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Moving away from an activity-based model
FOCUS COMMUNICATIONS ON
DELIVERING RESULTS
STRATEGY
The art and science of directing a systematic plan of action to achieve a specific result
Objectives > Evaluation RESULTS
Start with the end in mind
What does success look like?
PLAN
Communications > The Organization
DRIVING ALIGNMENT
Turn information into insight
IMPLEMENT
Use strategy to design the tactical mix
Communication is about the message
Integrating Mediating Coaching
COMMUNICATIONS LEADERSHIP
Identify what you need to know > Indicators
...and how you’ll know it > Measurement
EVALUATE
THE CHALLENGE
Finding an evaluation model that maps to our business
EVALUATION FRAMEWORK
360° Perspective on Indicators of Performance
RESULTS
CORPORATE COMMUNICATIONS
Achieving Positive Change
RESULTS MAPTM
www.ingeniumcommunications.com 613.729.1721
1306 WELLINGTON STREET, SUITE 306, OTTAWA ON K1Y 3B2
Want to become a communications rock star? Get started
with the Results Map Handbook. Full of easy to use templates,
works...
Results Map
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Results Map

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An overview presentation of the Results Map, an innovative tool designed to help align corporate and communications objectives through thoughtful, high impact communications strategies.

Connect with Caroline Kealey at Ingenium Communications:

WEBSITE: http://www.ingeniumcommunications.com
TWITTER: @CarolineKealey
SUBSCRIBE to the Results Map Blog: http://www.resultsmap.com/category/blog/

Published in: Economy & Finance, Business
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Results Map

  1. 1. Moving away from an activity-based model FOCUS COMMUNICATIONS ON DELIVERING RESULTS
  2. 2. STRATEGY The art and science of directing a systematic plan of action to achieve a specific result
  3. 3. Objectives > Evaluation RESULTS
  4. 4. Start with the end in mind What does success look like? PLAN
  5. 5. Communications > The Organization DRIVING ALIGNMENT
  6. 6. Turn information into insight
  7. 7. IMPLEMENT Use strategy to design the tactical mix
  8. 8. Communication is about the message
  9. 9. Integrating Mediating Coaching COMMUNICATIONS LEADERSHIP
  10. 10. Identify what you need to know > Indicators ...and how you’ll know it > Measurement EVALUATE
  11. 11. THE CHALLENGE Finding an evaluation model that maps to our business
  12. 12. EVALUATION FRAMEWORK 360° Perspective on Indicators of Performance
  13. 13. RESULTS CORPORATE COMMUNICATIONS Achieving Positive Change
  14. 14. RESULTS MAPTM
  15. 15. www.ingeniumcommunications.com 613.729.1721 1306 WELLINGTON STREET, SUITE 306, OTTAWA ON K1Y 3B2
  16. 16. Want to become a communications rock star? Get started with the Results Map Handbook. Full of easy to use templates, worksheets, samples and case studies covering the full spectrum of communications, the Handbook is your ticket to stardom. Get your copy today! BE Strategic, add value, do more with less. info@resultsmap.com 613.729.1721 www.resultsmap.com Learning Opportunities Using tools and templates that are easily applied to your day-to-day, our retreats and training workshops provide common ground that can transform the strategic impact of your communications team. Find the workshop that’s right for you!Book YOUR WORKSHOP NOW BUY NOW for $129

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