The luxury goods industry is shifting focus from which markets drive growth to which channels drive growth. The luxury industry is one of the most competitive in the world, and social media is the newest battleground to develop loyalty and brand heritage, as well as to reach new segments of potential customers. In today’s complex digital world, there is an increasing number of different ways to reach customers. It makes it difficult for marketers to stay on top of this evolution and to ensure the right mediums are leveraged in function of the business and marketing objectives. Multiple clients have already given Duval Union Consulting their trust for managing their marketing projects, from strategy to implementation.