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What are Membership Sites? Similar to membership clubs Monthly fee grants access to resources Offer products, services or information to members Allow members worldwide access Allow members a way to ask questions How To Make Money With Membership Websites
Benefits of Membership Sites? Recurring membership fee Perceived affordability for members Way to grow community Become the expert in your niche Grow business by word of mouth from happy members How To Make Money With Membership Websites
Recurring, Steady Income Membership fees are set at regular intervals Monthly, bi-monthly or annually Members pay as long as they continue to receive valuable information Example = 20 members pay $50/month = $1,000/month or $12,000/year How To Make Money With Membership Websites
Develop Your Customer List What makes customers loyal? Shared passion One to one connections 24 hour access to premium information Take care of your customers & they will remain loyal How To Make Money With Membership Websites
Develop Your Customer List Customers are those who joined your group They believe in your mission & want you to share your information Once they sample your content, you can offer them an upgraded membership for an increased fee Will they upgrade?? How To Make Money With Membership Websites
Develop Your Customer List Customers will spend more with vendors they know & trust if they are receiving value Meet & exceed expectations for customer service & product development Email your customer list with upgrade offers or affiliate offers – they already gave you permission when they subscribed to the group How To Make Money With Membership Websites
Word of Mouth Marketing Your customer list will naturally spread the good word about your membership site People read written reviews but also want to hear from real people who have used a product How To Make Money With Membership Websites
Offline Membership Example How To Make Money With Membership Websites
Offline Membership Example Wine of the Month Club Started in 1972 as monthly recommendations from Paul Kalemkiarian ’s southern California wine shop Customers opted to purchase these recommendations, sight unseen Customers asked to have these wines shipped to their homes =  customer loyalty Paul hired UPS to handle the shipping How To Make Money With Membership Websites
Why This Works Wine lovers are interested in learning about & trying new & popular wines Paul tapped into this interest / need Sells more wine on a consistent & long term basis Affordability = 3 different membership levels How To Make Money With Membership Websites
Why This Works Wine of the Month Club  gives customers what they want They over-deliver They offer multiple levels of affordable memberships They attract many new & existing customers How To Make Money With Membership Websites
Magazine Subscriptions Common 12-month subscriptions Delivers valuable info in each issue Incentives used to entice subscribers Discounted from the retail price Valuable information + affordable price = eager subscribers How To Make Money With Membership Websites
Magazine Subscriptions How To Make Money With Membership Websites
Magazine Subscriptions New York magazine Reaches 428,000 subscribers each month Revenue driven by advertising sales, not subscriptions They offer discounted subscription prices to drive up the subscriber base, which increases the ad prices Valuable information + affordable price = eager subscribers How To Make Money With Membership Websites
Membership Websites Where to Get Ideas What are you interested in? Research your marketplace Local & national newspapers Amazon ’s bestsellers list Survey social media networks Monitor discussion groups & forums How To Make Money With Membership Websites
Membership Content Teleseminars You need a computer, internet access, microphone & 3 rd  party teleconferencing provider Live demonstration / discussion Members can call in via phone or listen via computer Check out Free Conference Call & Instant Teleseminar How To Make Money With Membership Websites
Membership Content Webinars You need a computer, internet access, microphone & webinar conference room Share visual presentations Participants can chat or text their questions Check out Go To Webinar & Adobe Connect How To Make Money With Membership Websites
Membership Content Written Content Emails PDF reports / ebooks / checklists / workbooks Password-protected content in a members-only area Printed books or magazines sent via postal service How To Make Money With Membership Websites
Membership Content Software Custom program or script Developed to help with a certain problem Created specifically for distribution You can hire developer or purchase distribution rights How To Make Money With Membership Websites
Creating Membership Content Use experts Record audio interview Transcribe interview for written content Include them in special report or round table discussion Live webinar presentation How To Make Money With Membership Websites
Creating Membership Content Purchase Private Label Rights Content Prewritten content Edit as needed to add your voice & branding Publish it as your own PLR Resources SpecialReportClub.com EasyPLR.com How To Make Money With Membership Websites
Creating Membership Content Reuse Existing Work Transcribe your webinar into a written report Record your webinar & provide video replay Rewrite blog posts into articles for syndication Compile articles or blog posts into special reports Use articles as a script for audio or video recording How To Make Money With Membership Websites
