Southern Boating Media Kit 2009

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Southern Boating Media Kit 2009

  1. 1. The South’s* Largest Boating Magazine Media Kit 2009Rate card 34Effective January 2009 *Delivering more boating enthusiasts from Texas to the Chesapeake plus the Bahamas, Mexico and Caribbean www.southernboating.com • Ph. 954-522-5515
  2. 2. Southern Boating Magazine Contents • Who We Are, What We Do • Mechanical Specs • Editorial Calendar • Engaging Monthly Columns • Demographic Analysis • Demographic Analysis (continued) • Advertising Terms & Conditions • Online Opportunities • Rates & Sizes • But Wait there’s moreContact usSouthern Boating Publications330 North Andrews Ave, Second FloorFt. Lauderdale, FL 33301Ph: 954-522-5515Fax: 954-522-2260southernboating.comEditorial E-mail Address:sbletters@southernboating.comAdvertising E-mail Address:sbadvert@southernboating.comPlease Send Advertising Material to:adcor@southernboating.com Southern Boating Publications 330 North Andrews Ave, Second Floor, Ft. Lauderdale, FL 33301 Ph: 954-522-5515 • Fax: 954-522-2260 • southernboating.com
  3. 3. Southern Boating MagazineWho We Are, What We Do & Why it Matters to YouSouthern Boating was the first magazine to identify with the interests of people who do their boatingbelow the Mason Dixon Line–or hope to. From its Florida beginnings, Southern Boating has expandedits focus and its core readership north to the Chesapeake Bay, west to Texas, and southeast throughthe Bahamas and Caribbean islands.Since 1972, boating and fishing enthusiasts have turned to Southern Boating for entertainment,information, inspiration and qualified opinions about boats from 30 to 90 feet and their gear. Our mixof regional reports, how-tos, cruising destinations, and new boat features has resonated with boatingenthusiasts across the U.S.A.Written for dedicated and knowledgeable boating enthusiasts, every month Southern Boating deliversa comprehensive yet friendly, educated yet approachable view of their favorite sport. No, you won’t seearticles on how to winterize your boat, or how to dress for ice fishing on Sturgeon Bay. But when theannual swimsuit issue arrives, we don’t hear any complaints!With one of the largest editorial-to-ad-page ratios in the industry, Southern Boating successfully catersto a wide variety of interests in every issue, which is the cornerstone of our exceptional reader loyaltyand our family-oriented boating lifestyle coverage.Check the demographics on the following pages–If you want to reach a well-educated, well-heeled,active boating population equally dedicated to cruising, fishing and water sports – Southern Boating isthe perfect magazine. Through our partnership with The BoatersTV, our editorial mix is now reachingtoday’s fastest growing audience on broadband.A partnership with Southern Boatingwill work for you–• 53% of our readers own more than one boat• 90% of our readers own boats from 30’ to 80’ LOA Southern Boating Publications 330 North Andrews Ave, Second Floor, Ft. Lauderdale, FL 33301 Ph: 954-522-5515 • Fax: 954-522-2260 • southernboating.com
  4. 4. Southern Boating MagazineMechanical SpecificationsNon-Bleed Ad Sizes.............................................................................................. Width x DepthFull Page Trim Size (No live matter within 1/4” of final trim size please.).....................8 1/8” x 10 3/4”2/3 Page Vertical............................................................................................................ 4 5/8“ x 10“1/2 Page Island .........................................................................................................4 5/8” x 7 1/2”1/2 Page Horizontal . ....................................................................................................... 7” x 4 7/8”1/2 Page Vertical............................................................................................................ 3 3/8” x 10” 1/3 Page Square .......................................................................................................4 5/8” x 4 7/8”1/3 Page Vertical............................................................................................................ 2 1/4” x 10”1/4 Page Vertical .......................................................................................................3 3/8“ x 4 7/8”1/8 Page Horizontal. ..................................................................................................3 3/8“ x 2 3/8” .Bleed Ad Sizes(No Extra Charge) Cover and Full Page (Live Area 7”x10”).............................................. 8 3/8” x 11”1/2 Page Horizontal. ..................................................................................................8 3/8” x 5 1/2” .1/2 Page Vertical............................................................................................................ 