STC Certification Presentation

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Presentation given by Steve Jong on STC certification at the Carolina Chapter meeting on Aug 19, 2010. See http://www.stc-carolina.org/STC+Certification+-+Aug+2010+Chapter+Meeting for details.

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STC Certification Presentation

  1. 1. 1<br />Technical Communication Certification:20 Questions Answered<br />Steven Jong<br />STC Certification Committee<br />
  2. 2. 2<br />Who is Steve and why is he here?<br />STC Senior Member (1982–)<br />Active in publications competitions at chapter and international levels (1992–)<br />Boston Chapter president, 2004–2005<br />STC Director at Large, 2007–2010<br />Chairman, STC Certification Task Force, 2007–2010<br />Chairman, STC Certification Committee (2010–)<br />
  3. 3. 3<br />What is certification?<br />The process through which an organization grants recognition to an individual ... [who] meets certain established criteria.<br />“Certificate” versus “certification”<br />“Certification” versus “licensure”<br />“Licensure” versus “accreditation”<br />3<br />Certification Committee<br />Carolina Chapter, August 2010<br />
  4. 4. 4<br />What does this have to do with our profession?<br />A profession is marked by three attributes:<br />A unique body of knowledge<br />A code of ethics<br />Certification of qualified practitioners<br />
  5. 5. 5<br />What took so long?<br />First discussed in 1964(!)<br />First sanctioned work: Ad Hoc Committee on Certification in 1975<br />Membership surveys: 1975, 1981, 1983, 1984, 1995, 1997<br />Certification RFP issued in 1985; response not pursued<br />Feasibility study commissioned in 1998<br />Began work on Body of Knowledge (BoK) in 2007<br />Benchmarking report on professions in 2008<br />Value proposition adopted in 2009<br />Certification program approved by Board on 30 April 2010<br />
  6. 6. 6<br />Why did STC finally accept certification?<br />Legitimize the contributions of, and respect for, our profession<br />Establish uniform worldwide performance standards<br />Increase the employability and salary of certified practitioners<br />Satisfy employers’ expectations<br />Reduce hiring risk for employers<br />Bring in non-dues revenue for the Society<br />
  7. 7. 7<br />What is STC trying to achieve?<br />Certification is voluntary<br />Certification focuses on uniform areas of practice where technical communicators provide unique value<br />Applicants must meet prerequisites to be eligible for certification<br />Applicants must demonstrate knowledge, skills, and experience<br />Assessment involves a variety of methods<br />A core certification provides the basis for certification growth<br />Applicants must agree to adhere to the STC Code of Ethics<br />Opportunities are provided to applicants for remediation<br />Once granted, certification must be maintained<br />
  8. 8. 8<br />What is STC certifying?<br />User, task, and experience analysis<br />Information design<br />Process management<br />Information development<br />Information production<br />Review coordination and reconciliation<br />
  9. 9. 9<br />What’s the value of certification?<br />
  10. 10. 10<br />What’s in it for me?<br />
  11. 11. 11<br />What’s in it for employers?<br />Employers find that certified professionals are more often competent and successful than uncertified ones<br />Employers spend less to hire, train, and replace certified employees<br />Therefore, employers seek out and pay more for certified professionals<br />
  12. 12. 12<br />What’s it gonna cost?<br />TBD, but consider these association fees:<br />ISPI: $995<br />The Data Warehousing Institute: $975 <br />ASTD:  $799<br />Human Factors International: $750<br />IEEE: $645<br />STC online certificate course $595 (member)<br />APMP: $450<br />ASQ: $450<br />IIBA: $450 <br />PMI: $405<br />Accreditation in Public Relations: $385<br />ABC: $320<br />AMWA (certificate): $275<br />BELS: $250<br />
  13. 13. 13<br />What might be in the application packet?<br />Résumé or curriculum vitae<br />Attestation from you and your client (boss)<br />Signed Code of Ethics<br />Work samples and artifacts<br />Accounts (stories) of projects<br />
  14. 14. 14<br />How will evaluation work?<br />Several sessions per year<br />Application screened by STC office<br />Packet examined by three trained evaluators (who receive honoraria)<br />Under non-disclosure<br />Each evaluator looks at three packets (evaluator-applicant ratio is 1:1)<br />Evaluate against established criteria<br />Results: <br />3–0 vote: certify<br />2–1 vote: return for clarification<br />1–2 or 0–3 vote: reject<br />
  15. 15. 15<br />What about the BoK?<br />The STC BoK is being fleshed out<br />It will become the basis for future examinations<br />It will become the basis for future specialty certifications<br />
  16. 16. 16<br />Certificate<br />Plaque<br />Pin<br />Logo<br />Designation <br />Listing on Web site<br />What are certification marks?<br />Steven Jong, RTFM<br />
  17. 17. 17<br />I have a tech comm degree. Why should I get certified?<br />Certification assesses both what you know and what you’ve done<br />However, a technical communication degree (or equivalent) is a solid foundation to becoming certified<br />
  18. 18. 18<br />I can’t demonstrate/don’t know an area. How can I get certified?<br />Use completed projects, not current ones<br />Use samples from previous jobs<br />Redact samples<br />Do the case study instead<br />Take a class first<br />
  19. 19. 19<br />I’m not a writer. What about me?<br />Specialty certifications (future)<br />Requires BoK<br />Opportunity for partnerships<br />
  20. 20. 20<br />Will I have to maintain my certification?<br />Yes—certification is good for three years<br />To maintain it, continue your education to maintain current skills or learn new skills, and stay active in field<br />Reapplication packet contains fee and proof of course attendance<br />Screened by STC office<br />Results: Recertify or return<br />
  21. 21. 21<br />Only STC has the international reach to offer international certification<br />We can use the same model internationally<br />Requires the BoK<br />We must revalidate our work outside the North American market<br />What about international certification?<br />
  22. 22. Certification Committee<br />Carolina Chapter, August 2010<br />22<br />
  23. 23. Certification Committee<br />Carolina Chapter, August 2010<br />If you want to learn moreor help out<br />STC Certification Committee<br />Steven Jong, stevefjong@comcast.net<br />23<br />

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