How Millennials are Changing Social Causes

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With more than 80 million Millennials in the United States, this generation is redefining how they get involved with organizations.

The way that Millennials are connecting, getting involved, and giving to organizations is requiring nonprofits to adopt new approaches in order to build relationships with this dynamic generation.

Join Care2 and Derrick Feldmann (co-author of the new book Cause for Change: The Why and How of Nonprofit Millennial Engagement) to discuss how Millennials are transforming philanthropy and engagement with social issues, pulling on new data from the Millennial Impact Project, a research initiative of more than 10,000 Millennials conducted by his agency Achieve with support from the Case Foundation.

In this webinar you'll learn:

-How Millennials connect with causes - using social media and different peer methods to engage as volunteers and donors
-How Millennials participate in various service programming from micro-volunteering to leadership programming
-Millennial giving habits and how to enhance solicitations for increased response.

Presented by:
-Derrick Feldmann of Achieve
-Eric Rardin of Care2

Published in: Education, Technology, Business
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How Millennials are Changing Social Causes

  1. 1. #C2WebinarHow Millennials Are Changing Social CausesMillennials andCausesWatch the full presentation here: http://hub.am/1bATG56
  2. 2. #C2WebinarCitizens use Care2 for:Starting or signing petitionsSpreading newsCommenting on blogsDonating $Joining nonprofitsNonprofits use Care2 for:Recruiting Donors & SupportersTraffic/Branding/AwarenessAdvocacyBuilding Facebook fan baseWatch the full presentation here: http://hub.am/1bATG56
  3. 3. #C2Webinarpresenters:Derrick Feldmann@derrickfeldmannthemillennialimpact.comcauseforchangebook.comEric Rardin@care2teamWatch the full presentation here: http://hub.am/1bATG56
  4. 4. #C2WebinarBeing PresentWithout BeingPresentWatch the full presentation here: http://hub.am/1bATG56
  5. 5. #C2WebinarAffinity DoesNot MeanInterestWatch the full presentation here: http://hub.am/1bATG56
  6. 6. #C2WebinarFeedback IsFaster ThanEver BeforeWatch the full presentation here: http://hub.am/1bATG56
  7. 7. #C2WebinarGiving IsHappeningWithoutInstitutionsWatch the full presentation here: http://hub.am/1bATG56
  8. 8. #C2WebinarWhyWatch the full presentation here: http://hub.am/1bATG56
  9. 9. #C2WebinarIt’s Not About YouOr Your InterestsWatch the full presentation here: http://hub.am/1bATG56
  10. 10. #C2WebinarIt’s About Them UsingYour Organization as aCONDUIT to AffectTheir Cause, TheirIssue, Their ValueWatch the full presentation here: http://hub.am/1bATG56
  11. 11. #C2WebinarMillennialActionsWatch the full presentation here: http://hub.am/1bATG56
  12. 12. #C2Webinar1. MicroMillennials participate at micro levelsbefore moving to highly involvedstates of cause action.Watch the full presentation here: http://hub.am/1bATG56
  13. 13. #C2WebinarLikeCommentPostCallEmailTextMeetSupportiveActivismOrganizingActivismWatch the full presentation here: http://hub.am/1bATG56
  14. 14. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56
  15. 15. #C2Webinar2.PeerSmallGroupMillennials participate withpeers/family in small groups.Watch the full presentation here: http://hub.am/1bATG56
  16. 16. #C2WebinarPaul Adams“Grouped”Watch the full presentation here: http://hub.am/1bATG56
  17. 17. #C2WebinarCreating Interest AmongPeers Through• Petition Signing• Content Approval – Likingand Comments• Sign Up to Hear MoreVia Email, Text, MessagesPeerOrganizingGroupOrganizingLead Organizing Effortsand Outreach• Young ProfessionalGroups• Junior Boards• Advisory Boards• CommitteesSmall GroupVolunteeringFundraisingWatch the full presentation here: http://hub.am/1bATG56
  18. 18. #C2Webinar3. Action =TransparentSolutionsMillennials act when organizations aretransparent agents of tangible solutions.Watch the full presentation here: http://hub.am/1bATG56
  19. 19. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56
  20. 20. #C2WebinarUSABILITYWatch the full presentation here: http://hub.am/1bATG56
  21. 21. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56
  22. 22. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56
  23. 23. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56
  24. 24. #C2Webinar1. ToolsThe tools Millennials use shouldnot be confused for the strategy toengage them.Watch the full presentation here: http://hub.am/1bATG56
  25. 25. #C2WebinarCommon MillennialCommunicationEfforts“We want Millennials involved –please like us.”Watch the full presentation here: http://hub.am/1bATG56
  26. 26. #C2WebinarDo You Like Me?(Check One)Yes No MaybeWatch the full presentation here: http://hub.am/1bATG56
  27. 27. #C2Webinar2. RecipientMessage to become a recipient.Watch the full presentation here: http://hub.am/1bATG56
  28. 28. #C2Webinar“What Inspires Me In The Moment”42%Watch the full presentation here: http://hub.am/1bATG56
  29. 29. #C2Webinar3. Followersvs. LeaderNot every Millennial is a influencer– but they have friends andfollowers.Watch the full presentation here: http://hub.am/1bATG56
  30. 30. #C2WebinarConnect to 2 Typesof MillennialsFollowers | LeadWatch the full presentation here: http://hub.am/1bATG56
  31. 31. #C2WebinarWhy?Because Millennialsconnect to actionsand their friends’actions.Watch the full presentation here: http://hub.am/1bATG56
  32. 32. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56
  33. 33. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56
  34. 34. #C2Webinar1. MicroServiceCreate small, actionablechallenges/ service opportunitiesfor Millennials.Watch the full presentation here: http://hub.am/1bATG56
  35. 35. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56
  36. 36. #C2Webinar2. PeerSmall GroupCreate small (up to 5), peer groupopportunities for one time,meaningful service.Watch the full presentation here: http://hub.am/1bATG56
  37. 37. #C2Webinar3. FormalGroups/RolesCreate group and event basedopportunities for social, leadership,and educational purposes.Watch the full presentation here: http://hub.am/1bATG56
  38. 38. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56
  39. 39. #C2Webinar1. MicroGiversCreate small, actionableopportunities for Millennials tosupport.Watch the full presentation here: http://hub.am/1bATG56
  40. 40. #C2Webinar2. BeTangibleCreate tangibility and don’t beafraid to create campaigns that areloss leaders.Watch the full presentation here: http://hub.am/1bATG56
  41. 41. #C2WebinarEmailWatch the full presentation here: http://hub.am/1bATG56
  42. 42. #C2Webinar3. PeerInfluenceMillennials will respond to peersregardless of how creative yourrequest.Watch the full presentation here: http://hub.am/1bATG56
  43. 43. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56
  44. 44. #C2Webinar64%Raise Money For EventEventStyle FundraisingWatch the full presentation here: http://hub.am/1bATG56
  45. 45. #C2Webinar Watch the full presentation here: http://hub.am/1bATG56
  46. 46. #C2WebinarMillennial micro action,inspired by others, forthe tangible benefit ofsomeone else.Derrick Feldmann@derrickfeldmann | dfeldmann@achieveguidance.comAchieveguidance.com | TheMillennialImpact.comCauseforChangebook.comWatch the full presentation here: http://hub.am/1bATG56
  47. 47. #C2Webinarthank you! questions? contact us!Derrick Feldmanndfeldmann@achieveguidance.com@derrickfeldmannEric Rardinericr@care2team.com@care2teamWatch the full presentation here: http://hub.am/1bATG56

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