Brainstorming crash course

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A mini course on brainstorming I gave at Schlumberger Water Services in Waterloo

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Brainstorming crash course

  1. 1. Brainstorming Carla Verwijs
  2. 2. Overview What is brainstorming? Goal of brainstorming Getting started Brainstorming process Final remarks
  3. 3. What is brainstorming? Semi-structured group session Generating ideas Stimulating creativity Lead by a facilitator
  4. 4. Why brainstorming? Suitable for: New ideas, products, services Vision development Solution of problem Not suitable for: Decision making Emotional problems Motivation (prerequisite, not goal) But: no guarantee for big ideas
  5. 5. Getting started People 8-10 participants Invite others, non-team members Facilitator, note taker Room, materials Time Rules of the game No early criticism No hierarchy No competition
  6. 6. Process of brainstorming ? 1. Problem definition 2. Idea generation (coffee break) 3. Idea evaluation 4. Follow up !
  7. 7. 1. Problem definition Specific, concrete question Open (How can we…) Short Ambitious Positive Explain, give context Reformulate if necessary
  8. 8. 2. Idea generation (1 of 2) First (logic) ideas Deviators Opposite: What is the worst web design? Challenge: How can we increase sales with 80% (instead of 10%)? Ideal situation scenario No criticism allowed!
  9. 9. 2. Idea generation (2 of 2) Stimulators (creative triggers) Presuppositions, associations Nature Metaphors Super hero Trends Quantity is key
  10. 10. 3. Idea evaluation Suggestions: Select with matrix Combine Cluster Set up criteria, weight ideas Don’t throw away goofy ideas too soon
  11. 11. 4. Follow up Who will work out the selected ideas? New session necessary? Critical step for success!
  12. 12. Final remarks Brainstorming as part of a bigger plan Everybody is creative Warming up Silence Individual brainstorm

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