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On Reddit’s Addiction to Cats.
Overview
• The Online Cat Power
• What’s Reddit?
• Why Reddit? Is it important?
• The Reddit audience
• A Tester for Scale
• Summary
On Reddit’s Addiction to Cats
The Online Cat Power
“Behold, this is the new memeconomy: with a
cute pet, a camera phone and enough Reddit
up-votes, you too can cash in!” – Caitlin Dewey, The
Washington Post 2014
On Reddit’s Addiction to Cats
Tardar Sauce is a cat afflicted with dwarfism, she’s made over
an estimated $100 million in earnings in just three years, with
over 7.5M Facebook likes, 282K Twitter followers and a
community of 676K on Instagram.
GRUMPY CAT
MARU
In Japan a male Scottish Fold named Maru steals the cat-
celeb spotlight.
Originally establishing his fame via YouTube, Maru’s brand
has now published DVDs and books in both Japanese and
English. With an estimated net worth of $21,800-$181,600.
NALA
The latest fur-nomenon rides high on the success of
Maru & Grumpy Cat, with over 1.9m Instagram
followers and a range of branded ‘Nala’ products
from cushions to iPhone covers.
On Reddit’s Addiction to Cats
What is Reddit?
Reddit is a online community forum describing itself the
front-page of the Internet. It is a site in which you can
learn about and discuss many a topic, ranging from the
humorous to the relatively morbid. Users upvote (or
downvote) other content on the site by giving ‘karma’.
The top five ‘SubReddits’ or sections of the website for
‘karma’ engagements are:
• r/Funny
• r/Pics
• r/Advice Animals
• r/Aww
• r/Gaming
On Reddit’s Addiction to Cats
Why Reddit? Does it Matter?
• The adoption of the channel by famous celebrities (including the 1st
US presidential AMA) alongside tech development of apps available
on iOS (Alien Blue) & Android (Bacon Reader), have furthered the
growth of the channel to 174 MILLION monthly active unique users.
• Reddit has been a primary source for images and video which go
viral around the web, with much UGC content being utilised by
publishers such as Buzzfeed & The Guardian. The ‘Aww’ SubReddit
claims nearly 7million subscribers and is one of the top 5 for overall
engagement’s. R/AWW is category on Reddit in which users can
post and view pictures of things that they find cute; and it doesn’t
take long to spot a frequently recurring trend, Reddit likes cats, it
likes cats a lot.
On Reddit’s Addiction to Cats
The Online Social Audience of Reddit … does it
matter?
Founded in 2005 for the more tech-savvy crowd, Reddit still
predominantly maintains a (18-29) male dominated game & geeky
natured audience with the stereotypical representation of the average
Reddit user as an intellectual, left-leaning atheist possessing a overly-
analytical world-view and a slight case of anxiety.
Cats on the other hand, are rather simple, they can be left entirely to
their own devices, whilst at the same time offer a (potentially fake)
sensation of mutual love and admiration. Like their Reddit owners, they
have an analytical world view with an innate curiousity from kitten-hood
to old age.
They can offer a sense of companionship which may otherwise be lost
when one is too shy or awkward to pluck up the courage to mingle or
even to pop along to a houseparty or club-night.
On Reddit’s Addiction to Cats
A Tester for Scale.
On Reddit’s Addiction to Cats
In Summary
• Reddit allows for a distillation of all things interesting on the web
with an overall anonymity to it – giving users a strong sense of
security and community.
• Cat imagery resonates online as it can highlight the strong bonds
between human and animal, and create a dialogue between human
and human further developing and cementing a connection.
On Reddit’s Addiction to Cats
Any Questions?
On Reddit’s Addiction to Cats

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On Reddit's addiction to cats.