4 1/8” x 11”Gutter Spread (each page)............................................................................................. 7 5/8” x 10” .Bleed Spread .............................................................................................................. 16 1/2” x 11”Classifieds: 1 column inch is 1 5/8” wide. Minimun 2 inches tall. Bleed size: 8 3/8”Electronic Requirements Trim size: 8 1/8”CDs or DVDs formatted for Macintosh areacceptable. QuarkXPress, Adobe Inde- Live Area: 7”sign, Adobe Illustrator, Adobe Photoshopfiles preferable, all others please call.Please include all supporting materials (fonts,images, etc.). Please include all contact infor- Trim Size: 10 3/4” Bleed Size: 11”mation for agency/company supplying mate- Live Area: 10”rials. All ads require a color proof.A HI-RESOLUTION PRINT-READY PDFMUST BE INCLUDED.Ad materials will be stored for 12 months.FTP DeliveryFiles may be sent digitally to our private FTPsite.Please call us at 954-522-5515 for information. Full page ads, with a bleed should be set up as shown above. Text and images should stay within the live area. Background image(s) should extend beyond the trim by 1/8” on each size. Southern Boating Publications 330 North Andrews Ave, Second Floor, Ft. Lauderdale, FL 33301 Ph: 954-522-5515 • Fax: 954-522-2260 • southernboating.com
  5. 5. Southern Boating MagazineEditorial CalendarNEW FOR 2009! Advertorial sections on our readers’ favorite boat types. Builders canpromote new or existing models making their best case against the competition.January: Top Cruising Resorts; Stuart Boat Show Preview Great Loop Cruising Part I - East Coast Destination: Stuart, FLFebruary: Miami Boat Show Preview. Great Loop Part 2 - Great Lakes Destination: St. Lucia, W.I. BOAT SHOW BONUS CIRCULATION.March: Special Haul Out Issue Advertorial– A Buyer’s Guide to Down East-style cruisers Great Loop Part 3 - The Mississippi Destination: Manatee River, FL BONUS CIRCULATION: Refit yards & Marine DistributorsApril: Swimsuit Nautical Fashion Issue Summer Charters - Crewed and Bareboat Boat Show Previews: Palm Beach, Jacksonville, Corpus Christie Destinations: Amelia Island, FL; So. Padre Island, TX Boat SHOW BONUS CIRCULATIONMay: Bahamas Cruising Focus Destinations: Numerous Bahamas Ports ‘o Call; Savannah, GA BONUS CIRCULATION INCLUDING THE BAHAMAS. June: Sportfishing Focus Advertorial– A Buyer’s Guide to Sportfishing boats Destinations: Okracoke, NC; Rockland, TXJuly: Center Console Adventures Issue Advertorial– A Buyer’s Guide to Center Console boats Destinations: Albemarle Sound, NC; Daufuskie, SCAugust: Owner’s Other Boats Advertorial– A Buyer’s Guide to RIBs and Tenders Destinations: Biscayne Bay, FL; Eastern Shore, MDSeptember: Water Sports Focus; Entertainment Electronics Advertorial– A Buyer’s Guide to Sport Cruisers Destinations: Wilmington, NC; Turks & Caicos, W.I.October: Long Haul Cruising Focus; Systems Management Advertorial– A Buyer’s Guide to Trawlers and Expedition Yachts. Marine Aftermarket Association Trade Show wrap-up Boat Show Previews: Annapolis, Southwest International Destinations: Washington, D.C. St. John’s River, FL Boat SHOW BONUS CIRCULATION.November: Fort Lauderdale Boat Show Preview Destinations: Marco Island, FL; Daytona Beach, FL BOAT SHOW BONUS CIRCULATION.December: Special Chartering Focus for Crewed and Bareboat Vacations. Holiday Gift Guide for you and your boat New Outboards for 2010 Destinations: Spanish Virgin Islands; Islamorada, FL Southern Boating Publications 330 North Andrews Ave, Second Floor, Ft. Lauderdale, FL 33301 Ph: 954-522-5515 • Fax: 954-522-2260 • southernboating.com
  6. 6. Southern Boating MagazineEngaging Monthly ColumnsOur popular columns create valuable position opportunities opposite full page openers and great spotsfor fractional ads on the jumps.View From the Pilothouse: Skip Allen Sr.’s perspectives on boating and life.Port & Starboard: Jay Coyle and Dudley Dawson’s humorous slings and arrows at the topic du jour.Regional Reports: Each issue features updates from the Mid-Atlantic, Gulf Coast, Caribbean, and theBahamas with news cruisers can use.Weekend Workshop: Simply the best how-to/troubleshooting column.Engine Room: If it has to do with propulsion, you’ll find it here.What’s New in Electronics: An in-depth look at the latest marine electronic devices.At Ease in the Galley: Easy to prepare yet mouthwatering recipes for the cruising chef.Sponsorship Available.Racing Round-Up: Reports from major racing events–both power and sail.Designer’s Choice: An exploration of the ideas behind the design concepts of top naval architects.A Few Words About Features: Since our reader surveys show that approximately 30 percentof our readers are considering the purchase of a boat, Southern Boating delivers no less than threenew boat features in every issue, plus previews of new models that will debut in the next 12 months.Award-Winning Haul Out Guide: Every March issue is wrapped around a pull-out sectionpacked with advice and new products for the typical boat owner’s annual haul-out period.Destinations: More than 54 percent of our readers say travel is their “other” favorite interest and85 percent of our readers use their boats to cruise. Southern Boating is unique in the boating press forproviding at least two destination features per issue. We are simply known for the way we embrace themobile lifestyle of our readers.Five Advertorial “Buyer’s Guides:” Showcasing boats by type, from center consoles totrawlers, we create unlimited opportunities for builders to showcase their model lineup. You’ll find thespecific guides listed in the Editorial Calendar. Each guide is accompanied by a profile of the genre.