Navy RTC Media Basics & Proper Usage

1. SOCIAL MEDIA BASICS
AND PROPER USE IN NAVY RECRUITING

2. What is Social Media?
● Social Media is a form of communication where the
users publish the content with the specific intention of
sharing it with others. It is often associated with
marketing, advertising, or persuasive communication.

3. Industrial Media
● Also known as “Traditional” Media
● Requires significant resources
● Commonly referred to as:
-Traditional Media
-Broadcast Media
-Mass Media

4. Properties that help describe the
differences between Social and
Industrial
● Reach
● Accessibility
● Usability
● Recency
● Permanence

5. Community Media
● Combination of Industrial/Social Media
● Run by professionals and/or amateurs
● Examples
Public Access Television
Public Access Radio

6. Interesting Statistics
● Accounts for 11% of all time spent online
● 234 million people in U.S. used mobile devices
● January 2010 Twitter passed 1.2 billion tweets in one
month
● December 2009, 1 of 4 US internet page views occurred
at a top social networking site, up 83% from December
2008

7. Basic Components of Social
Media
● Concept (art, info, etc.)
● Media (physical, electronic, or verbal)
● Social Interface (intimate direct, community
engagement, social viral, electronic broadcast, etc)

11. General Benefits
● Return on Investment
● Brand Identification
● College Impact
● Communications Responsiveness
● Message Impact

13. WEB & SOCIAL MEDIA
PRESENCE
SOCIAL NETWORKING SITES
www.chinfo.navy.mil
navylive.dodlive.mil
www.flicker.com/photos/unitedstatesnavy
www.twitter.com/navynews
www.twitter.com/usnavyjobs
www.navyformoms.com
www.facebook.com/usnavy
www.facebook.com/navyrecruiting
www.facebook.com/usnavylife
www.facebook.com/navychaplain
www.facebook.com/navycivilengineer
www.facebook.com/navyhealthcare
www.facebook.com/navyjag
www.facebook.com/navynuclear
www.facebook.com/womenredefinednavy
www.facebook.com/navycryptologyandtechnology
www.facebook.com/navyeod
www.facebook.com/navyairrescue
www.facebook.com/usnavydiver
www.facebook.com/navyathletes
www.facebook.com/nrotc
www.facebook.com/navyreserve
www.facebook.com/navylatinos
NAVY RECRUITING SITES
www.navy.com
www.navy.com/healthcare
www.navy.com/nuclear
www.navy.com/seals
www.navyreserve.com
www.elnavy.com
www.navyathletes.com

18. Linkedin
● Manage the information that’s publicly available about you as
professional
● Find and be introduced to potential clients, service providers, and
subject experts who come recommended
● Create and collaborate on projects, gather data, share files and solve
problems
● Be found for business opportunities and find potential partners
● Gain new insights from discussions with likeminded professionals in
private group settings
● Discover inside connections that can help you land jobs and close deals
● Post and distribute job listings to find the best talent for your
company