State of Social Media 2014

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Social media is continually evolving and offering businesses and consumers new ways to interact. It can seem impossible to keep up! Get armed with the latest marketing and communications research and real-life practical examples pertaining to the direction of social media for 2014 as it relates to the home building industry. Topics covered include trends in social media, the latest developments with Facebook, the growing importance of creating a visual identity, SEO authorship and the importance of tapping into contextual social networks.

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State of Social Media 2014

  1. 1. The State of Social Media 2014 FEBRUARY 4, 2014 | 1:00 – 2:00 PM | 3:00 – 4:00 PM (ENCORE) Presenters: Chad Davis // NAHB, Washington, DC Jamie Gorski // The Bozzuto Group, Greenbelt, MD Carol Morgan // mRELEVANCE, Cartersville, GA
  2. 2. Speaker Contacts: Chad Davis Jamie Gorski Carol Morgan NAHB The Bozzuto Group mRELEVANCE, LLC Head Shot 1201 15th Street, NW Washington, DC 20005 202.266.8328 cdavis@nahb.org @ChadTech Head Shot 7850 Walker Drive Greenbelt, MD 20770 410.279.5851 jgorski@bozzuto.com @jamiegorski 50 Shotgun Road Cartersville, GA 30121 770.383.3360x20 carol@mrelevance.com @AtlantaPR
  3. 3. #IScreamSocial #IBSVegas
  4. 4. What We’ll Discuss Today
  5. 5. And What We Aren’t
  6. 6. Major Social Media Themes (2014)  Images  Content  Pay to Play  SEO  Mobile
  7. 7. Images: The Rise of Visual Content our brain process images 60,000X faster than text. hy?  Cognitive  Emotional Graphic  Memorable Description Textual Description A curved line with every point equal distance from the center
  8. 8. Content: Original and Curated riginal Content  Showcases your expertise  Exhibits your character  Makes your brand more human urated Content  The power of affiliation and inference  Exhibits your character  Makes your brand more human
  9. 9. Pay to Play But social media is free, right? Opportunity costs have always existed here Facebook, Twitter, LinkedIn all have ad tools now
  10. 10. SEO: Finders Keepers he ultimate, long-term goal of the web search engine is to deliver the web *you* want *before* you want it ocial data in search incorporates the likes and dislikes of your tribe aving a presence in social directly correlates to higher rankings in search
  11. 11. Mobile: Left to Our Own Devices
  12. 12. Mobile: Left to Our Own Devices
  13. 13. Converting Social Media to Leads oogle Analytics Lead Conversion and Goal Tracking – 2% of website traffic coming from social sites to contact us form
  14. 14. Blog: Traton Homes Blog Visitors are engaged Top Traffic Source for TratonHomes.com Visitors from the blog visited 7 pages on average Visitors spend 5 minutes on the website
  15. 15. The State of Facebook 2014  71% of all adults online use FB  46% of users, 25-54  +10% growth in 65+  63% of users log on daily  Leaning in to mobile
  16. 16. Why We Like Facebook ngaging your ‘tribe’  Share industry news  Put a ‘face’ on your company  Be a part of the community isual identity
  17. 17. Facebook Example: S&A Homes  This or That Tuesdays – views exceed 400  (vs. avg reach of ~115)
  18. 18. Facebook Example: Ga Home Foreclosures  Opt in List Building  Collect Information  Contact them outside of Facebook
  19. 19. The State of Pinterest in 2014  Digital, social scrapbooking  21% of adults online ‘pin’ (only 18% tweet!!)  80% female  50% are moms  Largest demographic: Women, 25-34  Most popular board category: Home Décor
  20. 20. Why We Like Pinterest  Easier to get started  Modest analytics  Ad-free (for now)  Showcase your work – in detail  Showcase the work of your partners  Get feedback  Publicly collect ideas for future projects  Post more than just house pics
  21. 21. Pinterest Dos  Traffic – upload from your blog or website  Plan – how will you categorize your boards  Branding – post images that make sense  Contests – use them to increase interaction  Hashtag #frenchbrothersdreamhome
  22. 22. Pinterest Example: Keystone Custom Homes 28 participants/new boards created by pinners 09 new overall followers 92 followed Pin-N-Win board ncreased engagement
  23. 23. The State of Twitter 2014  Focus on images  46% of Twitter users check their accounts daily  29% check multiple times  But…  230M+ tweets a day  40% of accounts are just consuming, not engaging  Customer service
  24. 24. Why We Like Twitter ore like a broadcast platform than a social network  Can magnify other social accounts  Share industry news, company news & staff kudos reat source of industry/competitor research  Brand monitoring reat for Customer Service
  25. 25. Twitter Example: Construction Resources Respond quickly Conversational yet authoritative tone #KBTribeChats for B2B Conversations Cross-post from imageheavy sites Build event buzz
  26. 26. Vine A Twitter hatchling 6 second videos Edited on the fly The future of communication?
  27. 27. The State of Instagram in 2014 ought by Facebook 50M MAUs (Jan. 2014) 7% of users check daily 5% check multiple times ight behind Twitter
  28. 28. Why We Like Instagram asy to use, share  Link to Facebook, Twitter, Tumblr  Use hashtags ou brand’s story, visually  Filters  Videos (up to 15 seconds)
  29. 29. Instagram Example &A Homes (@sahomebuilder)  Launched August 2013  42 followers in first 15 weeks  101 following  Multiple likes per post  Posting two times per week
  30. 30. The State of Google+ in 2014  Google+ has 540M MAUs  Not just another Facebook -- Google is adding a social layer to everything it does  2nd most popular social platform *worldwide*  Improve search engine rankings  Google+ Integrates Google Local & Google Places  Google Glass integration hints at the future
  31. 31. Why We Like Google+ EO EO EO id we mention, SEO?
  32. 32. Why We Like Google+ ow opportunity cost an make longer posts, like blogs ice UI, even nicer photo tools ashtags that work
  33. 33. Google+ Example: Brock Built  Google+ visitors stay on BrockBuilt.com longer than any other traffic source  Higher conversion rate than site average
  34. 34. ?s
  35. 35. Speaker Contacts: Chad Davis Jamie Gorski Carol Morgan NAHB The Bozzuto Group mRELEVANCE, LLC Head Shot 1201 15th Street, NW Washington, DC 20005 202.266.8328 cdavis@nahb.org @ChadTech Head Shot 7850 Walker Drive Greenbelt, MD 20770 410.279.5851 jgorski@bozzuto.com 50 Shotgun Road Cartersville, GA 30121 770.383.3360x20 carol@mrelevance.com

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