B2B Content Marketing Service in Thailand


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We have finally launched our B2B Content Marketing. This packages is especially designed for the business that wants to build a solid marketing strategies to generate leads and increase sales but doesn’t have the expertise,money and full-time staff. Contact us via contact@canvassco.com for more information

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B2B Content Marketing Service in Thailand

  1. 1. B2B Content Marketing Understand Friday, February 7, 14 Assess Marketing and Business Development Service Agency in Thailand Accelerate 1
  2. 2. Traditional Marketing VS.Content Marketing Friday, February 7, 14 2
  3. 3. Traditional Marketing Is Telling Customers How Good You Are We sell pump. They are brilliant pump. Come and buy them from us! Friday, February 7, 14 3
  4. 4. Content Marketing Is Giving Valuable Information To Influence Customer’s Purchasing Decision Here is a lot of helpful information on pump. We know a lot about pump. We understand why you want to buy pump. We sell brilliant pump that fit your needs. Come and buy them from us! Friday, February 7, 14 4
  5. 5. Why Content Marketing Matters Friday, February 7, 14 5
  6. 6. 80% business decision-makers prefer to get company information in a series of articles versus an advertisement. (Source:Roper Public Affairs) Friday, February 7, 14 6
  7. 7. 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content. (Source: Custom Content Council) Friday, February 7, 14 7
  8. 8. 78% of consumers believe that organizations providing custom content are interested in building good relationships. (Source: TMG Custom Media) Friday, February 7, 14 8
  9. 9. Content Marketing Process Friday, February 7, 14 9
  10. 10. In A Nutshell... WHAT IS CONTENT MARKETING? Content marketing is a marketing technique of creating relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience via multiple media channels – with the objective of driving profitable customer action. CONTENT such as blog post, whitepaper, eBooks, video, case studies, guide, newsletter, inforgraphic, Friday, February 7, 14 TARGET AUDIENCE such as customers, influencers, distributors and other stakeholders CHANNEL such as social media, blogs, email, search engine optimisation (SEO) and your website 10
  11. 11. Content Marketing Process 5 fundamental steps to create B2B content marketing strategy and action PLAN Research to understand target audience, define media channel, source of information and plan for key messaging to target audience Friday, February 7, 14 PUBLISH Publish your content to multiple platforms online and offline media channel PROMOTE Build your reach and attract target audience PROVE Refine, modify, test and evaluate content PRODUCE Collaborate with key experts to produce compelling content and/or recreate existing content to engage customers 11
  12. 12. Content Marketing Services Friday, February 7, 14 12
  13. 13. CONTENT MARKETING SERVICES AUDIT & STRATEGY ๏ ๏ ๏ To figure out all the marketing materials you’ve already got, in all format Understand your goals, customer characteristic, priorities and market gaps To create a project timeline and assign tasks to project teams (Content Contributor, Author, Marketer) Friday, February 7, 14 CONTENT CREATION CONTENT FORMAT CONTENT DISTRIBUTION ANALYSIS & REPORTING To come up with ideas for compelling contents that your audience care about ๏ ๏ To identify channels for content distribution ๏ KPI, tracking performance and feedback ๏ ๏ ๏ To discuss with expert team (e.g. R&D, Manager) then write a content ๏ To construct a mailing list for direct mailing This includes business leads collection ๏ ๏ ๏ To interact with 3rd party e.g. customers, dealers to create content To drive your content to market – and your market to your content through online and offline channel e.g. email, blog, PR, social network, website Revise and refine content strategy based on the performance of each content ๏ To identify and recommend content format to suit content strategy and target audience To design and produce content in different formats such as infographic, video, article, newsletter, case studies, white papers, guide, eBooks and etc 13
  14. 14. Audit & Strategy WHAT WILL YOU GET? STEP 1 GATHER ALL MARKETING CONTENT STEP 2 MAP CONTENT TO BUYING PROCESS STEP 3 CONTENT ASSESSMENT STEP 4 • IDENTIFY CONTENT GAPS • Collect print and electronic marketing materials and indepth interviews with key personal, to understand sales process Friday, February 7, 14 Match marketing content to the customers journey (Awareness, Consideration, Preference, Purchase and Retention) Assess marketing content by using factors such as usefulness, relevance, clarity, brand consistency, and engagement) Identify content gaps and plan key messaging for engagement to specific audience segments, strategy and buying process Comprehensive review of marketing and sales material, website, content, SEO, social media & systems activity Development of strategy with buyer personas, targeted messaging and editorial calendar 14
