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Marketing Medical Practices | 2015 Insights - Hosted by Google

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Explore how patients can find your practice more easily online & how to differentiate from the competition. Learn about Medical SEO and why it's important for your practice & what keywords drive the most patient referrals for your medical niche. Get social media best practices for doctors, including the do's and don'ts; how to best leverage Facebook, Twitter, Google+, Pinterest & LinkedIn. Also, discover strategies to protect your online reputation with Reputation Management for Doctors.

Download our 2015 Medical Marketing Toolkit here: http://bit.ly/Medical-Marketing-Toolkit

Published in: Marketing
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Marketing Medical Practices | 2015 Insights - Hosted by Google

  1. 1. Todd Rowe Managing Director, Global Channel Sales, Google Fred Vallaeys AdWords Evangelist, Cofounder of Optmyzr Greg Zola Digital Strategist, Founder of CarbonFoot Medical Leveraging Technology to Thrive Advertise Your Business Online Online Referral Opportunities for Medical Practices MEDICAL PRACTICES MARKETING New Insights For 2015
  2. 2. FOR MEDICAL PRACTICES REFERRAL ONLINE OPPORTUNITIES
  3. 3. And Why It’s Important For Your Practice MEDICAL SEO? WHAT IS
  4. 4. More Than Metadata and Keywords
  5. 5. SEO has expanded. •Recurring Fresh Content for Your Site/Blog •PR / Inbound Quality (not quantity) Links •Online Reviews •Mobile-Friendly & Responsive Website with Fast Page Load Speed
 The definition of
  6. 6. Targeting Your Medical Niche PATIENT REFERRALS KEYWORDS TO DRIVE THE MOST
  7. 7. Beyond Visits
  8. 8. Channels & Assisted Conversions
  9. 9. Analytics KPI’s: •Key Page Views •Consult Thank You Page •Info Request Thank You Page
 Advanced Google
  10. 10. Do’s & Don’ts For Doctors BEST PRACTICES SOCIAL MEDIA
  11. 11. Social Networking: Quality Over Quantity
  12. 12. Never Fake Your Reviews
  13. 13. Facebook, Twitter, Google+, LinkedIn, & Pinterest SOCIAL MEDIA LEVERAGING
  14. 14. Make It Personal
  15. 15. Don’t Neglect The Top Of The Funnel Blog Social Media Keywords Pages Calls-to-Action Landing Pages Forms Contacts Email Workflows Lead Scoring CRM Integrations Social Media Smart-Calls-to-Action Email Workflows Attract Convert Close Delight Strangers Visitors Potential Patients Consults Promoters
  16. 16. Multi-Media: Photo & Video
  17. 17. frequency. What is of value to share? Be aware of different styles/ frequency/content per social channel. Share at the right
  18. 18. Review Sites For Doctors REPUTATION MANAGING YOUR
  19. 19. key sites for your specialty. •RateMDs •UCompareHealthcare •Vitals •Google+ •Yelp Monitor the
  20. 20. Take Action On Negative Reviews •Hide negatives •Suppress negatives with positives •Respond to negatives professionally
  21. 21. Share your reviews. •The Good: share with the practice internally •The Bad: share with the practitioner •The Ugly: for recurring bad reviews, compile and present to the responsible physician or management team
  22. 22. • Social media action plan • Inbound marketing campaign checklist • Complimentary reputation management report Medical Marketing
 Toolkit! DOWNLOAD " Or go to bit.ly/Medical-Marketing-Toolkit

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