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Social Media Training at Duke

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Social Media Training at Duke

  1. 1. Social Media Workshop Duke University Social Media Training 2.16.12
  2. 2. What is social media? Social media is a conversation online Who’s talking? Social media is NOT Controlled Organized “On message” A strategy or a tactic – it’s simply a channel
  3. 3. Social Media is Powered by… Social networks News and bookmarking Blogs and microblogging Video and photo sharing Message boards and forums Wikis Virtual reality Social gaming Related: RSS, iTunes, and podcasts
  4. 4. Social networks and blogs: Top online destinations 4 in 5 active Internet users visit social networks and blogs Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet Americans spend more time on Facebook than they do any other U.S. website 53% of active adult social networkers follow a brand, while 32% follow a celebrity Sourse: Nielsen http://youtu.be/3SuNx0UrnEo
  5. 5. Personal vs. Professional Two options: • Separate profiles/accounts • Use privacy settings Best practices • Use privacy settings, but don’t trust them • Have good values and good sense • Create an online persona and be real Remember: What happens on social media, stays on social media
  6. 6. Get Started: Blogs http://sites.duke.edu/
  7. 7. Get Started: Blogs • Create content as posts or pages in WordPress • Share the URL in other social media • Let others know about your social media links
  8. 8. Get Started: Blogs People don’t ‘visit’ websites anymore. Share your content where the people are… Twitter = 200 million users Facebook = > 800 million users
  9. 9. Get Started: Sharing content • Creative Commons – http://creativecommons.org/ • Short URLs – http://tinyurl.com – http://goo.gl – http://bit.ly/
  10. 10. Get Started: Twitter
  11. 11. Get Started: Twitter Twitter glossary Twitter Term Meaning Tweet A post or update, under 140 characters RT Re-tweet. This means the tweet is sharing something that someone else already posted. @ This @ symbol is used in front of a username to direct that user’s attention to your tweet. # or Hashtag Hashtags are a standard way to follow a discussion about a trend, event or topic. This allows for searchability. Twitter Trending Keywords and hashtags that are mentioned on Twitter become trends – can be based on geography. http://twitter.com/#!/search?q=%23socialduke
  12. 12. Get Started: Twitter https://twitter.com/dukecit
  13. 13. Get Started: Twitter • Some additional tips: – Public or private? – One account or more? – Use mobile devices – Follow others to get followers
  14. 14. Get Started: Twitter
  15. 15. Get Started: Facebook http://www.facebook.com/DukeUniv
  16. 16. Get Started: Facebook What is the deal with this button?
  17. 17. Get Started: Facebook http://www.facebook.com/help/privacy
  18. 18. Get Started:Facebook
  19. 19. Get Started: YouTube and Flickr • YouTube is social sharing for videos • Flickr is social sharing for photos
  20. 20. Get Started: What else?
  21. 21. Questions/Resources • Lynda.com • socialmedia@duke.edu • http://socialmedia.duke.edu/ Contact Cara Rousseau 919.491.5018 Cara.rousseau@duke.edu @CaraRousseau

Editor's Notes

  • From the four examples of faculty using social media this morning, we can see that social media and networking is a powerful tool for higher education and faculty members. First, let’s clarify what social media is and what it isn’t.Social media is a conversation that takes place online through a specific platform or channel. It’s not controlled public relations, it’s not completely organized, and the conversation doesn’t always stay on message. Social media in itself isn’t a strategy or a tactic, it’s a channel. However, it is a good idea to set a strategy for how you use these social media tools.
  • Here are some examples of what social media encompasses.
  • http://techcrunch.com/2011/08/16/study-social-network-users-grow-more-privacy-savvy-54-percent-feel-addicted/Data Watch a quick video on the social media revolution
  • -Enhance professional reputation– comment on items in the news, research findings-Expand research and scholarly contacts – make connections, build communities through hashtags and live chats-Interact with students in new ways- Paul Jones using social media only to communicate. Implications for students is he’s available wherever they are. -Keep abreast of real-time conversations- things happen on Twitter first. Osama Bin Laden’s death was first announced via social networks. -Be a public intellectual – promote your thoughts and insight with these tools.
  • -Blogs = Easy way to publish and share contentDuke WordPresssites.duke.edu-How do you set one up?
  • RSS feeds Create content as posts, share that URL in other social mediaAdd social media back to WP (sidebars, etc)
  • Remember: Publishing and sharing matters more than aesthetics here. (link to writing for the web) – people don’t ‘visit’ websites anymore. They get to the content via links in social media.http://www.facebook.com/press/info.php?statisticshttp://www.jeffbullas.com/2011/09/21/11-new-twitter-facts-figures-and-growth-statistics-plus-infographic/
  • Before you share your content, think about protecting it with a Creative Commons licensehttp://creativecommons.org/licenses/by-nc/3.0/Also – be aware that you can shorten lengthy URLs (especially from WP and other websites) to make them easier to email, send, share, and especially Tweet.
  • Twitter.comWhat is it? Anatomy of a tweetRT= ReTweet. There are a few ways to do this: RT, add ‘via’ or use the built-in retweet function@dukeofficehours – addressing the twitter user dukeofficehours#dukelive – this is a hashtag – this will show up in a search or list using the same tags (also #highered)bit.ly – short URLs
  • Twitter.comWhat is it? Anatomy of a twitter pageTweets = # of messages we’ve sentFollowing = other Twitter users we follow. Their tweets show up in our timelineFollowers = # of other Twitter users who see what we tweet in their timeline when we tweet itListed = # of ‘lists’ we’ve been added to. Users create lists to keep groups of Twitter accounts together…which creates multiple timelines you can use to follow different topics.
  • Decide: do you want a public, searchable account or a private one.
  • Even Facebook is on Twitterhttp://twitter.com/#!/facebook
  • FacebookProfile vs. pagesBasicfacebook:1- you need an account to really use it2-The ‘wall’ shows the stream (like Twitter) of people you’ve ‘friended’ etc3- share other things: info, photos, etcAnatomy of facebook
  • http://www.facebook.com/help/likeLike button:On a page: liking something makes a connection to that page/company/whatever. They will show up in your stream/wall.Liking a comment or post from a person just shares that with others.
  • PrivacyEver –evolving privacy settingsYou also have to decide on private/public/friends settings in your profile. What info gets shared, and what doesn’t.
  • Even Twitter is on Faceookhttp://www.facebook.com/apps/application.php?id=2231777543
  • Other ways to share:Video – YouTubePhotos – FlickrPlacing media in either of these sources can expand the # of people who will see it.
  • More to watch out for:LinkedIN – people thought it was done, but it gained funding and is now something worth watching. At least maintain a presence and link to your more active social accounts here.Quora – social question and answer tool…Google + - just started offering pages. Circles idea – managing privacy, etc. Not a Facebook killer, yet.

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