Like it or not, all of us have to sell at some point. Whether you’re a lawyer, an accountant or an entrepreneur, selling is a big part of what you do. So why do so many of us love to hate it? Greatness is within your grasp. This book doesn’t promise to make you love selling – just to make you great at it. It does that by breaking the sales process down into a few simple steps you can repeat time and again: from targeting and networking, to persuading and asking. Follow these steps and you’ll never be far from your next sale. You don’t have to like it, just enjoy the rewards.