Digital_Diva_infographic_uk

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Digital_Diva_infographic_uk

  1. 1. WHO ARE Shoppers WHY DO THEY MATTER?Connecting with your customers across physicaland virtual touch points is more important than ever,especially with Savvy Shoppers. Drawn from all incomegroups, Savvy Shoppers use multiple devices and akeen eye for a deal to satisfy their fashion cravings. savvy shop-pers: An emerging and increasingly influential segment of consumers who are highly engaged with both fashion merchandise and digital technology What they look like 70% UK Savvy Shoppers are split almost equally between men and women. Along with higher than average incomes, they share HAVE KIDS other common traits: 60% 43% EARN LESS ARE 25–44 YEARS OLD THAN £29,000 P.A.Where you’ll find them France: 15% UK: 18%Out of four countries surveyed,Savvy Shoppers represent22% Germany: 23% US: 27%of fashion consumers. How they shop In the UK, Savvy Shoppers employ an average of 4 technologies and visit an average of 3 destinations. 70% at physical retail stores 51% at retailer websites 2x AS LIKELY TO USE MOBILE DEVICES WHILE SHOPPING.Why they are influentialIn the UK, their purchasing power accounts for 69% of all fashion spend. 24% = Spending Power 43% 67% UK Purchasing Influencing Power Power 18% of UK shoppers are They are 5X more likely to influence friends, Like Savvy Shoppers family, and colleagues compared to other shoppers.What they value Savvy Shopper Other Shoppers 46% 45% But SERVICE and SHOPPER SHOPPER $ a MULTI-CHANNEL experience rank significantly higher 23% 17% for Savvy Shoppers PRICE and QUALITY are top around the world. priorities for all shoppers. Services Multi-channelCourting Savvy ShoppersWith the power to influence and money to spend, Savvy Shoppers areworthy of red-carpet treatment. Make it easy for them to engage with youanywhere, and then listen to – and act on – what these brand advocates say. For more data and details from this consumer study, download the full report. The data provided in this infographic has been compiled from the results of a University of Arizona survey completed in the fall of 2012 on behalf of Demandware. More than 7,000 consumers in the US, UK, Germany, and France participated. demandware.com/digitaldivas © 2013 Demandware, Inc. Demandware® is a registered trademark of Demandware, Inc. All other rights reserved by their respective owners.

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