From the four examples of faculty using social media this morning, we can see that social media and networking is a powerful tool for higher education and faculty members. First, let’s clarify what social media is and what it isn’t.Social media is a conversation that takes place online through a specific platform or channel. It’s not controlled public relations, it’s not completely organized, and the conversation doesn’t always stay on message. Social media in itself isn’t a strategy or a tactic, it’s a channel. However, it is a good idea to set a strategy for how you use these social media tools.
Here are some examples of what social media encompasses.
http://techcrunch.com/2011/08/16/study-social-network-users-grow-more-privacy-savvy-54-percent-feel-addicted/Data Watch a quick video on the social media revolution
-Enhance professional reputation– comment on items in the news, research findings-Expand research and scholarly contacts – make connections, build communities through hashtags and live chats-Interact with students in new ways- Paul Jones using social media only to communicate. Implications for students is he’s available wherever they are. -Keep abreast of real-time conversations- things happen on Twitter first. Osama Bin Laden’s death was first announced via social networks. -Be a public intellectual – promote your thoughts and insight with these tools.
-Blogs = Easy way to publish and share contentDuke WordPresssites.duke.edu-How do you set one up?
RSS feeds Create content as posts, share that URL in other social mediaAdd social media back to WP (sidebars, etc)
Remember: Publishing and sharing matters more than aesthetics here. (link to writing for the web) – people don’t ‘visit’ websites anymore. They get to the content via links in social media.http://www.facebook.com/press/info.php?statisticshttp://www.jeffbullas.com/2011/09/21/11-new-twitter-facts-figures-and-growth-statistics-plus-infographic/
Before you share your content, think about protecting it with a Creative Commons licensehttp://creativecommons.org/licenses/by-nc/3.0/Also – be aware that you can shorten lengthy URLs (especially from WP and other websites) to make them easier to email, send, share, and especially Tweet.
Twitter.comWhat is it? Anatomy of a tweetRT= ReTweet. There are a few ways to do this: RT, add ‘via’ or use the built-in retweet function@dukeofficehours – addressing the twitter user dukeofficehours#dukelive – this is a hashtag – this will show up in a search or list using the same tags (also #highered)bit.ly – short URLs
Twitter.comWhat is it? Anatomy of a twitter pageTweets = # of messages we’ve sentFollowing = other Twitter users we follow. Their tweets show up in our timelineFollowers = # of other Twitter users who see what we tweet in their timeline when we tweet itListed = # of ‘lists’ we’ve been added to. Users create lists to keep groups of Twitter accounts together…which creates multiple timelines you can use to follow different topics.
Decide: do you want a public, searchable account or a private one.
Even Facebook is on Twitterhttp://twitter.com/#!/facebook
FacebookProfile vs. pagesBasicfacebook:1- you need an account to really use it2-The ‘wall’ shows the stream (like Twitter) of people you’ve ‘friended’ etc3- share other things: info, photos, etcAnatomy of facebook
http://www.facebook.com/help/likeLike button:On a page: liking something makes a connection to that page/company/whatever. They will show up in your stream/wall.Liking a comment or post from a person just shares that with others.
PrivacyEver –evolving privacy settingsYou also have to decide on private/public/friends settings in your profile. What info gets shared, and what doesn’t.
Even Twitter is on Faceookhttp://www.facebook.com/apps/application.php?id=2231777543
Other ways to share:Video – YouTubePhotos – FlickrPlacing media in either of these sources can expand the # of people who will see it.
More to watch out for:LinkedIN – people thought it was done, but it gained funding and is now something worth watching. At least maintain a presence and link to your more active social accounts here.Quora – social question and answer tool…Google + - just started offering pages. Circles idea – managing privacy, etc. Not a Facebook killer, yet.
Social Media Training at Duke
Social Media Workshop Duke University Social Media Training 2.16.12
What is social media?Social media is a conversation online Who’s talking?Social media is NOT Controlled Organized “On message” A strategy or a tactic – it’s simply a channel
Social Media is Powered by…Social networksNews and bookmarkingBlogs and microbloggingVideo and photo sharingMessage boards and forumsWikisVirtual realitySocial gamingRelated: RSS, iTunes, and podcasts
Social networks and blogs:Top online destinations4 in 5 active Internet usersvisit social networks andblogsInternet users over the ageof 55 are driving the growthof social networking throughthe Mobile InternetAmericans spend more timeon Facebook than they doany other U.S. website53% of active adult socialnetworkers follow a brand,while 32% follow a celebritySourse: Nielsenhttp://youtu.be/3SuNx0UrnEo
Personal vs. ProfessionalTwo options:• Separate profiles/accounts• Use privacy settingsBest practices• Use privacy settings, but don’t trust them• Have good values and good sense• Create an online persona and be realRemember: What happens on social media, stays onsocial media
Get Started: TwitterTwitter glossaryTwitter Term MeaningTweet A post or update, under 140 charactersRT Re-tweet. This means the tweet is sharing something that someone else already posted.@ This @ symbol is used in front of a username to direct that user’s attention to your tweet.# or Hashtag Hashtags are a standard way to follow a discussion about a trend, event or topic. This allows for searchability.Twitter Trending Keywords and hashtags that are mentioned on Twitter become trends – can be based on geography.http://twitter.com/#!/search?q=%23socialduke
Get Started: Twitterhttps://twitter.com/dukecit
Get Started: Twitter• Some additional tips: – Public or private? – One account or more? – Use mobile devices – Follow others to get followers