* See rate sheet for pricingPut Southern Boating to work for you–• 69% of our readers always read Bahamas Update• 62% never miss View from the Pilothouse• 58% report that their favorite column is What’s New in Electronics• 51% turn to the new boat features first Southern Boating Publications 330 North Andrews Ave, Second Floor, Ft. Lauderdale, FL 33301 Ph: 954-522-5515 • Fax: 954-522-2260 • southernboating.com
  7. 7. Southern Boating MagazineDemographic Analysis What type of boat do you currently own? Where do you keep your boat? Power................................................89% Waterfront home................................52% Sail......................................................3% Marina...............................................28% None...................................................7% . Yacht club. ...................................... 14% . Rack storage..................................... 3% Do you own more than one boat? Trailer...................................................3% Yes....................................................53% How many?................................. 2.7 avg. From whom did you buy your principal No.....................................................47% boat? Dealer................................................52% What is the length of your primary Broker. ..............................................32% . vessel? Individual...........................................16% . Under 20’.......................................... 3% 20’ – 30’............................................13% 30’ – 50’............................................54% 50’ – 80’........................................... 36% Over 80’............................................ 5% . Put Southern Boating to work for you– •85% of our readers use their boats Primary means of propulsion: for cruising Diesel. ...............................................71% . • 65% of our readers use their boats for Gas. ..................................................29% . long distance or other offshore cruising • 37% of our readers fish from their boats Type of generator: • 29% of our readers use their boats Diesel. ...............................................89% . for family vacations Gas. ..................................................11% . How do you use your boat? Cruising.............................................85% Long-distance cruises. ......................49% . Social entertainment..........................45% VIEW FR OM THE PILOT HO USE Day cruises........................................45% Fishing...............................................37% We think ever yone on Chan ging you’l l notic to a happ e a new ier subje ct, name on me Maril the yn Fishing tournaments.......................... 7% a wealth . We welco you’ll find ld know mast head In this issue, n of inform ation to guide you the boat shou Mowe r as our new Edito r. Marily crede ntials i Internationa l Boat PFD s are us with fine throug h the Miam whe re the come s to . Her most Yacht and g and editing – or if Sailing..................................................7% Sail, and the both in boatin Show, Strictly run concu r- store d, but when sional stint was as Edi- Show, which recent profes Brokerage one shou ld a- ary 15-19. Boats Intern rently in Miami Beach Febru – to wea r tor-at -Larg e at Show years as of the wood s, only one pers ona l follow ed 14 rem ain a Offer for charter................................. 3% . In our neck tional , which has a few ns: the Palm there. She show remai Executive Editor major boat last thing , too. A forme r choi ce. The ), (Marc h 22-25 her credit Beac h Boat Show books to , she and mont h’s another law cruisi ng sailor which we’ll cover in next we need is racing and aboard a vin- booth until nd, Lyn, live we strike our cting us her husba issue. Then show seaso n and contin - aimed at prote er motoryacht. the next boat tage 39’ Aveng on issues elve s. We rd to a satisfy ing and ue to conce ntrate our focus from ours We look forwa n. What type of cruising do you do? ng vital to keepi to be the icial collaboratio opme nts mutually benef and devel tant to those didn ’t get what’s impor abreast of by not hav- the boating lifestyle. ages we are who enjoy ments