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KEYS TO
SUCCESS ON
SOCIAL MEDIA
WHY ARE YOU ON
SOCIAL MEDIA?
SOCIAL MEDIA CAN BE A WASTE OF TIME IF
YOU DON'T HAVE A STRATEGY. HOWEVER, IT
CAN BE A MAJOR KEY TO YOUR BUSINESS
SUCCESS ...
DON'T THINK LIKE
A MARKETER
THINK LIKE A CUSTOMER. MARKETERS ARE
BAD AT MARKETING. THEY BELIEVE THEY KNOW
HOW TO SPEAK TO CUSTOMERS ON SOCIAL
MEDIA YE...
B2B AND B2C
ARE THE SAME
EVERYONE ON SOCIAL MEDIA IS A POTENTIAL
CUSTOMER. HOWEVER, ARE YOU SPEAKING TO
YOUR TARGET AUDIENCE?
IDENTIFY WHO
YOU'RE
TRYING TO
REACH
AUDIT YOURSELF. WHO'S YOUR
TARGET CUSTOMER? WHAT
MAKES THEM TICK, HOW OLD ARE
THEY, WHAT INTERESTS DO THEY
HAVE, AND WHAT ...
YOU CAN'T BE
EVERYWHERE AT ONCE
CHOOSE 1-2 CHANNELS WHERE YOU
CAN GET THE HIGHEST REACH. USE
THEM COMPLIMENTARY TO EACH
OTHER FOR CROSS PROMOTION. YOU
CAN...
CREATE
RELEVANT
CONTENT
DON'T ALWAYS BE THINKING ABOUT
PROMOTION. THINK ABOUT VALUE. HOW CAN
YOU ADD VALUE TO THEIR LIVES. IS IT
THROUGH EDUCATION...
BE INTENTIONAL
WITH YOUR
CONTENT
SOCIAL MEDIA IS LIKE THE ATLANTIC, INDIAN, AND
PACIFIC OCEAN COMBINED. CONTENT GETS LOST IN
A GIANT OCEAN AND ALL YOU ARE ...
COMMUNITY
IS KING
BUILD A LOYAL COMMUNITY OF
FOLLOWERS, MAJOR KEY. DON'T SELL
THEM SHIT, INSTEAD GET THEM TO
SELL FOR YOU AS ADVOCATES.
SOCIAL MEDIA
NEVER SLEEPS
RESPOND TO TWEETS IN A TIMELY
MANNER. WHAT'S THE POINT OF BEING
ON SOCIAL MEDIA IF YOU AREN'T GOING
TO REPLY TO INBOUND TR...
MAJOR KEY
ALERT
THE KEYWORD IN SOCIAL MEDIA IS
"SOCIAL" SO SOCIALIZE! TALK TO YOUR
AUDIENCE, MAKE CONVERSATION,
BUILD RELATIONSHIPS.
ALL I DO IS
WIN
ANALYZE YOUR DATA. UNDERSTAND WHAT
PERFORMS WELL AND CONTINUE CREATING
FOR YOUR COMMUNITY. IF YOU AREN'T
GROWING THEN YOU ...
"MEN LIE, WOMEN LIE,
NUMBERS DON'T"
JAY Z
ARE YOU ON SNAPCHAT?
JOIN THE COMMUNITY
WWW.SNAPCHAT.DIRECTORY
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DJ Khaled's Major Keys to Success on Social Media

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Inspired by one of Snapchat’s biggest success stories, DJ Khaled, here are 10 things that you should know and be doing in your business to crush it on social media.