Membership Models Publisher  – ongoing content is published on a regular basis Monthly Content Package  – new resources or packages added each month in various formats Micro Continuity  – a fixed term membership that ends at a certain time How To Make Money With Membership Websites
Membership Models Service Provider  – project management system Modular Course  – lessons delivered one module at a time Protected Download Area  – members gain access to digital downloads through a protected area of your website How To Make Money With Membership Websites
Setting Up Your Membership Site Paypal button with Autoresponder Clickbank with Autoresponder Amember Wishlist Digital Access Pass (DAP) How To Make Money With Membership Websites
Paypal Button with Autoresponder 1. Create Thank-you page where buyer will be sent after purchase – include on Thank-you page opt-in form for autoresponder. 2. Login to your PayPal account 3. Click on the Merchant Services tab at the top How To Make Money With Membership Websites
Paypal Button with Autoresponder How To Make Money With Membership Websites
Paypal Button with Autoresponder 4. Then under the  “Create Buttons” section, click the “Subscribe” link 5. The next page will give you instructions to create a Subscribe button How To Make Money With Membership Websites
Paypal Button with Autoresponder How To Make Money With Membership Websites
Paypal Button with Autoresponder 6. Assign product name and button style 7. Indicate currency 8. Select pricing options 9. Select billing amount for each cycle How To Make Money With Membership Websites
Paypal Button with Autoresponder 10. Select cycle (weekly, monthly, etc.) 11. Indicate when billing should end 12. Indicate trial period & price 13. Define trial period 14. Create button & add code to sales page 15. Edit Paypal Auto Return feature How To Make Money With Membership Websites
Setting Up an Autoresponder Create squeeze page for members to opt-in Insert opt-in code on squeeze page Include web copy to encourage members to opt-in How To Make Money With Membership Websites
Membership Process How To Make Money With Membership Websites
Paypal Button with Autoresponder Advantages  Quick & easy to install Low cost Disadvantages Difficult to ensure every member finds & fills out the opt-in How To Make Money With Membership Websites
Clickbank with Autoresponder Create your sales page, squeeze page & thank you page first Then create a free Clickbank account How To Make Money With Membership Websites
Clickbank with Autoresponder Go to My Account & log in Click on the Account Settings tab Click on My Products Click on the Recurring Billing Products tab Click Add New Product How To Make Money With Membership Websites
Clickbank with Autoresponder 6.  Add necessary info to "Adding a Product" window 7.  Save Changes 8.  Request product approval 9.  Fill out Request Product Approval form 10. Verify information How To Make Money With Membership Websites
Clickbank with Autoresponder 11. Click  “Submit Product Approval Request” 12. ClickBank staff will review your site and product information If approved, the system will update product status to Approved If disapproved, the system will update product status to Disapproved How To Make Money With Membership Websites
Clickbank with Autoresponder Test your Thank You page so paying customers can opt-in to your customer list That ’s it! You’ve now got a product in the Clickbank inventory How To Make Money With Membership Websites
Clickbank with Autoresponder Advantages Access to 100,000 affiliates Accepts all major credit cards & Paypal Automated transactions & refund processing Disadvantages Difficult to ensure every member finds & fills out the opt-in Set up fees & higher transaction fees How To Make Money With Membership Websites
Amember Script must be uploaded to server Built-in support for 70+ payment systems Integration plugins for Wordpress & over 60 other scripts Protects content on your site for members only How To Make Money With Membership Websites
Amember Includes 2-tier affiliate program Integrates easily with other shopping carts Unlimited membership levels Multiple subscriptions Works with or without Wordpress Offers free trial How To Make Money With Membership Websites
Amember Built-in email autoresponder Integrates with 3 rd  party email services Integrated  “Affiliate Only” access Once payment is complete, Amember activates membership account How To Make Money With Membership Websites
Amember Core Integration = Amember sends credit card info to payment processor Advantages If you switch payment processors, recurring billing customer info stays with you Customers do not leave your site to make payments Disadvantages Security risk; secured site necessary How To Make Money With Membership Websites
Amember Redirect Integration = Amember redirects customer to Paypal or Clickbank (or other) Advantages No security risk No need for secure URL Disadvantages Customers leave your site to pay Recurring billing not supported How To Make Money With Membership Websites
Amember Redirect/recurring integration = Amember sends payment & recurring information to 3 rd  party Advantages No concerns about credit card security Disadvantages Customer leaves website to make payment You cannot make changes to subscription terms How To Make Money With Membership Websites
