Social Media Workshop  Duke University Social Media Training                2.16.12
What is social media?Social media is a conversation online  Who’s talking?Social media is NOT  Controlled  Organized  “On ...
Social Media is Powered by…Social networksNews and bookmarkingBlogs and microbloggingVideo and photo sharingMessage boards...
Social networks and blogs:Top online destinations4 in 5 active Internet usersvisit social networks andblogsInternet users ...
Personal vs. ProfessionalTwo options:• Separate profiles/accounts• Use privacy settingsBest practices• Use privacy setting...
Get Started: Blogshttp://sites.duke.edu/
Get Started: Blogs• Create content as posts or pages in WordPress• Share the URL in other social media• Let others know ab...
Get Started: BlogsPeople don’t ‘visit’ websites anymore.Share your content where the peopleare…Twitter = 200 million users...
Get Started: Sharing content• Creative Commons  – http://creativecommons.org/• Short URLs  – http://tinyurl.com  – http://...
Get Started: Twitter
Get Started: TwitterTwitter glossaryTwitter Term        MeaningTweet               A post or update, under 140 charactersR...
Get Started: Twitterhttps://twitter.com/dukecit
Get Started: Twitter• Some additional tips:  – Public or private?  – One account or more?  – Use mobile devices  – Follow ...
Get Started: Twitter
Get Started: Facebook http://www.facebook.com/DukeUniv
Get Started: FacebookWhat is the deal with this button?
Get Started: Facebook http://www.facebook.com/help/privacy
Get Started:Facebook
Get Started: YouTube and Flickr• YouTube is social sharing for videos• Flickr is social sharing for photos
Get Started: What else?
Questions/Resources• Lynda.com• socialmedia@duke.edu• http://socialmedia.duke.edu/ContactCara Rousseau919.491.5018Cara.rou...
Upcoming SlideShare
Loading in …5
×

Social Media Training at Duke

818 views

Published on

A presentation for CIT/OIT Duke Trainers on February 18, 2012.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
818
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • From the four examples of faculty using social media this morning, we can see that social media and networking is a powerful tool for higher education and faculty members. First, let’s clarify what social media is and what it isn’t.Social media is a conversation that takes place online through a specific platform or channel. It’s not controlled public relations, it’s not completely organized, and the conversation doesn’t always stay on message. Social media in itself isn’t a strategy or a tactic, it’s a channel. However, it is a good idea to set a strategy for how you use these social media tools.
  • Here are some examples of what social media encompasses.
  • http://techcrunch.com/2011/08/16/study-social-network-users-grow-more-privacy-savvy-54-percent-feel-addicted/Data Watch a quick video on the social media revolution
  • -Enhance professional reputation– comment on items in the news, research findings-Expand research and scholarly contacts – make connections, build communities through hashtags and live chats-Interact with students in new ways- Paul Jones using social media only to communicate. Implications for students is he’s available wherever they are. -Keep abreast of real-time conversations- things happen on Twitter first. Osama Bin Laden’s death was first announced via social networks. -Be a public intellectual – promote your thoughts and insight with these tools.
  • -Blogs = Easy way to publish and share contentDuke WordPresssites.duke.edu-How do you set one up?
  • RSS feeds Create content as posts, share that URL in other social mediaAdd social media back to WP (sidebars, etc)
  • Remember: Publishing and sharing matters more than aesthetics here. (link to writing for the web) – people don’t ‘visit’ websites anymore. They get to the content via links in social media.http://www.facebook.com/press/info.php?statisticshttp://www.jeffbullas.com/2011/09/21/11-new-twitter-facts-figures-and-growth-statistics-plus-infographic/
  • Before you share your content, think about protecting it with a Creative Commons licensehttp://creativecommons.org/licenses/by-nc/3.0/Also – be aware that you can shorten lengthy URLs (especially from WP and other websites) to make them easier to email, send, share, and especially Tweet.
  • Twitter.comWhat is it? Anatomy of a tweetRT= ReTweet. There are a few ways to do this: RT, add ‘via’ or use the built-in retweet function@dukeofficehours – addressing the twitter user dukeofficehours#dukelive – this is a hashtag – this will show up in a search or list using the same tags (also #highered)bit.ly – short URLs
  • Twitter.comWhat is it? Anatomy of a twitter pageTweets = # of messages we’ve sentFollowing = other Twitter users we follow. Their tweets show up in our timelineFollowers = # of other Twitter users who see what we tweet in their timeline when we tweet itListed = # of ‘lists’ we’ve been added to. Users create lists to keep groups of Twitter accounts together…which creates multiple timelines you can use to follow different topics.
  • Decide: do you want a public, searchable account or a private one.
  • Even Facebook is on Twitterhttp://twitter.com/#!/facebook
  • FacebookProfile vs. pagesBasicfacebook:1- you need an account to really use it2-The ‘wall’ shows the stream (like Twitter) of people you’ve ‘friended’ etc3- share other things: info, photos, etcAnatomy of facebook
  • http://www.facebook.com/help/likeLike button:On a page: liking something makes a connection to that page/company/whatever. They will show up in your stream/wall.Liking a comment or post from a person just shares that with others.
  • PrivacyEver –evolving privacy settingsYou also have to decide on private/public/friends settings in your profile. What info gets shared, and what doesn’t.
  • Even Twitter is on Faceookhttp://www.facebook.com/apps/application.php?id=2231777543
  • Other ways to share:Video – YouTubePhotos – FlickrPlacing media in either of these sources can expand the # of people who will see it.
  • More to watch out for:LinkedIN – people thought it was done, but it gained funding and is now something worth watching. At least maintain a presence and link to your more active social accounts here.Quora – social question and answer tool…Google + - just started offering pages. Circles idea – managing privacy, etc. Not a Facebook killer, yet.
  • Social Media Training at Duke