  • 2. Overview • The Online Cat Power • What’s Reddit? • Why Reddit? Is it important? • The Reddit audience • A Tester for Scale • Summary On Reddit’s Addiction to Cats
  • 3. The Online Cat Power “Behold, this is the new memeconomy: with a cute pet, a camera phone and enough Reddit up-votes, you too can cash in!” – Caitlin Dewey, The Washington Post 2014 On Reddit’s Addiction to Cats
  • 4. Tardar Sauce is a cat afflicted with dwarfism, she’s made over an estimated $100 million in earnings in just three years, with over 7.5M Facebook likes, 282K Twitter followers and a community of 676K on Instagram. GRUMPY CAT
  • 5. MARU In Japan a male Scottish Fold named Maru steals the cat- celeb spotlight. Originally establishing his fame via YouTube, Maru’s brand has now published DVDs and books in both Japanese and English. With an estimated net worth of $21,800-$181,600.
  • 6. NALA The latest fur-nomenon rides high on the success of Maru & Grumpy Cat, with over 1.9m Instagram followers and a range of branded ‘Nala’ products from cushions to iPhone covers. On Reddit’s Addiction to Cats
  • 7. What is Reddit? Reddit is a online community forum describing itself the front-page of the Internet. It is a site in which you can learn about and discuss many a topic, ranging from the humorous to the relatively morbid. Users upvote (or downvote) other content on the site by giving ‘karma’. The top five ‘SubReddits’ or sections of the website for ‘karma’ engagements are: • r/Funny • r/Pics • r/Advice Animals • r/Aww • r/Gaming On Reddit’s Addiction to Cats
  • 8. Why Reddit? Does it Matter? • The adoption of the channel by famous celebrities (including the 1st US presidential AMA) alongside tech development of apps available on iOS (Alien Blue) & Android (Bacon Reader), have furthered the growth of the channel to 174 MILLION monthly active unique users. • Reddit has been a primary source for images and video which go viral around the web, with much UGC content being utilised by publishers such as Buzzfeed & The Guardian. The ‘Aww’ SubReddit claims nearly 7million subscribers and is one of the top 5 for overall engagement’s. R/AWW is category on Reddit in which users can post and view pictures of things that they find cute; and it doesn’t take long to spot a frequently recurring trend, Reddit likes cats, it likes cats a lot. On Reddit’s Addiction to Cats
  • 9. The Online Social Audience of Reddit … does it matter? Founded in 2005 for the more tech-savvy crowd, Reddit still predominantly maintains a (18-29) male dominated game & geeky natured audience with the stereotypical representation of the average Reddit user as an intellectual, left-leaning atheist possessing a overly- analytical world-view and a slight case of anxiety. Cats on the other hand, are rather simple, they can be left entirely to their own devices, whilst at the same time offer a (potentially fake) sensation of mutual love and admiration. Like their Reddit owners, they have an analytical world view with an innate curiousity from kitten-hood to old age. They can offer a sense of companionship which may otherwise be lost when one is too shy or awkward to pluck up the courage to mingle or even to pop along to a houseparty or club-night. On Reddit’s Addiction to Cats
  • 10. A Tester for Scale. On Reddit’s Addiction to Cats
  • 11. In Summary • Reddit allows for a distillation of all things interesting on the web with an overall anonymity to it – giving users a strong sense of security and community. • Cat imagery resonates online as it can highlight the strong bonds between human and animal, and create a dialogue between human and human further developing and cementing a connection. On Reddit’s Addiction to Cats
  • 12. Any Questions? On Reddit’s Addiction to Cats

Editor's Notes

  1. The term “Cat” accounts for 30,4000,000 monthly searches on Google alone.
  2. *Source – Business Insider: http://www.businessinsider.com/grumpy-cat-has-earned-its-owner-nearly-100-million-in-just-2-years-2014-12?IR=T
  3. To somewhat test the viral capability of animals on social media, I uploaded an image of my young male kitten playing with his soft toy, and in under a day it reached 273, 000+ views. Many of the comments created a conversation between different users on both the Reddit & Imgur forums. People were able to share their stories of pets they had who behaved and/or played in a similar manner to my kitten.