In what ways does your media product use, develop or challenge forms and conventions of real media products?I have chosen to create a music video for Party Rock Anthem by LMFAO, whichis within the pop/hip-hop genre.I have used lots of dance scenes, which is a typical convention of an upbeat popvideo.
However, I have also challenged these conventions as pop videosusually include glamorous settings and costumes. I have chosen tochallenge this convention as I wanted to create Paul as anordinary, everyday kind of character – not typical pop star material– as this would appeal to the audience as it would be refreshingand different to watch as everyone is so used to seeing perfectlygroomed pop stars in a beautiful setting, and also makes the videoseem more down to earth. The setting is so ordinary that ithighlights the bizarreness of the situation taking place in the videoand makes it seem more strange and comical.
How effective is the combination of your main product and ancillary texts?I think that my ancillary project
What have you learned from your audience feedback?
How did you use media technologies in the construction and research, planning and evaluation stages?