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Social media is evolving at an alarming rate. Even in the last 6 months we've seen some social media sites rise to the limelight whilst others fade into the distance. Most European travel companies have now implemented some form of social media initiatives. The question is - what next?
This presentation by Digital Visitor's Managing Director was given at the Online Marketing and Social Media Strategies For Travel Conference in Prague 2010.
Some of the questions asked in the session included:
- How is social media likely to evolve and how can you ensure your business is in the best position to capitalise on it?
- Issues still remain as to how to drive engagement and real return. Is the ROI there to justify developing your social media strategy further?
- To what extent will social media influence the way we buy and sell travel in the future? - Which up and coming social media sites should we watch out for?
- How is social media evolving in other parts of the world and what can we learn from this?