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Cyttraction - Cybersecurity Awareness Program

Our requirement for ourselves is to offer IT security training so attractive that users would voluntarily complete it in their free time and pay for it with their own money. Especially with an eye on future generations who have grown up with social media and gamification and whose attention span is continually decreasing.

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Cyttraction - Cybersecurity Awareness Program

  1. 1. Cybersecurity Awareness Program …for xxxxxxxxxx EXAMPLE
  2. 2. "Our requirement for ourselves is to offer cybersecurity training that is so attractive that users would voluntarily complete it in their free time and pay for it with their own money. Especially with an eye on future generations who have grown up with social media and gamification and whose attention span is continually decreasing." 2
  3. 3. Problem Cybercrime Global yearly Cybercrime Damage 6tn $ Cybercrime Victims globally per year 556m …that means 1.5m+ per day and 18 per second. Bitkom Akademie “Cybercrime damages will cost the world $6 trillion annually by 2021, up from $3 trillion in 2015.” Cybersecurity Ventures, Official Annual Cybercrime Report Phishing Mails sent globally every day 3.4bn …thereof 600m go through SPAM filters and 300m are opened, because 80% of employees can not detect them. Symatec, McAfee, Verizon, Google, Uni of Florida Status reports 2019 3 More Cybersecurity and Hacking Statistics: https://webhostingprof.com/blog/cybersecurity-statistics-2020
  4. 4. Forced Learning • Most school lessons • University (partly) • Compliance training • Other cybersecurity courses ➢Low motivation level ➢Traditional learning ➢Problems to remember content Self-motivated Learning • University (partly) • Further education • Entrepreneurs • Hackers ➢High motivation level ➢Explorational learning ➢Easy to remember content 4 Problem Cybercrime Solution
  5. 5. Specific Learning Content 5 • No "one fits all" sessions - but individual learning content! • According to the reality of the participants' lives • Considering the technical infrastructure of the company • With reference to actually used digital tools • Explanation of network effects between critical subject areas • References to conflicts with home office and home schooling • Clear recommendation for action to activate the participants Carolin Desirée Toepfer - CEO/ CTO Cyttraction
  6. 6. Your Instructor: Carolin Desirée Toepfer • CEO/ CTO @ Cyttraction • Founder cdt digital GmbH • Dipl. sc. pol. Univ. • Computer Engineering • Certified Data Protection Officer and IT Forensics Specialist • Hacker Thinking Principle • Digitalisierung jetzt! Linkedin Profile Carolin Desirée Toepfer - CEO/ CTO Cyttraction 6
  7. 7. Your Instructor: Claudia Scheffler-Perrone 7 • Executive Coach & Management Consultant • Communication Expert • Teaching at Hochschule Fresenius: ➢ Journalism Basics ➢ Sports Journalism ➢ Crisis Communication • Social Media Expert for TV Production like RTL, NDR • Personal Branding Expert Linkedin Profile Carolin Desirée Toepfer - CEO/ CTO Cyttraction
  8. 8. DATA PROCESSING TRIANGLE Carolin Desirée Toepfer - CEO/ CTO Cyttraction
  9. 9. Activation of Social Environment 9 Not only since the Corona crisis and the increase of home offices as well as the introduction of home schooling, partners, children and roommates often unintentionally pose an additional threat to data protection and IT security within corporate infrastructures. Therefore, our trainings additionally provide: • Methods to think through risk situations flexibly and quickly • Checklists for securing your own environment ➢At home, in the office and on (business) trips Carolin Desirée Toepfer - CEO/ CTO Cyttraction
  10. 10. Online Training & Ambassador Program for xxxxxxxxxx (6 months) June/ July August September October November December 1. + 2. Ambassador Bootcamp Ambassador Workshop Ambassador Workshop 3. Ambassador Bootcamp Ambassador Workshop Closing Event Employee/ Team Bootcamps + Ambassador Introduction Monthly anonymized reporting to management, to address any gaps immediately 10 Carolin Desirée Toepfer - CEO/ CTO Cyttraction
  11. 11. HACKING STRATEGIES Carolin Desirée Toepfer - CEO/ CTO Cyttraction
  12. 12. 90 Min.+ Online Bootcamp 12 • Intensive learning experience on the topics of data protection, physical data security & IT security • Answering open questions and dealing with perceived uncertainties • Motivating the participants to continue to deal with the complex of topics and to exchange views on this with colleagues Price per Session 900,- € + VAT (incl. preparations) (or Reverse Charge) Carolin Desirée Toepfer - CEO/ CTO Cyttraction
  13. 13. Ambassador Workshop 13 • Networking of cybersecurity ambassadors across locations • Sharing (initial) experiences and observations • Strengthening the role as whistleblower and trusted advisor ➢Methods for the careful communication of sensitive topics Price per Session 900,- € + VAT (incl. preparation) (or Reverse Charge) Carolin Desirée Toepfer - CEO/ CTO Cyttraction
  14. 14. Others Formats (optional) 14 1:1 Coaching • For executives • Frequently used to support strategic planning as well as the development of new products/offers Team Workshop • To examine individual topics in more detail • E.g. for DevOps teams that want to analyze new projects in advance Learning Video Production • To repeat the contents or as a supplement to the existing annual training course Carolin Desirée Toepfer - CEO/ CTO Cyttraction
  15. 15. From 2022: Cyttraction E-Learning CAaaS 15 Paywall Access to platform + social learning Freemium Model 2 FREE modules Chapter 1 Chapter 2 1. Assessment First feeling of learning success …
  16. 16. PERSONAL DEVICES Carolin Desirée Toepfer - CEO/ CTO Cyttraction
  17. 17. Easy Booking via Online Tool Carolin Desirée Toepfer - CEO/ CTO Cyttraction Self-organized learning One person per team can flexibly book & rebook the bootcamp date for himself and the colleagues + take over the preparation call. Time savings through less organizational effort and optimal adaptation to work and project times. No downtime costs.
  18. 18. Uncomplicated Billing 18 • Purchase of contingents against prepayment invoice • Independent use of the contingents by the employees • Monthly report about performed appointments + participants Carolin Desirée Toepfer - CEO/ CTO Cyttraction
  19. 19. Contact: sales@cyttraction.com More Info & Resources: cyttraction.com Cyttraction OÜ Purje 9, EE-11911, Estonia Register No. 16055865

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