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Snapchat for Business: 5 Ways to Get Started

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Did you know Snapchat is one of the fastest growing social networks? With 100 million daily active users, 10 billion daily video views (head to head with Facebook Video Views); Snapchat is used by more than 60% of 13 – 34 year olds in the U.S., a demographic which is expected to outspend Baby Boomers by 2017.

In this presentation, Carlos Gil and Saba Sedighi cover the 5 Ways your Business can be leveraging Snapchat.

Including:
- Driving traffic to your website
- Converting Snapchat impressions to sales
- Advertising with geo-filters
- Influencer marketing
- Keys to storytelling

Contact us: bit.ly/snapforbiz101

Published in: Social Media
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Snapchat for Business: 5 Ways to Get Started

  1. 1. Your Instructors  Carlos GilSaba Sedighi
  2. 2. Today’s Agenda Goal : help you better understand Snapchat as a marketing channel for your business • Why Snapchat Matters to you • How to Drive Website Clicks and Conversions (Sales!) • Advertising with Geo-filters • Influencer Campaigns • Keys to Storytelling • Business Use-Cases • Actionable Next Steps
  3. 3. Snapchat Basics • Photo and video content be between 1 – 10 seconds • Content is native to the platform, disappears after 24 hours but can be repurposed (YouTube, Twitter) • Snapchat has Direct Messaging (DM) similar to Twitter to engage your community + phone & video calling • ’My Story’ creates a compelling reason for users to come back daily (urgency + micro content storytelling) • Successful brands leverage multi-channel strategies which combine Snapchat across their social + web blog
  4. 4. “Snapchat is the best of Twitter and YouTube but with higher engagement rates.” ~ @CarlosGil83
  5. 5. Why Snapchat Matters to you • 77% of Snapchat’s U.S. users are 18 – 55+ year-olds • Heavy adoption by Millennials, a demographic expected to outspend Baby Boomers by 2017 • 150 million active monthly members • Faster growth through 4 years than Facebook, Twitter, or Instagram • 10 billion video views per day on Snapchat • Content consumed exclusively via mobile (1st screen) • Snapchat has become the 2nd most active social network behind Facebook
  6. 6. “Millennials are expected to outspend Baby Boomers by 2017, Snapchat offers you an opportunity to reach this audience.” ~ @CarlosGil83
  7. 7. Snapchat Basics for Business • Often misunderstood as a platform for teens & sexting, 77% of Snapchat users in the U.S. are 18+
  8. 8. Snapchat Basics for Business • Because content disappears after 24 hours, view rates are higher on Snapchat than the 1% reach you seen on Facebook
  9. 9. “Brands should be where young consumers are spending their time talking to their friends – authentic + real matters.” ~ @SabaSedighi
  10. 10. Snapchat Basics for Business • Instead of creating text-based or static image content, you can humanize your brand through real-time, mobile video without expensive production costs. • Compare: Facebook/IG Video vs. Snapchat Videos
  11. 11. “Consumers are people and they relate to people, not brand logos. Use Snapchat to humanize your content.” ~ @CarlosGil83
  12. 12. Getting Started • Leverage your existing social media accounts to promote your Snapchat.
  13. 13. Content Strategy • To grow and engage your Snapchat Audience your content should be: INFORMATIVE ENGAGING FUN CREATIVE
  14. 14. Content Strategy • Flash-sales and in-app messaging (CTA’s) allows your business to drive valuable website clicks, e-commerce sales, and hiring too.
  15. 15. “There’s no instant ROI in social media, Snapchat is like any other channel: grow, engage, convert.” ~ @CarlosGil83
  16. 16. Content Strategy Behind the Scene / Exclusive Preview • Industry Conference • Private Event • Influencer Meeting • Office Culture / Events • Employee Spotlight • Exclusive Interview Red Carpet BHS Coverage on Glamour Magazine Snapchat
  17. 17. Content Strategy Influencer Marketing • Bringing their tribe + association to your brand • Leverage influencers to run contests and create content that compliment your overall content strategy
  18. 18. Content Strategy • Influencers bring their unique skill of storyteling to your brand ( artist, storyteller, vlogger )
  19. 19. Content Strategy Contest : In-app Engagement + Cross Promotion • Create content that engages your audience and encourages participation on other networks. Screenshot for Twitter or Facebook. Example: Taco Bell
  20. 20. Content Strategy Custom Geo Filters • Branded User Content on Snapchat • Even if your brand isn’t on Snapchat you can still use geo- filters to drive impressions. Example: W Hotels
  21. 21. Content Strategy • Snapchat Web Portal Analytics : How many viewed your filter + Filters Used • Case Study : Gary Vaynerchuk • ”AskGaryVee” Book Launch • Event Location • $62.98 for 5 hours • Total Impressions 229,713 • 0.27 CPM
  22. 22. Keys to Converting “ If your audience is consuming your story, they are being influenced to buy – give them direction” ~ @SabaSedighi
  23. 23. Keys to Converting • Build a loyal audience which will want to keep coming back every 24 hours. Example: DJ Khaled
  24. 24. Keys to Converting Flash Sale • Run a 24-hour flash sale and offer coupons such as “SNAP” to get 25% OFF or FREE shipping ( track conversion ) • Creates: Urgency + Exclusivity
  25. 25. Keys to Converting • Create a geo-filter to drive awareness for your brand at a fraction of the cost of a geo-targeted Twitter or Facebook campaign.
  26. 26. Keys to Converting • Create a targeted Facebook and Instagram ads promoting your Snapchat account.
  27. 27. Recap • Leverage your social channels to promote your Snapchat Account • Create a variety of Content that continuously engages your audience • Take advantage of custom geo-filters – underpriced + they over delivery on value and impressions • To convert, create call to actions that create urgency + exclusivity • Have fun while telling the story, content should be feel authentic + human
  28. 28. Action Items + Next Steps Tips & tricks to help you get started on Snapchat • Create a custom Snapcode with your brand logo • Export CRM data (email & phone #’s) to drive Snapchat follower growth + run Facebook ads • Create a video snap in ’My Story’ around a day at your company > showcase products, staff, and valuable how-to’s • Develop a campaign with a hook & offer (CTA) • Drive your followers to view content on your website with a CTA
  29. 29. Need Help? Contact us: bit.ly/snapforbiz101 Email sent to 10,000+ Snapchat users Strategy and Consulting Content Creation and Influencer Marketing
  30. 30. Let’s Connect!  Carlos Gil • Facebook.com/CarlosGilOnline • Twitter @CarlosGil83 • LinkedIn.com/in/CarlosGilOnline • Email: carlos@carlosgil.biz Saba Sedighi • Facebook.com/SabaSedighi • Twitter @SabaSedighi • LinkedIn.com/in/SabaSedighi • Email: saba@istreamsocial.com

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