Learn more about what high-value customers are and how your brand can benefit from them.

2. What are High-Value Customers?
Brands have to innovate at every interaction and provide
more value in every purchase.
A high-value customer isn’t driven to purchase by discounts,
and wise retailers know not to rely solely on discounts, but
relevant personalized offers for this segment.
What do they expect?
What influences their behavior?

3. 1. Consistent customer engagement
across all channels leads to improved
purchase experiences

4. 2. High-value customers need
high-value services. “Brands have to innovate at
every point of interaction and provide more value in every purchase.”

5. 3. Top customers require an

6. 4. Focus on increasing customer lifetime
value not average basket size. Leverage data analytics to
understand specific buying behavior and purchase preferences.

7. 5. Clienteling: In person, personalized engagement.
Loyal customers deserve personalized communication: Mass emails,
auto-generated emails, and general SMS communications are
strongly discouraged.

8. Capillary Technologies is a leading provider of cloud-based software solutions that
enable retail marketers to quickly and easily build, manage and analyze customer
data to gather deep insights and personalize customer engagement across social
media, mobile, e-mail, online, and in-store channels, driving a significant increase in
sales and customer loyalty.
Capillary’s 360-degree solution powers end-to-end customer engagement,
clienteling, loyalty and social CRM for more than 150 major brands across 10,000
retail locations, bringing instant shopper gratification to over 75 million consumers
across the United States, United Kingdom, Middle East, South Africa and the Asia-
Pacific region.
Capillary’s customers include industry leaders such as Benetton, Marks & Spencer,
Puma, Pizza Hut and KFC. Capillary has been named Marketing Magazine's CRM &
Loyalty Agency of the Year 2013; a Gartner 2013 Cool Vendor; and one of Mint/WSJ
Bloomberg Businessweek’s Hottest Technology Businesses 2013. Capillary is backed
by Sequoia Capital, Norwest Venture Partners, Qualcomm Ventures and American
Express Ventures.

9. Want more information on high-
value customers? Read the entire
white paper!