Wishlist Member Plugin designed specifically for Wordpress sites Allows multiple levels of membership No need to leave Wordpress Interface is similar to Wordpress Easy to install How To Make Money With Membership Websites
Wishlist Member How To Make Money With Membership Websites
Wishlist Member Integrates with 3 rd  party email services Integrates with Paypal, 1ShoppingCart & Clickbank Partial text protection Integrates with iDev Affiliate WP-Forum Integration How To Make Money With Membership Websites
Wishlist Member 1. Go to the  “Integration” tab along the top navigation 2. Select  “Shopping Cart” 3. Choose your shopping cart from the drop down menu 4. Copy the PDT token and paste this into Wishlist How To Make Money With Membership Websites
Wishlist Member 5. Create  “Buy Now” or “Subscription” button  6. Set the  “Thank You” page to the URL specified 7. Paste the specific code into the advanced variables field How To Make Money With Membership Websites
Wishlist Member Advantages Easy to  “drip” content to members Easy to use within your Wordpress site Disadvantages No internal affiliate program How To Make Money With Membership Websites
Digital Access Pass (DAP) Has most features built in Self-contained (unlike Amember or Wishlist) No need for plugins Manage affiliates Unlimited membership levels Sequential content delivery How To Make Money With Membership Websites
Digital Access Pass (DAP) Integrates with Wordpress Multiple subscriptions Integrates with 3 rd  party email services Integrates with Paypal & other payment processors 1-click upsells / downsells How To Make Money With Membership Websites
Digital Access Pass (DAP) Advantages Built-in affiliate program Customers automatically become affiliates Disadvantages Interface not streamlined or pleasant How To Make Money With Membership Websites
Paypal vs. Merchant Accounts Not everyone is familiar with – or comfortable using – Paypal Need merchant account to accept credit card payments directly Paypal has staff to address transaction problems Both have transaction fees How To Make Money With Membership Websites
Remember! Don’t overpromise Do outsource the technical tasks & expertise Do survey your members to ask what ’s working Do constantly market your business How To Make Money With Membership Websites Go to  http://ww.WritingTipsNewsletter.com  and  subscribe now  for more information on membership sites, marketing, writing, grammar and creating quality articles for your website.

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Membership Sites Made Easy

  • 1. How To Make Money with Membership Websites Brought to you by WritingTipsNewsletter.com Subscribe today for more info!
  • 2. What are Membership Sites? Similar to membership clubs Monthly fee grants access to resources Offer products, services or information to members Allow members worldwide access Allow members a way to ask questions How To Make Money With Membership Websites
  • 3. Benefits of Membership Sites? Recurring membership fee Perceived affordability for members Way to grow community Become the expert in your niche Grow business by word of mouth from happy members How To Make Money With Membership Websites
  • 4. Recurring, Steady Income Membership fees are set at regular intervals Monthly, bi-monthly or annually Members pay as long as they continue to receive valuable information Example = 20 members pay $50/month = $1,000/month or $12,000/year How To Make Money With Membership Websites
  • 5. Develop Your Customer List What makes customers loyal? Shared passion One to one connections 24 hour access to premium information Take care of your customers & they will remain loyal How To Make Money With Membership Websites
  • 6. Develop Your Customer List Customers are those who joined your group They believe in your mission & want you to share your information Once they sample your content, you can offer them an upgraded membership for an increased fee Will they upgrade?? How To Make Money With Membership Websites
  • 7. Develop Your Customer List Customers will spend more with vendors they know & trust if they are receiving value Meet & exceed expectations for customer service & product development Email your customer list with upgrade offers or affiliate offers – they already gave you permission when they subscribed to the group How To Make Money With Membership Websites
  • 8. Word of Mouth Marketing Your customer list will naturally spread the good word about your membership site People read written reviews but also want to hear from real people who have used a product How To Make Money With Membership Websites
  • 9. Offline Membership Example How To Make Money With Membership Websites
  • 10. Offline Membership Example Wine of the Month Club Started in 1972 as monthly recommendations from Paul Kalemkiarian ’s southern California wine shop Customers opted to purchase these recommendations, sight unseen Customers asked to have these wines shipped to their homes = customer loyalty Paul hired UPS to handle the shipping How To Make Money With Membership Websites
  • 11. Why This Works Wine lovers are interested in learning about & trying new & popular wines Paul tapped into this interest / need Sells more wine on a consistent & long term basis Affordability = 3 different membership levels How To Make Money With Membership Websites
  • 12. Why This Works Wine of the Month Club gives customers what they want They over-deliver They offer multiple levels of affordable memberships They attract many new & existing customers How To Make Money With Membership Websites
