Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

ITB Social Media Presentation - March 2013

352 views

Published on

Published in: Travel, Technology, Business
  • Be the first to comment

ITB Social Media Presentation - March 2013

  1. 1. Our Digital Journey By Mariette du Toit-Helmbold (CEO)
  2. 2. Our world has changed fundamentally forever
  3. 3. A new breed of traveller has arrived
  4. 4. The story has become the unique selling point, not a place
  5. 5. Travel in the Digital Age
  6. 6. eMarketing Strategy focused on using citizens and fans of Cape Town
  7. 7. One of the world’s Top 25 tourist boards online
  8. 8. I ♥ Cape Town - 278 000 fans
  9. 9. @CapeTownTourism – 20 855 followers
  10. 10. www.capetown.travel/blog
  11. 11. Cape Town’s iAmbassadors #LoveCapeTown
  12. 12. The bloggers’ instagram, twitter and facebook photos were shared more than 17,000 times during the duration of their itinerary
  13. 13. Reaching 1,193,086 people Over 37,053,224 impressions #LoveCapeTown We spent R261,710 and our ROI was R5.6 million. That’s a ROI of 21:1
  14. 14. “The engagement of Capetonians in the #LoveCapeTown campaign was really impressive, I haven’t seen this in any other blog trip campaign so far” Melvin Boecher (@Traveldudes and traveldudes.org)
  15. 15. best-practise in first ‘International White Paper for Travel Bloggers’ launched at WTM 2012
  16. 16. 7870 people travelled virtually to Cape Town Over 14,800 increase in likes to our facebook page www.mycapetownholiday.com
  17. 17. How to connect with us… Website: www.capetown.travel Tel: +27 (0)861 322 223 E-mail: info@capetown.travel Twitter: @CapeTownTourism Facebook: www.facebook.com/capetown.travel Blog: www.capetown.travel/blog
  18. 18. THANK YOU

×