    1. 1. Social Media Workshop Duke University Social Media Training 2.16.12
    2. 2. What is social media?Social media is a conversation online Who’s talking?Social media is NOT Controlled Organized “On message” A strategy or a tactic – it’s simply a channel
    3. 3. Social Media is Powered by…Social networksNews and bookmarkingBlogs and microbloggingVideo and photo sharingMessage boards and forumsWikisVirtual realitySocial gamingRelated: RSS, iTunes, and podcasts
    4. 4. Social networks and blogs:Top online destinations4 in 5 active Internet usersvisit social networks andblogsInternet users over the ageof 55 are driving the growthof social networking throughthe Mobile InternetAmericans spend more timeon Facebook than they doany other U.S. website53% of active adult socialnetworkers follow a brand,while 32% follow a celebritySourse: Nielsenhttp://youtu.be/3SuNx0UrnEo
    5. 5. Personal vs. ProfessionalTwo options:• Separate profiles/accounts• Use privacy settingsBest practices• Use privacy settings, but don’t trust them• Have good values and good sense• Create an online persona and be realRemember: What happens on social media, stays onsocial media
    6. 6. Get Started: Blogshttp://sites.duke.edu/
    7. 7. Get Started: Blogs• Create content as posts or pages in WordPress• Share the URL in other social media• Let others know about your social media links
    8. 8. Get Started: BlogsPeople don’t ‘visit’ websites anymore.Share your content where the peopleare…Twitter = 200 million usersFacebook = > 800 million users
    9. 9. Get Started: Sharing content• Creative Commons – http://creativecommons.org/• Short URLs – http://tinyurl.com – http://goo.gl – http://bit.ly/
    10. 10. Get Started: Twitter
    11. 11. Get Started: TwitterTwitter glossaryTwitter Term MeaningTweet A post or update, under 140 charactersRT Re-tweet. This means the tweet is sharing something that someone else already posted.@ This @ symbol is used in front of a username to direct that user’s attention to your tweet.# or Hashtag Hashtags are a standard way to follow a discussion about a trend, event or topic. This allows for searchability.Twitter Trending Keywords and hashtags that are mentioned on Twitter become trends – can be based on geography.http://twitter.com/#!/search?q=%23socialduke
    12. 12. Get Started: Twitterhttps://twitter.com/dukecit
    13. 13. Get Started: Twitter• Some additional tips: – Public or private? – One account or more? – Use mobile devices – Follow others to get followers
    14. 14. Get Started: Twitter
    15. 15. Get Started: Facebook http://www.facebook.com/DukeUniv
    16. 16. Get Started: FacebookWhat is the deal with this button?
    17. 17. Get Started: Facebook http://www.facebook.com/help/privacy
    18. 18. Get Started:Facebook
    19. 19. Get Started: YouTube and Flickr• YouTube is social sharing for videos• Flickr is social sharing for photos
    20. 20. Get Started: What else?
    21. 21. Questions/Resources• Lynda.com• socialmedia@duke.edu• http://socialmedia.duke.edu/ContactCara Rousseau919.491.5018Cara.rousseau@duke.edu@CaraRousseau

    ×