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  2. 2. Campaign Priorities Enriching the Duke Experience Activating Duke’s Power for the World Sustaining Duke’s Momentum
  3. 3. Goal: $3.25B Current: $1.8B
  4. 4. Public Launch September 29, 2012 700 alumni, parents and others representing Duke’s most passionate, loyal and generous supporters attended the on-campus event.
  5. 5. Regional Launch Events In 2013, Duke Forward: On the Road stopped in Atlanta, San Francisco, New York, Washington, D.C., London, Chicago, and Los Angeles to celebrate Duke and introduce the campaign to alumni, friends, and supporters. We had record attendance at each event. Our first event in 2014 is in Miami on February 8. We head to New York and Philadelphia in May.
  6. 6. How do we use social media throughout the campaign, and specifically, in regards to launch events?
  7. 7. Engage Learn about and meet fellow attendees and participants.
  8. 8. Educate Share the knowledge of Duke’s faculty and students.
  9. 9. Experiment Try new things. Cross channels.
  10. 10. Experience Expand On the Road beyond the physical event.
  11. 11. #dukeforward
  12. 12.
  13. 13. Thank you