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Hacking LinkedIn - 18 tips

Is LinkedIn a mystery to you? Or you are quite familiar with its possibilities, but you feel like you need some additional tips to be more effective in achieving your goal? Or you want to improve your profile so that it is in line with your goal and target group?
We have prepared 18 tips on how to hack LinkedIn as a job seeker. Here’s a quick sneak peek at it and why it’s worth to watch the whole presentation:
- How to write a unique profile summary that nobody can copy as their own, a tagline that doesn’t say “I’m desperately looking for a job” and how to choose proper profile & background photos
- Why your activity should be selective, purposeful and why it’s not worth commenting on everything if you don’t want to be perceived as a spammer
- How to build a valuable network (incl. personalized invitations) and how it can help you achieve your goals by e.g. endorsing your skills or giving recommendations
- Why you should take care of every detail and make sure your profile is flawless. Tip: always assume your reader is a perfectionist!

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Hacking LinkedIn - 18 tips

  1. 1. Hacking LinkedIn asf 18 tips presented by &No-bert Yes-ica for job seekers
  2. 2. Tag / Head line Tag / Head line @CareerAngels.eu @Career_Angels_Team@Career Angels LI mistake #31 I am looking for new opportunities I am open to new challenges As your job search does not define you, use your profession or role When searching for candidates, a headhunter will use, e.g. Marketing Director / IT Manager etc. If your tagline says “open to work”, “unemployed” or “looking for a new job”, you are not necessarily a more attractive candidate – you might achieve the opposite. Mention your (future) role or profession. www.CareerAngels.eu
  3. 3. A photo says more than a thousand words @CareerAngels.eu @Career_Angels_Team@Career Angels LinkedIn mistake #32 A photo says more than a thousand words When someone visits your profile, the first thing they see is your photo. Who will they see? Remember: first impressions are lasting! Make sure the photo is of good quality, inviting and professional. To quote LinkedIn, “having a photo can lead to up to 9x more connection requests.” www.CareerAngels.euwww.CareerAngels.eu
  4. 4. Personalized link https://pl.linkedin.com/in/sandrabichl/012394/mink/0234 (by default) www.linkedin.com/in/sandrabichl [Note: can be added to your email signature or CV] @CareerAngels.eu @Career_Angels_Team@Career Angels LinkedIn mistake #33 Personalizing the link to you LinkedIn profile shows that you are familiar with the tool, that you care about your personal brand and that you are probably at least a bit marketing or technology aware or both. And a nicely looking link can be easily added to your email signature or CV. Personalized link www.CareerAngels.eu
  5. 5. Typos or typoes? Do a spell check on your profile and have somebody proofread it. @CareerAngels.eu @Career_Angels_Team@Career Angels LinkedIn mistake #34 Typos Bad spelling Incorrect company names Your LinkedIn profile is your business card – just like your CV. Always assume your reader is a perfectionist. You can be a great fit for a role, but they might reject you because of the details. Make sure your LinkedIn profile is free of any mistakes. Plus: the algorithm doesn’t understand typos. Typos or typoes? www.CareerAngels.eu
  6. 6. To summarize or not to summarize? no summary generic summary You've given your positioning and branding some thought and have a well-written, unique and professional profile summary. @CareerAngels.eu @Career_Angels_Team@Career Angels LinkedIn mistake #35 When writing a profile summary, ask yourself: what is the goal of your LinkedIn profile? Do you want recruiters to see you as a potential candidate? Or find clients? Make sure it’s unique and well-written. If somebody can easily copy/paste it to use as their own – it’s not unique enough. Tip: use keywords. To summarize or not to summarize? www.CareerAngels.eu
  7. 7. Recommendations only a few... You've received and given 10 or more valuable & credible recommendations. @CareerAngels.eu @Career_Angels_Team@Career Angels LinkedIn mistake #36 If you decide to activate that feature of LinkedIn, do it right or not at all. Make sure to keep the balance between received and given recommendations. Tip: to increase the chances of receiving recommendations, prepare and pre-write them for your network. Recommendations www.CareerAngels.eu
  8. 8. LinkedIn is not Facebook Sharing personal updates as wedding, sick dog, a video of a concert and alike. Swearing. Keep it professional and work-related. @CareerAngels.eu @Career_Angels_Team@Career Angels LinkedIn mistake #37 LinkedIn is not Facebook. LinkedIn is not Facebook. LinkedIn is not Facebook. LinkedIn is not Facebook. LinkedIn is not Facebook. LinkedIn is not Facebook. LinkedIn is not Facebook. LinkedIn is not Facebook. LinkedIn is not Facebook. LinkedIn is not Facebook. LinkedIn is not Facebook. LinkedIn is not Facebook www.CareerAngels.eu
  9. 9. Connections 499 or less... 500+ @CareerAngels.eu @Career_Angels_Team@Career Angels LinkedIn mistake #38 The more connections you have, the more people can see you in their search results and consequently, more people can contact you – which works both ways! If you are a manager or executive with more than 10 years of experience, it’d be weird if you’d met less than 500 people in the course of your career. Connections www.CareerAngels.eu
  10. 10. Up to date or outdated? You haven't updated your profile in 2-3 years. Super bad: especially if you've changed companies. Review and update your LinkedIn profile whenever necessary. @CareerAngels.eu @Career_Angels_Team@Career Angels LinkedIn mistake #39 Your LinkedIn profile should be consistent with your CV, therefore always up to date! If you want to be considered as a potential candidate, a headhunter needs to know your most recent role and company. Leaving it outdated strongly decreases your chances of being contacted / finding a job. Up to date or outdated? www.CareerAngels.eu