  • 13. Magazine Subscriptions Common 12-month subscriptions Delivers valuable info in each issue Incentives used to entice subscribers Discounted from the retail price Valuable information + affordable price = eager subscribers How To Make Money With Membership Websites
  • 14. Magazine Subscriptions How To Make Money With Membership Websites
  • 15. Magazine Subscriptions New York magazine Reaches 428,000 subscribers each month Revenue driven by advertising sales, not subscriptions They offer discounted subscription prices to drive up the subscriber base, which increases the ad prices Valuable information + affordable price = eager subscribers How To Make Money With Membership Websites
  • 16. Membership Websites Where to Get Ideas What are you interested in? Research your marketplace Local & national newspapers Amazon ’s bestsellers list Survey social media networks Monitor discussion groups & forums How To Make Money With Membership Websites
  • 17. Membership Content Teleseminars You need a computer, internet access, microphone & 3 rd party teleconferencing provider Live demonstration / discussion Members can call in via phone or listen via computer Check out Free Conference Call & Instant Teleseminar How To Make Money With Membership Websites
  • 18. Membership Content Webinars You need a computer, internet access, microphone & webinar conference room Share visual presentations Participants can chat or text their questions Check out Go To Webinar & Adobe Connect How To Make Money With Membership Websites
  • 19. Membership Content Written Content Emails PDF reports / ebooks / checklists / workbooks Password-protected content in a members-only area Printed books or magazines sent via postal service How To Make Money With Membership Websites
  • 20. Membership Content Software Custom program or script Developed to help with a certain problem Created specifically for distribution You can hire developer or purchase distribution rights How To Make Money With Membership Websites
  • 21. Creating Membership Content Use experts Record audio interview Transcribe interview for written content Include them in special report or round table discussion Live webinar presentation How To Make Money With Membership Websites
  • 22. Creating Membership Content Purchase Private Label Rights Content Prewritten content Edit as needed to add your voice & branding Publish it as your own PLR Resources SpecialReportClub.com EasyPLR.com How To Make Money With Membership Websites
  • 23. Creating Membership Content Reuse Existing Work Transcribe your webinar into a written report Record your webinar & provide video replay Rewrite blog posts into articles for syndication Compile articles or blog posts into special reports Use articles as a script for audio or video recording How To Make Money With Membership Websites
  • 24. Membership Models Publisher – ongoing content is published on a regular basis Monthly Content Package – new resources or packages added each month in various formats Micro Continuity – a fixed term membership that ends at a certain time How To Make Money With Membership Websites
  • 25. Membership Models Service Provider – project management system Modular Course – lessons delivered one module at a time Protected Download Area – members gain access to digital downloads through a protected area of your website How To Make Money With Membership Websites
  • 26. Setting Up Your Membership Site Paypal button with Autoresponder Clickbank with Autoresponder Amember Wishlist Digital Access Pass (DAP) How To Make Money With Membership Websites
  • 27. Paypal Button with Autoresponder 1. Create Thank-you page where buyer will be sent after purchase – include on Thank-you page opt-in form for autoresponder. 2. Login to your PayPal account 3. Click on the Merchant Services tab at the top How To Make Money With Membership Websites
  • 28. Paypal Button with Autoresponder How To Make Money With Membership Websites
  • 29. Paypal Button with Autoresponder 4. Then under the “Create Buttons” section, click the “Subscribe” link 5. The next page will give you instructions to create a Subscribe button How To Make Money With Membership Websites
  • 30. Paypal Button with Autoresponder How To Make Money With Membership Websites
  • 31. Paypal Button with Autoresponder 6. Assign product name and button style 7. Indicate currency 8. Select pricing options 9. Select billing amount for each cycle How To Make Money With Membership Websites
  • 32. Paypal Button with Autoresponder 10. Select cycle (weekly, monthly, etc.) 11. Indicate when billing should end 12. Indicate trial period & price 13. Define trial period 14. Create button & add code to sales page 15. Edit Paypal Auto Return feature How To Make Money With Membership Websites
  • 33. Setting Up an Autoresponder Create squeeze page for members to opt-in Insert opt-in code on squeeze page Include web copy to encourage members to opt-in How To Make Money With Membership Websites
  • 34. Membership Process How To Make Money With Membership Websites
  • 35. Paypal Button with Autoresponder Advantages Quick & easy to install Low cost Disadvantages Difficult to ensure every member finds & fills out the opt-in How To Make Money With Membership Websites
  • 36. Clickbank with Autoresponder Create your sales page, squeeze page & thank you page first Then create a free Clickbank account How To Make Money With Membership Websites
