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Social media is continually evolving and offering businesses and consumers new ways to interact. It can seem impossible to keep up! Get armed with the latest marketing and communications research and real-life practical examples pertaining to the direction of social media for 2014 as it relates to the home building industry. Topics covered include trends in social media, the latest developments with Facebook, the growing importance of creating a visual identity, SEO authorship and the importance of tapping into contextual social networks.