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Get Your Hands Dirty: Building a Woman's Employee Resource Group

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HubSpot, a global marketing and sales software company, is a nationally-ranked Best Place to Work for women. Learn about the Women@HubSpot employee resource group, three of our most successful programs, and how you can start a women's program at your company today in five easy steps.

Published in: Technology
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Get Your Hands Dirty: Building a Woman's Employee Resource Group

  1. 1. How to Build a Women’s Program From Scratch Get Your Hands Dirty:
  2. 2. Culture Content Creator @carolineecotto Caroline Cotto
  3. 3. Not a self-esteem issue but an organizational one: a lack of belonging driven by subtle cues about whose work is valued more. “ PC: Bain Capital
  4. 4. Diversity is a hot topic…
  5. 5. It’s expensive
  6. 6. It’s expensive It will alienate people
  7. 7. It’s expensive It will alienate people There’s No Master Plan
  8. 8. It’s expensive It will alienate people There’s No Master Plan
  9. 9. The Water Is Warm
  10. 10. See What Sticks PC: Andrea Kihlstedt
  11. 11. Programs That STUCK PC: Andrea Kihlstedt 3
  12. 12. Hubtalks
  13. 13. • Alex Cavoulacos, The Muse • Allyson Downey, weeSpring • Yvonne Hao, Pill Pack • Maura Sullivan, Dept. of Defense • Marcita Thompson, Boston Red Sox • Patty McCord, Netflix (formerly) Hubtalks
  14. 14. Add The Women Back Wikipedia Edit-a-Thon
  15. 15. Wikipedia Edit-a-Thon
  16. 16. Master Classes
  17. 17. Master Classes HTML & CSSSaaS 101 Negotiation Finance Excel Design
  18. 18. 5 Steps To Start
  19. 19. 1 Ask Her Career goals? Skills? What matters to you?
  20. 20. 2 Start Small
  21. 21. 3 Leverage Your Community
  22. 22. 3 Leverage Your Community
  23. 23. 4 Get Men Involved
  24. 24. Our CEO, Brian Halligan Our CPO, Katie Burke
  25. 25. 5 Share Your Experience
  26. 26. Good artists copy Great artists steal “ ”- Pablo Picasso
  27. 27. Take the Plunge
  28. 28. Thank you Caroline Cotto @carolineecotto ccotto@hubspot.com

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