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About Mark Macias
Mark Macias is a former Executive Producer with WNBC, Senior Producer with CBS and Investigative Producer with King World Productions. His career has taken him places few publicists and crisis communications consultants will ever see. He’s worked inside the legal departments of the television networks, NBC and CBS, and the nationally syndicated tabloid programs, American Journal and Inside Edition. He’s discussed with corporate counsel and news managers why stories should be killed, aired or altered. As a media insider, Macias knows tactics and strategies that can get nearly any story derailed from the spotlight. He also wrote the book, Beat the Press: Your Guide to Managing the Media, which teaches business owners how to proactively spin the message and manage negative news.
What you will learn from this crisis communications seminar.
Not every company has a corporate communications department. And, even if you do, the media is clever and will often consider calling the organization's human resources department to get a comment on a newsworthy event. As an HR professional or senior manager in your organization, do you know how to respond to a reporter’s tough questions? How would you handle reporters if they discovered a financial or personal scandal was brewing inside of your corporate halls? The call that shakes up your business is guaranteed to happen when you least expect it, and it can damage your reputation for eternity if not handled correctly. This crisis communications webinar will give you a practical, step-by-step guide that will help you understand how to handle the media from day one. You don’t get any second chances when the media calls. What you say is on the record, so make sure you’re prepared to answer the calls before the unexpected happens.
1) Interactive Challenge: What would you do in this crisis situation?
2) How to handle the initial reporter’s call.
3) Why perception matters and how it will help you influence the story.
4) Defensive Tactics to better position your negative story.
5) Offensive Tactics to put you on even footing with the media.
6) Interactive Challenge: What would you do in this crisis situation? Applying what you learned.
What previous students have said about Macias’ crisis communications course?