Things you could be doing online but aren't

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You're online. Great. Now what? Here are some great tools you (maybe) aren't utilizing yet.

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Things you could be doing online but aren't

  1. 1. Oh, the places you should be going or... Things you could be doing online but (maybe) aren’t,so why not jump into 2012 and try them? Jim Streisel, MJE Jeremy Whiting HiLite adviser and Broadcast advisercommunications adviser Ovid-Elsie High SchoolCarmel (IN) High School www.slideshare.net/CarmelJim
  2. 2. The good ol’ days1937 1944 1971 1982
  3. 3. Just yesterday(metaphorically) Broadsheet Color Publish every two weeks
  4. 4. Then…
  5. 5. ...the Web1996-97 Mid to late 2000s 1999ishEarly 2000s
  6. 6. Today
  7. 7. Are you online yet? ???
  8. 8. You’re not? Why?Get there. Now.
  9. 9. We’ll wait...
  10. 10. So now that you’re online...
  11. 11. What’s next?Think about what you want to accomplish.• Just get online? How often? How many new posts?• Be more social? Why? Who?• Share video? Audio?• What does your student body use most often?
  12. 12. Pick one
  13. 13. Pick one...then explore.
  14. 14. Websites
  15. 15. Websites• This is the building block/canvas for all of your expansion.• Most use the free Wordpress content management system (CMS) - could use Drupal, Joomla, etc. (also free)• A way to post breaking news, updates, visuals (slideshows, videos, etc.)
  16. 16. Lots of ‘themes’
  17. 17. What’s new?‘Responsive’ themes
  18. 18. What to store?
  19. 19. Photos
  20. 20. Photos: Why?• Readers love slideshows.• Great to utilize all those photos you (should) already have but weren’t able to place in print.• Easy to upload.
  21. 21. Photos: How? Lots of free services available online:• FlickR• Fotolog• Picasa• Photobucket
  22. 22. Videos
  23. 23. Videos: Why?• Can help tell visual and auditory stories better.• Can enhance existing print coverage.• Like photos, easy to upload.• You don’t have to be a broadcast genius. Short clips work best. >>
  24. 24. Videos: How? Lots of free services available online:• YouTube• SchoolTube• Vimeo
  25. 25. Issuu
  26. 26. Issuu: Why?• Archives content• Great for parents/alumni• My favorite way to look at the paper.
  27. 27. Issuu: How?• Get PDFs of your publication.• Go to www.issuu.com• Follow the instructions. (It’s pretty straightforward.)
  28. 28. Let’s get social.
  29. 29. So many options…• Facebook• Twitter• Pinterest• Foursquare• More…
  30. 30. Facebook…Pages
  31. 31. Facebook…Have anidentityand apersonality.
  32. 32. Twitter
  33. 33. Twitter…diversify
  34. 34. Twitter…schedule
  35. 35. Pinterest
  36. 36. Put it all together…
  37. 37. Storify
  38. 38. Great way for students to ‘build their brand.’
  39. 39. Branding (above) From the HiLite, Carmel High School (left) From the Kirkwood Call, Kirkwood High School
  40. 40. Other cool stuff
  41. 41. QR codes
  42. 42. Calendars
  43. 43. CoverItLive Election coverage Sports coverage Olympics Fantasy sports Other???
  44. 44. CoverItLive in action From Westside Wired, Westside High School
  45. 45. Spotify
  46. 46. Apps
  47. 47. Aurasma
  48. 48. Or you can get really cool… From FHNToday, Francis Howell North High School
  49. 49. Bringing itall together From the Foothill Dragon Press, Foothill Technology High School
  50. 50. So what’s all this mean? How do your readers read? Play to those habits.
  51. 51. Use analytics
  52. 52. Resourceswww.jeadigitalmedia.orghttp://www.studentpress.org/nspa/http://www.columbia.edu/cu/cspa/http://www.facebook.com/journalistsOn Twitter:@manfull@dgoble2001@storify@ericasmith@jeadigitalmedia
  53. 53. Contact infoand then questions Jim Streisel jstreise@ccs.k12.in.us @CarmelJim slideshare.net/CarmelJim

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