of sens e, Offshore or long distance...................65% While perus ing past install ” recen tly, ing com mon the Pilot House som ethin g “View from to mandatory PFD use on and that is a reference ion. Bearin g in instill. no law can Inshore or short trips..........................61% t my attent board caugh books in the now on the mind the law u- d know seems partic boat shoul Islands, it one on the U.S. Virgin every , but when myself in the PFDs are stored quote from where the Family vacations................................29% larly apt to g: remain a Southern Boatin wear one should February 2004 t, the – or if – to thing we ng Scutt lebut e. The last “Whil e readi perso nal choic at protect- we becam e Web site, er law aimed online sailing need is anoth Day trips only.....................................18% Coas t get stion by a ourse lves. We didn’t a sugge ing us from aware of on by not having all persons ages we are officer that to be the Guard petty PFD is some - to wear a , and that be required comm on sense all vessels impac t not . This would can instill.” at all times thing no law - commercial more impor boats, but it is now only all private Obvio usly, ess- imagine hav- your congr well. Can you ever to let vessels as tant than you ride the hts on this R. your thoug. Average annual number of hours a PFD as LLEN, S ing to wear relax men know our per- BY SKIP A Ferry, or while you achment on Staten Island alarming encro we have to n? Would sonal behav ior. in your saloo We think while we sleep? logged:...............................................332 wear one G • APRIL 2007 ERN BOATIN 14 • SOUTH Southern Boating Publications 330 North Andrews Ave, Second Floor, Ft. Lauderdale, FL 33301 Ph: 954-522-5515 • Fax: 954-522-2260 • southernboating.com
  8. 8. Southern Boating MagazineDemographic Analysis (continued) 4.5% 11.25% 84.25% Gender: Estimated annual gross household income? Male..................................................97% . Over $1 million................................. 11% Female. ...............................................3% . $500,000 - $1 million.........................17% $200,000 - $499,999........................30% . Age: $150,000 - $199,999........................16% . 40 – 44................................................2% $100,000 - $149,999........................12% . 45 – 49................................................6% $50,000 - $99,999............................12% . 50 – 54..............................................11% 55 – 59..............................................11% Do you pass along your copy of Southern 60 – 64..............................................24% Boating? 65+. ..................................................45% . Yes....................................................49% No.....................................................51% What is your highest level of education? High school graduate...........................6% For how long do you keep an issue of Some college.....................................21% Southern Boating? Associate’s degree...............................3% .............................. Average is 3.8 months Bachelor’s degree............................. 40% Graduate degree. ..............................18% . What type of features do you like to read in Doctorate..........................................12% . Southern Boating? Cruising destinations . ......................83% Occupation: Powerboats.......................................82% Professional.......................................21% Gear & engines..................................55% Business owner.................................20% Refits & repairs. .................................41% . Self-employed. .................................. 7% . DIY....................................................18% Management..................................... 5% . Chartering. ........................................14% . Retired...............................................48% Sailboats. ........................................ 13% . Southern Boating Publications 330 North Andrews Ave, Second Floor, Ft. Lauderdale, FL 33301 Ph: 954-522-5515 • Fax: 954-522-2260 • southernboating.com
  9. 9. Southern Boating MagazineAdvertising Terms & ConditionsNotes on Rates General CONDITIONS A. Advertisements are accepted upon the represen-Furnished Inserts tation that advertiser and its agency have the right toIf furnished complete, two to four pages, earned black publish the contents thereof. In consideration of suchand white rate less 20%, plus binding charges. Prices publication, advertiser and its agency agree to indem-are subject to change without notice. Ask for details on nify and hold publisher harmless against any expense orlarger inserts and gate folds. loss by reasons of any claims arising out of publication.Cancellations B. Conditions, other than rates, are subject to changeContracts for cover, color pages, special