“With the World Cup having come and
gone, we find ourselves in a brand
vacuum.”

“Cape Town is at a tipping point.”

“Today’s world is an extremely
competitive place. Being different
matters.”

“We have been over-reliant on leisure
tourism and natural beauty.”

“Now that it’s over, we still have to
compete with every other place.”

Four of South Africa’s leading universities with an extensive
network of research institutes form the core of a growing and
dynamic science, technology and innovation system in the
Western Cape.
Cape Peninsula University of Technology (CPUT)
Stellenbosch University (SU)
University of Cape Town (UCT)
University of the Western Cape (UWC)

THE CONVERSION RULE
Business travel > Leisure travel > Investment

STREET ARTIST FAITH47

FASHION DESIGNER CRAIG NATIVE

One of the winning design for the 2010 “Re-Imaging Cape Town” Competition

NEXT STEPS
Brand rollout starts July 2011 with the
Cape Town “Inspiration” Brand Box