  • 37. Clickbank with Autoresponder Go to My Account & log in Click on the Account Settings tab Click on My Products Click on the Recurring Billing Products tab Click Add New Product How To Make Money With Membership Websites
  • 38. Clickbank with Autoresponder 6. Add necessary info to "Adding a Product" window 7. Save Changes 8. Request product approval 9. Fill out Request Product Approval form 10. Verify information How To Make Money With Membership Websites
  • 39. Clickbank with Autoresponder 11. Click “Submit Product Approval Request” 12. ClickBank staff will review your site and product information If approved, the system will update product status to Approved If disapproved, the system will update product status to Disapproved How To Make Money With Membership Websites
  • 40. Clickbank with Autoresponder Test your Thank You page so paying customers can opt-in to your customer list That ’s it! You’ve now got a product in the Clickbank inventory How To Make Money With Membership Websites
  • 41. Clickbank with Autoresponder Advantages Access to 100,000 affiliates Accepts all major credit cards & Paypal Automated transactions & refund processing Disadvantages Difficult to ensure every member finds & fills out the opt-in Set up fees & higher transaction fees How To Make Money With Membership Websites
  • 42. Amember Script must be uploaded to server Built-in support for 70+ payment systems Integration plugins for Wordpress & over 60 other scripts Protects content on your site for members only How To Make Money With Membership Websites
  • 43. Amember Includes 2-tier affiliate program Integrates easily with other shopping carts Unlimited membership levels Multiple subscriptions Works with or without Wordpress Offers free trial How To Make Money With Membership Websites
  • 44. Amember Built-in email autoresponder Integrates with 3 rd party email services Integrated “Affiliate Only” access Once payment is complete, Amember activates membership account How To Make Money With Membership Websites
  • 45. Amember Core Integration = Amember sends credit card info to payment processor Advantages If you switch payment processors, recurring billing customer info stays with you Customers do not leave your site to make payments Disadvantages Security risk; secured site necessary How To Make Money With Membership Websites
  • 46. Amember Redirect Integration = Amember redirects customer to Paypal or Clickbank (or other) Advantages No security risk No need for secure URL Disadvantages Customers leave your site to pay Recurring billing not supported How To Make Money With Membership Websites
  • 47. Amember Redirect/recurring integration = Amember sends payment & recurring information to 3 rd party Advantages No concerns about credit card security Disadvantages Customer leaves website to make payment You cannot make changes to subscription terms How To Make Money With Membership Websites
  • 48. Wishlist Member Plugin designed specifically for Wordpress sites Allows multiple levels of membership No need to leave Wordpress Interface is similar to Wordpress Easy to install How To Make Money With Membership Websites
  • 49. Wishlist Member How To Make Money With Membership Websites
  • 50. Wishlist Member Integrates with 3 rd party email services Integrates with Paypal, 1ShoppingCart & Clickbank Partial text protection Integrates with iDev Affiliate WP-Forum Integration How To Make Money With Membership Websites
  • 51. Wishlist Member 1. Go to the “Integration” tab along the top navigation 2. Select “Shopping Cart” 3. Choose your shopping cart from the drop down menu 4. Copy the PDT token and paste this into Wishlist How To Make Money With Membership Websites
  • 52. Wishlist Member 5. Create “Buy Now” or “Subscription” button 6. Set the “Thank You” page to the URL specified 7. Paste the specific code into the advanced variables field How To Make Money With Membership Websites
  • 53. Wishlist Member Advantages Easy to “drip” content to members Easy to use within your Wordpress site Disadvantages No internal affiliate program How To Make Money With Membership Websites
  • 54. Digital Access Pass (DAP) Has most features built in Self-contained (unlike Amember or Wishlist) No need for plugins Manage affiliates Unlimited membership levels Sequential content delivery How To Make Money With Membership Websites
  • 55. Digital Access Pass (DAP) Integrates with Wordpress Multiple subscriptions Integrates with 3 rd party email services Integrates with Paypal & other payment processors 1-click upsells / downsells How To Make Money With Membership Websites
  • 56. Digital Access Pass (DAP) Advantages Built-in affiliate program Customers automatically become affiliates Disadvantages Interface not streamlined or pleasant How To Make Money With Membership Websites
  • 57. Paypal vs. Merchant Accounts Not everyone is familiar with – or comfortable using – Paypal Need merchant account to accept credit card payments directly Paypal has staff to address transaction problems Both have transaction fees How To Make Money With Membership Websites
  • 58. Remember! Don’t overpromise Do outsource the technical tasks & expertise Do survey your members to ask what ’s working Do constantly market your business How To Make Money With Membership Websites Go to http://ww.WritingTipsNewsletter.com and subscribe now for more information on membership sites, marketing, writing, grammar and creating quality articles for your website.