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Business Blogging: Beyond The Blah, Blah, Blah...

You may think that blogs are for teens and people with too much time on their hands. While it\'s true they started out as personal diaries, today they mean BUSINESS. Learn how you can use a business blog to improve your search engine ranking, find new customers and grow your sales today!

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Business Blogging: Beyond The Blah, Blah, Blah...

  1. 1. The Benefits of Business Blogging Beyond the Blah, Blah, Blah….
  2. 2. What the Heck is a Blog, and Why Do You Need One? <ul><li>The term “blog” is short for “web log.” </li></ul><ul><li>According to Wikipedia, “ a website where entries are written in chronological order and commonly displayed in reverse chronological order. ‘Blog’ can also be used as a verb, meaning to maintain or add content to your blog. ” </li></ul><ul><li>A blog is like a personal diary that you write to everyday – except that it’s on a website. </li></ul><ul><li>Marketing tool - professional communications </li></ul><ul><li>B etter L istings O n G oogle! </li></ul><ul><li>Blogs mean business! </li></ul>06/06/09
  3. 3. What the Heck is a Blog, and Why Do You Need One? <ul><li>How Will a Blog Benefit My Business? </li></ul><ul><ul><li>Develop relationships with your customers </li></ul></ul><ul><ul><li>Sell your business or product </li></ul></ul><ul><ul><li>Establish you as the “go-to” expert </li></ul></ul><ul><ul><li>Build your brand and differentiate your company </li></ul></ul><ul><ul><li>Affordable, speedy marketing tool </li></ul></ul><ul><ul><li>Improved Search Engine Optimization </li></ul></ul><ul><ul><ul><li>increase the link popularity of your website </li></ul></ul></ul><ul><ul><ul><li>adding new content to your website daily causes the search engines to crawl your website more often </li></ul></ul></ul><ul><ul><ul><li>higher rank in the natural results pages in the search engines </li></ul></ul></ul><ul><ul><li>Increased traffic to your website </li></ul></ul>06/06/09
  4. 4. What the Heck is a Blog, and Why Do You Need One? <ul><li>But I’ve Already Got a Website – Why Do I Need a Blog Too? </li></ul><ul><ul><ul><li>Quickly and Easily Add Content </li></ul></ul></ul><ul><ul><ul><li>Get to the Point </li></ul></ul></ul><ul><ul><ul><li>Customize Your Look </li></ul></ul></ul><ul><ul><ul><li>Add New Features </li></ul></ul></ul><ul><ul><ul><li>Market Your Brand </li></ul></ul></ul><ul><ul><ul><li>Customer Interaction </li></ul></ul></ul><ul><ul><ul><li>Make Your Information Search Friendly </li></ul></ul></ul><ul><ul><ul><li>Your blog is a promotion tool for your website </li></ul></ul></ul><ul><li>Do People Really Read Blogs? </li></ul>06/06/09
  5. 5. Getting Started: Set Up Your Blog for Success <ul><li>On-Site Blogs vs. Off-Site Blogs </li></ul><ul><ul><li>On-Site Blogs </li></ul></ul><ul><ul><ul><li>domain name = website address http:// “SmallBusinessMavericks” is domain name </li></ul></ul></ul><ul><ul><ul><li>hosted at the same domain as website – blog’s address is: </li></ul></ul></ul><ul><ul><ul><li>each posted blog entry blog adds additional new content to website </li></ul></ul></ul><ul><ul><li>Off-Site Blogs </li></ul></ul><ul><ul><ul><li>hosted at separate domain name from website - is separate from both of my websites </li></ul></ul></ul><ul><ul><ul><li>creates relevant inbound link to website - search engines LOVE relevant inbound links </li></ul></ul></ul><ul><ul><li>Start with an Off-Site blog </li></ul></ul>06/06/09
  6. 6. How to Blog Like a Pro <ul><li>Know Your Keywords! </li></ul><ul><ul><li>What, Why, Who and How </li></ul></ul><ul><ul><li>Ask Your Customers! </li></ul></ul><ul><ul><li>Google Keyword Analyzer </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Go to competitor’s site and select: View>Page Source or View>Source </li></ul></ul><ul><ul><li>Discover their Keywords in their Keyword Meta Tags - looks like: </li></ul></ul><ul><ul><li><META name = ‘keyword’ content= ‘keywords here’> </li></ul></ul><ul><li>Choose WordPress for Optimized Blogging </li></ul><ul><li>Organize Your Blog </li></ul><ul><ul><li>set-up your categories to correspond with your keywords </li></ul></ul>06/06/09
  7. 7. How to Blog Like a Pro 06/06/09
  8. 8. How to Blog Like a Pro <ul><li>Avoiding Bloggers-Block </li></ul><ul><ul><li>Blog Regularly </li></ul></ul><ul><ul><li>Keep a Blog Ideas List </li></ul></ul><ul><ul><li>Read Other Blogs! </li></ul></ul><ul><ul><li>Read and Respond to Comments </li></ul></ul><ul><ul><li>Read Industry or Trade Journals </li></ul></ul><ul><ul><li>Read Newspapers (or Anything) Online and Use Clipmarks Visit </li></ul></ul><ul><ul><li>Break Long Posts Into Multiple Posts </li></ul></ul><ul><ul><li>Write a Book Review </li></ul></ul><ul><ul><li>Interview Someone </li></ul></ul><ul><ul><li>List Your Top 5 Challenges and How You Solved Them </li></ul></ul><ul><ul><li>Visit Google Answers and Forums </li></ul></ul><ul><ul><li>Invite a Guest Blogger </li></ul></ul><ul><ul><li>One Warning: Don’t Sell </li></ul></ul>06/06/09
  9. 9. Conclusion <ul><li>Blogging is here to stay! </li></ul><ul><li>Blogs are great business tools </li></ul><ul><li>Blogs are a promotional tool for your website </li></ul><ul><li>Successful bloggers invest time </li></ul><ul><li>Start with solid keyword research </li></ul><ul><li>Blog frequently (daily for best results) </li></ul><ul><li>Read and comment on other blogs and Social Media sites to build community </li></ul><ul><li>Get blogging today!! </li></ul>06/06/09
  10. 10. Contact Information <ul><li>We are a full service marketing communications company specializing in Web Design, Development and Web Promotion for small & medium-sized businesses. </li></ul><ul><li>I am passionate about helping you succeed online! If you have any questions about how you can improve the search engine rankings of your website, feel free to contact me! </li></ul><ul><ul><li>Caroline Melberg • 952-473-1007 </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>06/06/09
  11. 11. The Benefits of Business Blogging Beyond the Blah, Blah, Blah….