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How (and Why) You Should Automate Email for your Business


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Are you leveraging your pre-written email sequences to grow your business on autopilot? The right email sequence can nurture your leads, convert reluctant or non-buyers, and educate your new customers. Follow these 8 steps to write your next email sequence with ease.

Published in: Marketing
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How (and Why) You Should Automate Email for your Business

  1. 1. How (and Why) You Should Automate Email for your Business How (and Why) You Should Automate Email for your Business A Practical Guide for Writing Email Sequences
  2. 2. Some Facts about Email Marketing… Some Facts about Email Marketing…
  3. 3. “For every $1 spent on Email Marketing, the average Return on Investment (ROI) is $44.25.” (ExactTarget)
  4. 4. “Email Marketing yields an average 4,300% ROI for Businesses in the United States.” (Direct Marketing Assoc.) EMAIL HAS 2.6+ BILLION USERS Compare with… FACEBOOK 1.7B & TWITTER 313M
  5. 5. 77% consumers PREFER email over social media for permission-based promo messages.
  6. 6. Email is the first place most of us go in the morning…
  7. 7. The question is, how can you automate it, and make more $$$? Email Marketing is just marketing, and hopefully you’re already doing that.
  8. 8. The Answer…Email Sequencing An email sequence (or an autoresponders) is a series of emails sent to your subscribers at predetermined times.
  9. 9. What is the goal of your sequence???What is the goal of your sequence???
  10. 10. •More sales? •Indoctrination/Onboarding? •Engage/Re-engage your list? •Segmentation?
  11. 11. Outline/Storyboard Your Sequence Outline/Storyboard Your Sequence
  12. 12. 1. Welcome 2. Content 3. Content 4. Pitch 5. Follow-Up There is no “ONE” way to sequence your emails, and it’s dependent on your business’ unique goals. But here’s an idea...
  13. 13. A secret formula… A Secret Formula…
  14. 14. 1. Identify the problem
  15. 15. 2. Agitate that problem
  16. 16. 3. Trot out the solution
  17. 17. Tantalize & Tease:
  18. 18. 4 types of Subject Lines
  19. 19. Scarcity • 85% off sale ends at Midnight • Closing Down Soon! • Last Chance to be a VIP • You’re about to miss out… • You’re going to miss this?!? • Final Notice (just hours left)
  20. 20. Curiosity • Less ________ = More Sales • Why he paid Google $524,838.71… • Kinda weird but VERY profitable • 7 business doubling "hacks"? • 1,322,956 free clicks from… • 137% more sales with boomerang trick...
  21. 21. Benefit • [Facebook Ads] Get more clicks… • Create opt-in pages that convert like crazy • Generate traffic on demand • How To Write Bullets That Sell • Start building your list for just $1 Steal These Email Templates…
  22. 22. Proof/Results • [Case Study] $188,674 from a dead list • Mom of two “makes” $10K in 4 days • This guy makes 6 figures per month? • AZ shoe store owners 20X’s business by sending what? • $23,247 leads in less than 30 days
  23. 23. How to get more opens?How to get more opens?
  24. 24. Use odd & specific numbers (rounding up or down, people think you’re lying…) 1
  25. 25. Call them by name! Personalize the subject line can increase open rates by 23% 2
  26. 26. Be provocative, controversial or relevant.3
  27. 27. Timing is everything! Avoid the “Inbox purge” by delivering your emails between 8:30-10:00 am, 2:30-3:30 pm, or 8:00 to midnight.
  28. 28. Add symbols to stand out! (Adding the right symbol to the subject line can increase opens by 10-15%)
  29. 29. How to get more opens?
  30. 30. Use your second subject line (You’ve got another 6-10 words)1
  31. 31. Use your pic or logo. 2
  32. 32. Positive in the AM / Negative in the PM (people want to start the day off positively) 3
  33. 33. Six-10 words or 25 characters for your subject line4 Short!
  34. 34. When writing your email content…
  35. 35. Be Personal & Relatable1
  36. 36. Everyone loves Cookies & Champagne (give freebies) 2
  37. 37. Switch Up the Length3
  38. 38. White Space (avoid big blocks of text)4
  39. 39. Think about email marketing like you'd think about having coffee with a friend. It's meant to be a more friendly approach to marketing. Be human and relatable!
  40. 40. Call To Action Tips!
  41. 41. Singular Offering1
  42. 42. Give a Free Trial2
  43. 43. Give A Money-Back Guarantee3
  44. 44. Editing Tips!
  45. 45. Read it out loud1
  46. 46. Spacing (consider timing of emails)2
  47. 47. Segment3
  48. 48. ANALYZE & ADAPT
  49. 49. Don’t get analysis paralysis!
  50. 50. Check your Open Rates1
  51. 51. Test2
  52. 52. Effectiveness3
  53. 53. Celebrate!Celebrate! then Wash, Rinse, Repeat!
  54. 54. Get your own free Checklist! Get your own free Checklist!