position, in- by publisher without notice.serts and gate folds are non-cancelable. C. All contents of advertisements are subject to pub-Contracts except for color may be discontinued by ei- lisher’s approval. Publisher reserves the right to reject orther party on 30 days prior written notice. The publisher cancel any advertisement, insertion order, space reser-reserves the right to cancel any contract if the advertiser vation, or position commitment at any time.or agency fails to pay accounts when due and to read-just the space used at current rates. D. Positioning of advertisements is at the discretion of the publisher except when a request for a specific pre-Classified Rates ferred position is acknowledged by publisher in writing.Display Advertising $90 per column inch. Minimum two Special positions, limited availability, at 10% extra.inches. Additional $20 charge per photo if needed. Nodiscount or agency commission. Page is four columns, E. Publisher shall have no liability for errors in keyeach column is 1 5/8” wide. numbers or advertiser’s index.Commission and Cash Discount F. Cancellations or changes in orders may not be madeDisplay advertising subject to 15% agency commission. by the advertiser or its agency after the closing date.No commission on brokerage or classified advertising.All orders for space are accepted subject to our credit G. The publisher shall have the right to hold advertiserrequirements. and/or its advertising agency jointly and severally liable for such monies as are due and payable to publisherFrequency Discounts for advertising which advertiser or its agent ordered and3, 6-, and 12-time rates earned by number of separate which advertising was published.issues used within a 12-month period. Different sizeunits may be used to earn a frequency rate. H. No conditions other than those set forth in this rate card shall be binding on the publisher unless spe-Disclaimers cifically agreed to in writing by the publisher. PublisherSouthern Boating reserves the right to edit or reject any will not be bound by conditions printed or appearingadvertisement deemed misleading or objectionable or on order blanks or copy instructions which conflict withwhich does not conform to requirements. provisions of this rate card.Advertiser and advertising agency assume liability Deadlinesfor all content (including text, representations, and Issued Monthly. Display copy closing date is the 10thillustrations) of advertisements printed and also as- of the second preceding month (i.e., April 10th for Junesume full responsibility for any and all claims arising issue).therefrom made against the publisher. No rebate willbe allowed for errors in key numbers or indexing Special Issues: February (Miami International Boat Showadvertisements. Issue), March (Haul Out Guide), April (Swimsuit/Summer Charter Issue), May (Bahamas Cruising Issue), June,Publisher will not be bound by any conditions, July, (Sportfishing & Center Consoles), October (Annap-printed or otherwise, appearing on order blanks or olis Boat Show Issue), November (Fort Lauderdale Boatcopy instructions when such condition conflict with Show Issue). Each shall close on the 5th, two monthspublisher’s policies. preceding, except by arrangement with publisher. Southern Boating Publications 330 North Andrews Ave, Second Floor, Ft. Lauderdale, FL 33301 Ph: 954-522-5515 • Fax: 954-522-2260 • southernboating.com
  10. 10. Southern Boating MagazineOnline OpportunitiesIn addition to the printed magazine, Southern Boating also has an impressive Web site that you canjoin. Call us to discuss the many online opportunities that we can offer to you and your customers.The site has a host of useful features, including: • The 2009 Editorial Calendar, with a list of the features that will appear in the coming year.• Back Issues of Southern Boating. Readers can view recent issues of the magazine. All pages of eachissue archived are available, including all ad pages. A database index of past articles is also available. • “Useful Links.” Readers can access a host of useful links, from weather forecasting Web sites to allof the advertisers from the current issue. Each month, the ad index from the current issue is updated,giving the reader easy and immediate access to your Web site. A link to the Marine Business Journal Web site. Southern Boating readers can access the Web site of ourmarine industry publication. Web Rates & Specifications120 x 240 points (max 15kbs) $200 per month125 x 125 points (max 10kbs) $120 per monthFiles must be provided in JPEG or GIF format only (no animation or color changes). Submission mustinclude URL information.Banner Ads with print support receive a 50% discount from monthly rate.Streaming video requirements available on request.Call 954-522-5515 for rates & Web site advertising opportunities. www.southernboating.com From Cruising to Racing, find everything you need at southernboating.com Southern Boating Publications 330 North Andrews Ave, Second Floor, Ft. Lauderdale, FL 33301 Ph: 954-522-5515 • Fax: 954-522-2260 • southernboating.com