Published in: Social Media

DJ Khaled's Major Keys to Success on Social Media

  1. 1. KEYS TO SUCCESS ON SOCIAL MEDIA
  2. 2. WHY ARE YOU ON SOCIAL MEDIA?
  3. 3. SOCIAL MEDIA CAN BE A WASTE OF TIME IF YOU DON'T HAVE A STRATEGY. HOWEVER, IT CAN BE A MAJOR KEY TO YOUR BUSINESS SUCCESS IF YOU INVEST THE TIME. WHAT'S YOUR END GAME? START WITH THE "WHY". SINGLE MOST IMPORTANT QUESTION.
  4. 4. DON'T THINK LIKE A MARKETER
  5. 5. THINK LIKE A CUSTOMER. MARKETERS ARE BAD AT MARKETING. THEY BELIEVE THEY KNOW HOW TO SPEAK TO CUSTOMERS ON SOCIAL MEDIA YET THEY DON'T USE IT THEMSELVES. PUT YOURSELF IN YOUR AUDIENCE SHOES AND ASK "WOULD I BUY FROM THIS BRAND?"
  6. 6. B2B AND B2C ARE THE SAME
  7. 7. EVERYONE ON SOCIAL MEDIA IS A POTENTIAL CUSTOMER. HOWEVER, ARE YOU SPEAKING TO YOUR TARGET AUDIENCE?
  8. 8. IDENTIFY WHO YOU'RE TRYING TO REACH
  9. 9. AUDIT YOURSELF. WHO'S YOUR TARGET CUSTOMER? WHAT MAKES THEM TICK, HOW OLD ARE THEY, WHAT INTERESTS DO THEY HAVE, AND WHAT PLATFORMS DO THEY USE?
  10. 10. YOU CAN'T BE EVERYWHERE AT ONCE
  11. 11. CHOOSE 1-2 CHANNELS WHERE YOU CAN GET THE HIGHEST REACH. USE THEM COMPLIMENTARY TO EACH OTHER FOR CROSS PROMOTION. YOU CAN'T BE EVERYWHERE AND STAY EFFECTIVE. GET REALLY GOOD AT A FEW CHANNELS AND CRUSH THEM.
  12. 12. CREATE RELEVANT CONTENT
  13. 13. DON'T ALWAYS BE THINKING ABOUT PROMOTION. THINK ABOUT VALUE. HOW CAN YOU ADD VALUE TO THEIR LIVES. IS IT THROUGH EDUCATION, TIPS AND TRICKS, RESOURCES AROUND YOUR SERVICE AND PRODUCT. ASK THEM: WHAT DO YOU WANT TO HEAR FROM US ABOUT?
  14. 14. BE INTENTIONAL WITH YOUR CONTENT
  15. 15. SOCIAL MEDIA IS LIKE THE ATLANTIC, INDIAN, AND PACIFIC OCEAN COMBINED. CONTENT GETS LOST IN A GIANT OCEAN AND ALL YOU ARE IS A SAILOR IN CHOPPY SEA. DON'T POST JUST FOR THE SAKE OF POSTING SHIT. BE INTENTIONAL WITH YOUR CONTENT. YOUR AUDIENCE WILL KNOW.
  16. 16. COMMUNITY IS KING
  17. 17. BUILD A LOYAL COMMUNITY OF FOLLOWERS, MAJOR KEY. DON'T SELL THEM SHIT, INSTEAD GET THEM TO SELL FOR YOU AS ADVOCATES.
  18. 18. SOCIAL MEDIA NEVER SLEEPS
  19. 19. RESPOND TO TWEETS IN A TIMELY MANNER. WHAT'S THE POINT OF BEING ON SOCIAL MEDIA IF YOU AREN'T GOING TO REPLY TO INBOUND TRAFFIC?
  20. 20. MAJOR KEY ALERT
  21. 21. THE KEYWORD IN SOCIAL MEDIA IS "SOCIAL" SO SOCIALIZE! TALK TO YOUR AUDIENCE, MAKE CONVERSATION, BUILD RELATIONSHIPS.
  22. 22. ALL I DO IS WIN
  23. 23. ANALYZE YOUR DATA. UNDERSTAND WHAT PERFORMS WELL AND CONTINUE CREATING FOR YOUR COMMUNITY. IF YOU AREN'T GROWING THEN YOU AREN'T GIVING YOUR COMMUNITY WHAT THEY WANT.
  24. 24. "MEN LIE, WOMEN LIE, NUMBERS DON'T" JAY Z
  25. 25. ARE YOU ON SNAPCHAT? JOIN THE COMMUNITY WWW.SNAPCHAT.DIRECTORY

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