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Sponsored byCredit Card Processing:
How to Save Money
& Improve Sales
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Managing Partner at
Platinum Payment
Systems
Meet Ryan Ellefsen
 Choosing a merchant processor
 Gateways and why they matter
 Breakdown on pricing models
 PayPal/Square vs. merchant accounts
Overview
Accepting cards can
boost your credibility
and encourage
impulse purchases
Why Take Credit Cards?
Relationship and
trust are more
important than rates
Choosing a Merchant Processor
The Three-legged Stool
 Technology
 Rates
 Relationship
What to Look For
What is a gateway?
Gateways
A fee charged by the
bank to cover the
cost of handling
credit or debit card
transactions
Interchange
Discount Rate Model
Cost Plus Model
PayPal vs. Merchant Account
You need to choose
a pricing model that
fits your business
Reading Your Statement
 Continuity billing-AVS/CVV
 PCI compliance
 Monthly discount vs. daily
 Descriptor – Prestige Worldwide
 Don’t use a local bank
 Regular audits
Use the “Ask a Question”
tab to submit a question
Ask a QuestionQ&A Session
Click on the “Attachments” tab to get more
information and learn about our upcoming
and on-demand webinars
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Sponsored by
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success. We’re inspired by your determination and energy.
And we understand that every company is unique.
We strive to provide the marketing tools and educational
resources you need to stand out, connect with your customers
and your peers, and grow your business.
Send us a note and let us know what you’d like to learn from
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Credit Card Processing: How to Save Money & Improve Sales

  • 1. Sponsored byCredit Card Processing: How to Save Money & Improve Sales
  • 2. @ivylmb @Manta AttachmentsAsk a Question For technical questions, email webinarhelp@manta.com How It Works ASK A QUESTION ATTACHMENTS RATE THIS #mantatrends
  • 3. Managing Partner at Platinum Payment Systems Meet Ryan Ellefsen
  • 4.  Choosing a merchant processor  Gateways and why they matter  Breakdown on pricing models  PayPal/Square vs. merchant accounts Overview
  • 5. Accepting cards can boost your credibility and encourage impulse purchases Why Take Credit Cards?
  • 6. Relationship and trust are more important than rates Choosing a Merchant Processor
  • 7. The Three-legged Stool  Technology  Rates  Relationship What to Look For
  • 8. What is a gateway? Gateways
  • 9. A fee charged by the bank to cover the cost of handling credit or debit card transactions Interchange
  • 12. PayPal vs. Merchant Account You need to choose a pricing model that fits your business
  • 13. Reading Your Statement  Continuity billing-AVS/CVV  PCI compliance  Monthly discount vs. daily  Descriptor – Prestige Worldwide  Don’t use a local bank  Regular audits
  • 14. Use the “Ask a Question” tab to submit a question Ask a QuestionQ&A Session
  • 15. Click on the “Attachments” tab to get more information and learn about our upcoming and on-demand webinars Ask a Question Sponsored by Learn More
  • 16. Manta believes in empowering small businesses to achieve success. We’re inspired by your determination and energy. And we understand that every company is unique. We strive to provide the marketing tools and educational resources you need to stand out, connect with your customers and your peers, and grow your business. Send us a note and let us know what you’d like to learn from upcoming webinars like this one—events@manta.com

Editor's Notes

  1. IL Hello everyone and welcome to the Manta Trends webcast. My name is Ivy Lamb, and I’ll be your host for today’s event, “Local Search: The New Ways Customers Find Your Business.” We’re happy to have you with us today, and we hope you’ll tweet about today’s event using hashtag mantatrends. Click to next slide
  2. IL Before we dive in, I want to cover some important housekeeping items about the event. Let’s first talk about your screen. During the webinar, you should see a slide area, which will allow you to view the webinar. On top of the slide area are three tabs, Ask a Question, Attachments, and Rate This. Click on the Ask a Question tab to ask a question any time during the webcast. We’ll do our best to respond during Q&A at the end of the event.     If you’re having technical difficulties, please email webinarhelp@manta.com. My colleague Graham is answering your technical questions, so just send him a note. Click to next slide
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  5. http://www.istockphoto.com/photo/credit-cards-on-dollars-gm504705052-83295111?st=6088fa1 Wants to emphasize marketing history (we’re not bankers) Important webinar for people who accept credit cards currently, and those who don’t   Common question Which is better? Cost plus or discount rate? How do I know which one I’m on?   Link to audit – free – on last slide Click to next slide
  6. http://www.istockphoto.com/photo/people-shaking-hands-gm515596052-88568493 Click to next slide
  7. http://www.istockphoto.com/photo/woman-inserting-her-card-into-machine-to-pay-by-credit-gm467475904-60358684 Click to next slide
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  9. http://www.istockphoto.com/photo/businessman-holding-and-reviewing-financial-statements-gm174638632-9136364 Click to next slide
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  12. http://www.istockphoto.com/photo/another-happy-customer-gm478660259-36546824 Click to next slide
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  14. IL We’ll open it up now for a few questions from the audience. Q&A
  15. IL We’ll open it up now for a few questions from the audience. Q&A