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Using Twitter for Fame and Fortune

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From "Lightning Strikes Thrice" Jan 20, 2011 (http://www.stc-carolina.org/Lightning+Strikes+Thrice). Peggy Harvey of the Carolina Chapter will describe how she used Twitter as a tech comm graduate student to expand her horizons and become part of the tech comm community.

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Using Twitter for Fame and Fortune

  1. 1. Using Twitter to Achieve Tech Comm Fame and Fortune<br />Peggy Harvey<br />STC Carolina Chapter<br />
  2. 2. My History with Social Media<br />Avoided it like the plague<br />Started a personal blog in June, 2009<br />Took the class “Social Media in Public Relations” in Fall, 2009<br />Now use Twitter and have a personal-professional bloghttp://connectingtocontent.com/<br />Still won’t touch Facebook<br />
  3. 3. Getting Started with Twitter<br />Go to http://twitter.com and sign up<br />Build your Twitter community<br />Follow people you know<br />See who they’re following and follow them<br />
  4. 4. Getting Involved with the Community<br />Followed RJ Jacquez (@rjacquez)<br />Participated in his eSeminar Twitter 101 for Technical Communicatorshttp://rjacquez.com/twitter_for_technical_communic/<br />Asked RJ a question about screenshots<br />
  5. 5. Getting Involved (continued)<br />Tweeted about a presentation I did for class that talked about Adobe Community Help<br />RJ commented on and retweeted my tweets<br />Got to know RJ through Twitter<br />RJ asked me to do an interview on Adobe Community Help for his blog<br />For a while the interview was Google’s #2 search result on my namehttp://rjacquez.com/interview-with-peggy-harvey-the-future-of-documentation-adobe-community-help/<br />
  6. 6. Twitter and the STC Summit<br />Twitter reigned at the 2010 STC Summit in Dallas<br />Tweeting during sessions<br />Twitter was used to connect with people on-site<br />A large screen displayed all tweets on the #stc10 hastag<br />Found out I won an iPad from WebWorks via Twitter<br />
  7. 7. Twitter Tips<br />Do:<br />Create a short username<br />Good: @arh (Alan Houser)<br />Bad: @PMJaniszewski (Peter Janiszewski)<br />Include a profile picture and bio<br />Listen before you jump in<br />Learn the terminology: @, DM, RT, URL shortening, etc.<br />Jump in!<br />Be courteous<br />Be patient<br />Use Twitter as part of a broader networking strategy<br />
  8. 8. Twitter Tips (continued)<br />Don’t<br />Make Twitter a monologue<br />Block your tweets<br />Use profanity<br />Put down your employer<br />Tweet anything you wouldn’t want to see on the front page of a newspaper<br />Tweet useless information (unless that’s the image you want to portray)<br />
  9. 9. Tweetdeck<br />http://www.tweetdeck.com/<br />

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