Digiday Retail Summit: Selling to a Millennial Generation


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Today, 90% of Millennials use social media to share information related to retail, apparel, food & beverage. In the next 5 years, Millennials will outspend Baby Boomers. In this session, learn how-to create relevant brand awareness, build meaningful engagement and customer loyalty to drive ROI in a noisy social economy. Featuring real-life case studies from: Taco Bell, Home Depot, Nordstrom's, KFC, Applebee's, Lexus, Delta, Toys R Us, Arby's, FedEx, and NyQuil.

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Digiday Retail Summit: Selling to a Millennial Generation

  1. 1. @CarlosGil83
  2. 2. Carlos Gil, Speaker Top 50 “Most Influential Online” 2010 by Fast Company Developed strategy and led the launch for all of Winn-Dixie Supermarkets social media accounts and blogger influencer program Led digital campaigns in partnership with PepsiCo, Coca-Cola, Lay’s, Tostitos, Mondelez, Kraft, Unilever and other CPG brands Executive M.B.A. from Jacksonville University, 2015
  3. 3. Social Media is “Always on”
  4. 4. Retail Social Media In Retail, every moment that your doors are open someone is speaking about your brand
  5. 5. Your Audience Matters In retail, Millennial shoppers including Millennial moms are often misunderstood and overlooked Millennials (¼ of the U.S. population) are the most marketing-savvy and advertising-critical generation ever Millennials rely mostly on their friends to make buying decisions, they don’t want to be sold to by brands
  6. 6. Opportunity for Brands!
  7. 7. Why Should You Care? By 2017, the Millennial generation is expected to outspend Baby Boomers *Study by Berglass + Associates and Women’s Wear Daily “What Happens When Millennials Get the Wallet” Brands must embrace the culture shift…Here’s how
  8. 8. Multi-Channel Reach Content via Instagram, Facebook, Vine, Pinterest, and Twitter is consumed uniquely on mobile versus desktop In digital and social media, today’s brands are multimedia content producers!
  9. 9. Content Drives Engagement
  10. 10. Be Timely, Be Relevant
  11. 11. Personality like Taco Bell!
  12. 12. Web-to-Store via Pinterest
  13. 13. Tell a Story with Pictures
  14. 14. Drive ROI with Mobile Offers 91% of Millennials make their Facebook Places and Foursquare check-ins public Foursquare connects 45M+ people to 1.5M+ businesses
  15. 15. Engage Brand Advocates
  16. 16. Speak to your Customers
  17. 17. #RealTalk “Social media is a tool to engage customers through content, conversation and collaboration. Engagement is what builds awareness and loyalty, loyalty is what drives sales” – @CarlosGil83
  18. 18. Q&A Email: carlos@carlosgil.biz Twitter: @CarlosGil83 LinkedIn.com/in/CarlosGilOnline Facebook.com/CarlosGilOnline Google: “Social Media Trends in Retail to look for in 2014”