FEI EMEA What trend will disrupt your business

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My presentation for Frond end of Innovation in Copenhagen: What trend will disrupt your business?

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FEI EMEA What trend will disrupt your business

  1. 1. BREAKING POINT
  2. 2. Bob van Leeuwen Strategist at Interpolis / Trendforecaster Phone: (+31)610915818 Twitter: @Capibaro rwf.van.leeuwen@interpolis.nl
  3. 3. 2000 - 2012 Shift from an I- to a we societyCentral DecentralizedBig SmallShort term Long termSales ReationshipGlobal LocalAuthority I We HubTop down Bottum upPersonalized PersonalComplexity SimplicityPrivate PublicGrowth Progress
  4. 4. 2012 - 2013 The individual empowered because of the collectiveEmpowered Dependant I WeDifferences Similarities
  5. 5. 2012 - 2013 Less control, more chaos and independance Self responsible Independant Usage Feeling Development Chaos Freedom FreedomEmpowered Dependant I WeDifferences Similarities Control Government Independance Posession Binding Goal oriented Control Ratio
  6. 6. This ‘social’ disruptive development is not new...........
  7. 7. .......we wiped Encarta off the map 6 years ago
  8. 8. BUSINESS AS USUAL?Struggling with virtual...........?
  9. 9. BUSINESS AS USUAL?.......or struggling with Twitter takingover your core business, namely news
  10. 10. BUSINESS AS USUAL? What polaroid should or could have done
  11. 11. BUSINESS AS USUAL?
  12. 12. BUSINESS AS USUAL? Who owns your brand anyway?
  13. 13. Social is not about media, it is about supply finding demand. Radical decentralization of your brand and in the end maybe your core- business.
  14. 14. OPEN(In)transparent
  15. 15. Stories travel faster than any journalist can spread themBetter treat your staff the same way you treat your best customers
  16. 16. Your staff is allready telling the world what your company is made off
  17. 17. Journalist created a website to show everyone’s tax application in Norway online
  18. 18. Lucien Engelen put online his DNA test to showpeople what they could expect and get in return
  19. 19. Check if politicians are telling the truth in realtime
  20. 20. Everything you experience during the day might just end up on Google’s servers because of Google glass
  21. 21. People get more aware about their privacy. Secrecy get’s a new impulse.
  22. 22. But if you have happy employees, transparency is a very powerful thing
  23. 23. Like Google Flu map, organizations can open up their data to service their customers.
  24. 24. DECENTRALIZED Bottum- up & wide spread
  25. 25. An individual can get ‘reach’ quicker than an advertising campaign can
  26. 26. Useage get’s more important than owning as we start to rent vacant spaces from peers
  27. 27. Who needs insurers, when we can organize it ourselves without the marble staircases?
  28. 28. Who needs banks, when we can reach for the people for funding
  29. 29. Technology like 3D printing decentralizes production
  30. 30. Vaikka renders phone numbers of existing customers ontheir website telling you to call them first before you buy
  31. 31. ON=OFF Convergence of off &online, human & technology
  32. 32. We are always online
  33. 33. Foursquare let’s you post virtual comments on offline places. The first step in convergence of on- and offline
  34. 34. Digital services start to go offline, making them more tangible.
  35. 35. On- & offline retailers do better than on- or offline retailers
  36. 36. Apple’s personal assistant Siri will be implemented with differentcarmakers. We’ll start talking to our cars. Usage of technology get’s elegant and intuitive.
  37. 37. The EPOC from Emotiv connects our branwaves to navigation technology> this technology is used for patients that areparalyzed for them to open the curtains and turn on the lights
  38. 38. FORMULA
  39. 39. IMAGE =<REPUTATION
  40. 40. REPUTATION =SEARCH RESULT
  41. 41. SEARCH RESULT= EXPERIENCE
  42. 42. EGONOMY
  43. 43. Youngsters (and mid-career alike) do not want to work for employers anymore
  44. 44. People starting to measure their online presence, their value
  45. 45. Appstores are marketplaces for entrepreneurship
  46. 46. Artists getting kickstarted by user generated content platforms.
  47. 47. Using the ego and the empowerment of theindividual to flip the power upside down
  48. 48. SMALL
  49. 49. People are drawn to sincerity more than to scripted media
  50. 50. ................... and real people
  51. 51. Authority does not correspond to trustworthy anymore
  52. 52. So we are seduced by the small and we connect to real people for our needs
  53. 53. Act small and connect to the people that connected to you in the past
  54. 54. Ok, but where do i start NOW?
  55. 55. Flip the focus Acquisition Retention (first purchase) (1 < purchase) % budget spentRevenue received ZERO $ > ZERO
  56. 56. Attention InterestNew Desire Action Acknowledgement Dialogue Flip the funnel IncentivizationExisting Activation

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