  11. 11. Email address Only one. Either private or business. Multiple, so that the most important contacts can find you. @CareerAngels.eu @Career_Angels_Team@Career Angels LinkedIn mistake #40 Imagine that your LinkedIn profile has everything: a good photo, a well-written summary, zero mistakes. A recruiter sees you as a perfect match for their project, but… they can’t contact you, because you don’t have access to your former business email. To avoid that scenario, include min. 2 email addresses. Email Address www.CareerAngels.eu
  12. 12. LinkedIn for job search SPAM everyone everywhere (like an elephant in a china shop). Use the option "Career Interest" to communicate your preferences precisely. @CareerAngels.eu @Career_Angels_Team@Career Angels LinkedIn mistake #41 The alternative to looking desperate by saying “I’m looking for a job” in your tagline and posting about it regularly is to strategically switch on your job search availability to recruiters and to properly fill out the Career Interest or Job Seeker Preferences section in the settings of your profile. LinkedIn for job search www.CareerAngels.eu
  13. 13. Industry vs. Role Confusing role with industry. HR Manager in an automotive company = automotive NOT HR industry. Use the correct/closest industry (if multiple apply, choose the desired one). @CareerAngels.eu @Career_Angels_Team@Career Angels LinkedIn mistake #42 “Industry” is often one of the criteria a recruiter checks when searching for candidates. Be careful not to confuse it with your role = if you are an IT Director in a pharma company, your industry is pharma – not IT. If your goal is to change industries, select your target industry. It’s not visible on your profile. Industry vs. Role www.CareerAngels.eu
  14. 14. Invitations Send invites to everyone without any personalized message. Accept everyone without filter. Use LinkedIn strategically & in a personalized, professional manner. @CareerAngels.eu @Career_Angels_Team@Career Angels LinkedIn mistake #43 Growing your network is important. Don’t connect with random strangers. Before sending or accepting an invitation, check their profile out. If you are the one sending a contact request, personalize it! It’s always good to let them know why you want to connect. Otherwise, it might be seen as spam. Invitations www.CareerAngels.eu
  15. 15. Endorsed skills for candidates Don't have any or have irrelevant / incorrect skills. Review which skills are required by your ideal job ads. Add the most appropriate ones to your profile. Get them endorsed. @CareerAngels.eu @Career_Angels_Team@Career Angels LinkedIn mistake #44 Choose 10 (relevant) job ads that you like the most and make a list of the required top skills. Review the skills and add the ones you actually have to your profile. Ask your network to endorse them. This way you’ll make sure that your profile gets recommended “top candidate” when applying to fitting job ads. Endorsed skills for candidates www.CareerAngels.eu
  16. 16. Languages used in the profile A mixture of 2-3 languages. 1 language / profile. If it applies: have additional profiles in other languages. @CareerAngels.eu @Career_Angels_Team@Career Angels LinkedIn mistake #45 Your LinkedIn profile should be consistent and legible. It also applies to the language you use. The rule is: all sections of your profile should be written in one language – don’t mix several languages. If such a need occurs, you can create an additional version of your profile in a different language. Languages used in the profile www.CareerAngels.eu
  17. 17. Activity Like / Share / Comment on anything & everything Think about your personal brand. Be selective and purposeful. @CareerAngels.eu @Career_Angels_Team@Career Angels LinkedIn mistake #47 Your LinkedIn Activity should be selective, purposeful and in line with your LinkedIn profile goal. When liking / sharing / commenting something, have your target group in mind. Don’t react to anything and everything. Don’t be a spammer. Don’t be a troll. Remember: LinkedIn is not Facebook. Activity www.CareerAngels.eu
  18. 18. Background Photo Random. Too personal. Bad quality. In line with - your company's or - your own brand. Alternatively: keep it empty. @CareerAngels.eu @Career_Angels_Team@Career Angels LinkedIn mistake #48 When uploading your background photo, choose one in line with your company / your own brand and with the goal of your LinkedIn profile. Alternatively, leave it empty. This is preferred to having bad quality, random or too personal photos or stock photos. Our favourite: with watermarks. Background Photo www.CareerAngels.eu
  19. 19. Connections & Followers Have less followers than connections Be random about it. Be purposeful in how you build your network. Have at least 10-20% more followers than connections. @CareerAngels.eu @Career_Angels_Team@Career Angels LinkedIn mistake #49 The moment you have any kind of activity on LinkedIn (even a like), your connections automatically become your followers. If you have less followers than connections, it means that people don’t want to see your content. Recommended goal: have at least 10-20% more followers than connections. Connections & Followers www.CareerAngels.eu
  20. 20. Is LinkedIn still a mystery to you? Need to improve your profile so that it is in line with your goal and target group? If you are a manager or executive with min. 10 years of experience, get in touch with Career Angels to request a free LinkedIn Report. Send us an email with the link to your profile to Bichl.Sandra@CareerAngels.eu Subject: Yes-ica Yes-ica
  21. 21. More tips & free resources (hyperlinked) LinkedIn Company Page – daily tips & up to date advice Market Signals – regular updates on the European job market Hidden Job Market – group on LinkedIn with weekly job ad gems YouTube Channel – with recorded lectures & webinars Thank you for reading these 18 tips! We have more!

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