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Most online fundraising begins and ends with email. The vast majority of donations made online are in response to an email from the charity asking for a donation.
But many charities are skipping simple steps that can seriously boost response to email fundraising appeals!
Are you pre-populating donation forms, or making your prospects and donors re-enter their address every time they donate? Does the branding on your landing page match the branding in your email? Or do you use a generic landing page for all donation appeals? (Don’t worry, we’re here to help!)
Join Engaging Network’s Ghazal Vaghedi, Humane Society International’s Elise Ledsinger, and Care2’s own Eric Rardin for a deep dive into tactics that you can use today to quickly improve results from your email fundraising appeals.
-Ghazal Vaghedi (Head of Market Development - North America, Engaging Networks)
-Elise Ledsinger (Manager of Online Fundraising, Humane Society International)
-Eric Rardin (Senior Director of Nonprofit Services, Care2)