QR Codes: A Quick Response for Your Business


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QR Codes: A Quick Response for Your Business

  1. 1. A collaboration of seasoned professionals from C.E.L. Public Relations and Small Business Mavericks. QR Codes: A Quick Response for Growing Your Business
  2. 2. What are QR Codes? <ul><li>QR Codes = “Quick Response Codes” </li></ul><ul><li>A 2-dimensional bar-code made up of smaller squares and rectangles. </li></ul><ul><li>Easily link to: a website, blog, landing page, video, lead capture form – from anywhere </li></ul>
  3. 3. <ul><li>Reach your customers on their mobile phones, when they are ready to purchase </li></ul><ul><li>Put your message in your customer’s pocket </li></ul><ul><li>Increase customer loyalty and repeat visits </li></ul><ul><li>Provide detailed info and interact with customers </li></ul>Benefits of QR Codes
  4. 4. Benefits of QR Codes (cont.) <ul><li>Offer special offers, discounts or promotions </li></ul><ul><li>Lead generation – collect prospect info & stay engaged </li></ul><ul><li>Offer value-added bonuses or interactive games to increase customer engagement </li></ul><ul><li>Change your offers frequently, daily if you wish </li></ul>
  5. 5. <ul><li>Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011* </li></ul><ul><li>Largest percentage of QR Code users are between 35 and 45 years old </li></ul><ul><li>*Mobio Identity Systems 2011 Study </li></ul><ul><li>68% of QR Code users are women </li></ul><ul><li>62% of all QR Code users are repeat scanners </li></ul><ul><li>By the end of 2011, 50% of all U.S. cell phone users will be smart phones </li></ul>Who uses QR Codes?
  6. 6. <ul><li>On social media sites </li></ul>Examples for Your Business
  7. 7. Examples for Your Business <ul><li>On your business card </li></ul><ul><li>Also on.. </li></ul><ul><ul><li>Vehicles </li></ul></ul><ul><ul><li>Billboards </li></ul></ul><ul><ul><li>Window Displays </li></ul></ul><ul><ul><li>Signage (real estate) </li></ul></ul><ul><ul><li>Product signage in-store </li></ul></ul><ul><ul><li>Buildings </li></ul></ul><ul><ul><li>Tee-Shirts </li></ul></ul><ul><ul><li>Promotional items </li></ul></ul><ul><ul><li>Shopping Bags </li></ul></ul><ul><ul><li>And more! </li></ul></ul>
  8. 8. Popular Examples
  9. 9. Popular Examples
  10. 10. <ul><li>QR Code Generators </li></ul><ul><ul><li>QRStuff.com </li></ul></ul><ul><ul><li>Google QR Code Generator </li></ul></ul><ul><li>Doesn’t have to be black & white </li></ul>Creating a QR Code
  11. 11. <ul><li>QR Code Readers exist for smart phones and camera-enabled phones </li></ul><ul><li>Search on your device for “QR Code Reader” </li></ul><ul><li>Popular Code Readers: </li></ul><ul><ul><li>NeoReader </li></ul></ul><ul><ul><li>QRReader </li></ul></ul><ul><ul><li>TagReader </li></ul></ul><ul><ul><li>Optiscan </li></ul></ul><ul><ul><li>ScanLife </li></ul></ul>Reading a QR Code
  12. 12. <ul><li>Using a proprietary QR Code Generator </li></ul><ul><li>Requiring users to download a “special” QR Code Reader </li></ul><ul><li>Not implementing measurements to track effectiveness </li></ul>Mistakes to Avoid <ul><li>No strategy, goal or objective for the use of the QR Code </li></ul><ul><li>Failure to test before printing / launching </li></ul><ul><li>Not providing guidance on use of codes for “newbies” </li></ul><ul><li>Directing visitors to a standard webpage not optimized for mobile </li></ul>
  13. 13. Measuring Your Success <ul><li>Create a “mobile-optimized” landing page for your offer </li></ul><ul><li>Track your analytics in terms of numbers of visits to that landing page </li></ul><ul><li>Create multiple landing pages and multiple QR Codes to track which marketing vehicle is most effective </li></ul><ul><li>Develop a tracking system to measure each QR Code’s performance based on the specific offer or marketing campaign </li></ul>
  14. 14. <ul><li>LET’S CONNECT: </li></ul><ul><li>social media incubator </li></ul><ul><li>e-mail: [email_address] </li></ul><ul><li>Web: thesocialmediaincubator.com </li></ul><ul><li>small business mavericks </li></ul><ul><li>LinkedIn: LinkedIn.com/in/CarolineMelberg </li></ul><ul><li>Facebook: Facebook.com/CarolineMelberg </li></ul><ul><li>Twitter: Twitter.com/CarolineMelberg </li></ul><ul><li>e-mail: [email_address] </li></ul><ul><li>Web: SmallBusinessMavericks.com </li></ul><ul><li>c.e.l. public relations </li></ul><ul><li>LinkedIn: LinkedIn.com/in/company/ c.e.I.-public-relations </li></ul><ul><li>Facebook: Facebook.com/celpr </li></ul><ul><li>Twitter: Twitter.com/proutloud </li></ul><ul><li>e-mail: [email_address] </li></ul><ul><li>Web: celpr.com </li></ul>QR Codes: A Quick Response for Growing Your Business