  11. 11. Southern Boating Magazine2009 Advertising RatesFour-Color: Process color onlySchedule...................................................... 1x........................ 3x........................6x...................... 12x .Full Page.............................................$10,365.................$9,560................ $8,870.................$8,165 .2/3 Page Vertical.....................................9,395...................8,260.................. 7,735...................7,165 .1/2 Page Island.......................................8,470...................7,480.................. 6,005...................6,450 .1/2 Page Horizontal. ...............................7,735...................6,765.................. 6,350...................5,865 . .1/2 Page Vertical.....................................7,735...................6,765.................. 6,350...................5,865 .1/3 Page Square.....................................6,660...................5,755.................. 5,400...................5,130 .1/3 Page Vertical.....................................6,660...................5,755.................. 5,400...................5,130 .1/4 Page Vertical.....................................5,655...................5,190.................. 4,805...................4,085 .Black & White: Process color onlySchedule...................................................... 1x........................ 3x........................6x...................... 12x .Full Page...............................................$7,620.................$6,470................ $5,850.................$5,220 .2/3 Page Vertical.....................................6,595...................5,815.................. 4,980...................4,430 .1/2 Page Island.......................................5,535...................4,610.................. 3,970...................3,695 .1/2 Page Horizontal. ...............................4,715...................4,185.................. 3,580...................3,350 . .1/2 Page Vertical.....................................4,715...................4,185.................. 3,580...................3,350 .1/3 Page Square.....................................3,530...................2,985.................. 2,730...................2,485 .1/3 Page Vertical.....................................3,530...................2,985.................. 2,730...................2,485 .1/4 Page Vertical.....................................3,135...................2,775.................. 2,445...................2,110 .1/8 Page Horizontal. ...............................1,860...................1,570.................. 1,395...................1,265 . .Five-Color: Pantone matches, metallic, etc: Rates upon request.CoversSchedule...................................................... 1x........................ 3x........................6x...................... 12x .Cover 2...............................................$11,770.............. $10,375.............. $10,060.................$8,945 .Cover 3.................................................10,715 ................10,015.................. 9,430...................8,745 .Cover 4.................................................13,325 ................11,100................ 10,650...................9,520 .Web Rates:120 x 240 points (max 15kbs) $200 per month125 x 125 points (max 10kbs) $120 per monthCLASSIFIED ADVERTISING RatesAll ads are $90 per column inch (minimum 2 inches). A typical column inch will accommodate 30 words insmall type. Photo’s and color may be added for an additional charge of $25 .Fixed Format–ask us about discounted quarter page fixed format rates Southern Boating Publications 330 North Andrews Ave, Second Floor, Ft. Lauderdale, FL 33301 Ph: 954-522-5515 • Fax: 954-522-2260 • southernboating.com
  12. 12. Southern Boating MagazineBut wait, there’s more!Along with frequency discounts, and Web advertising packages, Southern Boating also offers thefollowing special advertising opportunities:Premium positions i.e. (covers, editorial, departments)Inserts (any type)Magnastrip catalogue insertionsCustom poly-bagging with address card positionAdvertorial sections with archived Web accessEditorial reprints with custom coversEvent sponsorship packagesVideoComplimentary subscriptions to customersSponsorship opportunities / Media partnershipDepartment / Feature sponsorship opportunitiesFull year Web access for postings of all advertorialsCall your advertising representative today to learn how Southern BoatingMagazine can customize ways for your brand and your marketing mes-sages to impact our growing audience of consumers. Southern Boating Publications 330 North Andrews Ave, Second Floor, Ft. Lauderdale, FL 33301 Ph: 954-522-5515 • Fax: 954-522-2260 • southernboating.com

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