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¿Cómo relanzar tu
programa de fidelización?
¡Gamifícalo!
El caso de éxito de JetBlue
Super FANS
Análisis
Engagement y gamificación
como elemento diferenciador
para relanzar el programa de
fidelización de JetBlue.
Conceptos
Diseño
RESULTADO
• Portal de usuario
• Competiciones & Retos
• Integración con redes sociales
• Estatus & Insignias
SocialEngagement
SocialEngagement
SocialEngagement
SocialEngagement
SocialEngagement
Resultados después del primer año...
+200.000 usuarios activos y satisfechos
+1.5 millones de insignias asignadas
+1.6 mil...
Reconocimientos
& premios
Clave del éxito
Loyalty 3.0
Loyalty 2.0
Loyalty 1.0
Engagement & Social
Personalización
Transacciones
Comarch
Engagement
P...
Proyectos Comarch
Loyalty CRM & Marketing
Carlos Martín | Business Solutions Manager
carlos.martin@comarch.com | @CMartinGarcia
GRACIAS
www.crm-marketing.expert/
@C...
¿Cómo relanzar tu programa de fidelización? ¡Gamifícalo! - El caso de éxito de JetBlue
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¿Cómo relanzar tu programa de fidelización? ¡Gamifícalo! - El caso de éxito de JetBlue

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En un mercado cada vez más competitivo, los productos y/o servicios quedan muchas veces relegados a un segundo plano, siendo la experiencia y relación con la marca las que marcan la diferencia. Por ello, las estrategias tradicionales de fidelización deben reforzarse con acciones que proporcionen esas experiencias únicas. ¿Quiere descubrir como la gamificación ha sido pieza clave para JetBlue en esa transformación estratégica? En las siguiente presentación encontrará información sobre la transformación de la aerolínea de un programa de fidelización tradicional a un programa revitalizado gracias a estrategias de gamificación y compromiso de marca.

Published in: Marketing
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¿Cómo relanzar tu programa de fidelización? ¡Gamifícalo! - El caso de éxito de JetBlue

  1. 1. ¿Cómo relanzar tu programa de fidelización? ¡Gamifícalo! El caso de éxito de JetBlue
  2. 2. Super FANS
  3. 3. Análisis Engagement y gamificación como elemento diferenciador para relanzar el programa de fidelización de JetBlue.
  4. 4. Conceptos
  5. 5. Diseño
  6. 6. RESULTADO • Portal de usuario • Competiciones & Retos • Integración con redes sociales • Estatus & Insignias
  7. 7. SocialEngagement
  8. 8. SocialEngagement
  9. 9. SocialEngagement
  10. 10. SocialEngagement
  11. 11. SocialEngagement
  12. 12. Resultados después del primer año... +200.000 usuarios activos y satisfechos +1.5 millones de insignias asignadas +1.6 millones impresiones en Facebook +2.8 millones visitas web adicionales Interacciones con partners aumentaron un 200%
  13. 13. Reconocimientos & premios
  14. 14. Clave del éxito Loyalty 3.0 Loyalty 2.0 Loyalty 1.0 Engagement & Social Personalización Transacciones Comarch Engagement Platform Comarch Smart Analytics Comarch Loyalty Platform
  15. 15. Proyectos Comarch Loyalty CRM & Marketing
  16. 16. Carlos Martín | Business Solutions Manager carlos.martin@comarch.com | @CMartinGarcia GRACIAS www.crm-marketing.expert/ @Comarch_CRM www.crm-marketing.comarch.com

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