and authentic to the school. THE RESULTS A COLLABORATION THAT PAYS OFF Launch date: July 2018 If you want to work with talented and caring individuals who know that the end result is not only a reflection of their brand, but yours as well, then choose iFactory. They will truly be your partner throughout the entire redesign process.” holly hill, faculty

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