  15. 15. Content Creation GENER WHAT WILL YOU GET? ATE ID E AS FO • R CON TENT To list ou t content c topics and ideas for reation. Our conte create th nt team works wit e h complem content that will you to ent your sales stra tegy. • EXTERNAL SOURCE OF Canvassco serves as your supporting team to gather input for content development from internal & external organization We develop story on your behalf including key message and target keywords INFORMATION INTERNAL SOURCE OF INFORMATION Create or reenergize existing content into visual attractive format (infographic, video and etc) Friday, February 7, 14 Create content via 3rd parties e.g distributor, customers, partners by using survey/ round table discussion 15
  16. 16. Content Format CASE STUDY ARTICLE 600 - 700 words of informative article to address issues, trends, and topic of immediate interest to audience. BLOG 600 - 700 words of knowledge sharing including a blog cover WHITEPAPER Typically 8 10 pages long or 2,800 3,500 words on issues that require a lot of explanation. VIDEO 2-3 minutes video using customised design to fit with content. Typically 1–2 pages long, based on real-life event, customer testimoni al with a story. SLIDESHARE/ PRESENTATION eBook 12 – 40 pages in length, that presents complex info in a visually attractive, readerfriendly format. eNewsletter 300 - 500 words to regularly communicate with current and future customers INFOGRAPHIC We offer both standard PowerPoint presentation or Prezi style. A standard format is 20 - 30 pages. Visual data and information in a chart, graph or other form of illustration. The presentation can be designed to fit with your corporate color. A standard design is A4 deliver in digital format Layout & Design To produce your content into a simple and easy to understand that lead to increased understanding of the information Friday, February 7, 14 16
  17. 17. Content Distribution WHAT WILL YOU GET? • • Owned Media Paid Media Social Media • • • • Coordinate with website designer to distribute content via owned website, blog, download link in email footer Create mailing list by identifying potential target audience Friday, February 7, 14 • Paid search via online platform such as google adwords, Linkedin and facebook pay-perclick and etc Display ads online and offline (advertorial, magazine, brochures) • Distribute content via social media platform via twitter, linkedin, facebook and etc Identify relevant bloggers and online influencers to link content through their channel (this can be paid media) • A comprehensive report on media channel and indication budget Canvassco serves as your supporting team to distribute content via online and social media platform We coordinate with external organization such as publishers, bloggers and influencers to distribute content 17
  18. 18. Reporting & Analysis Identify metric to trace performance of distributed content, via online channel such as google analytic, google trend, website traffic, retweets, follows, comments, direct messages and etc BUSINESS LEADS RANK TRACKING WHAT WILL YOU GET? • GOOGLE ANALYTIC • TRENDS Friday, February 7, 14 EMAILS TRAFFIC DOWNLOAD Monthly report on the performance of online content tracking, business leads and customer feedback Review and refine activities, adjustment on editorial calendar and content format as appropriate 18
  19. 19. About Canvassco B2B Marketing And Business Development Agency in Thailand Understand Friday, February 7, 14 Assess Accelerate 19
  20. 20. ABOUT CANVASSCO Friday, February 7, 14 20
  21. 21. WHO WE ARE Canvassco started operations early 2013 as a market research and business consulting team spin-off from a large European MNC in Thailand EXPERIENCED PROJECT MANAGERS +150 Completed Local & Regional Projects BUSINESS ADVISORS Over 20 years business management experience in ASIA PROJECT EXECUTION TEAM Friday, February 7, 14 21
  22. 22. WHAT WE DO We support Local and Multinational Companies (MNCs) to enter, develop and accelerate their business activities in Thailand and Indonesia Friday, February 7, 14 22
  23. 23. WHY WE ARE HERE With the ASEAN Economic Community (AEC) arriving in 2015, Canvassco noticed strong demand and a market void for attractive priced, transparent, and efficiently managed market research and business development projects by local experts. The ASEAN Economic Community (AEC) market represents … #1 A LARGE OPPORTUNITY • ASEAN has a population of 629 million, accounts for around 4% of World GDP, and grows at 5-6 % pa • The AEC will allow free movement of goods, services, investment, skilled labour, and freer flow of capital in 2015 Friday, February 7, 14 #2 • TECH SAVVY PEOPLE #3 HIGH SPEED & LOW COST An online revolution is taking place in ASEAN countries - creating tech savvy consumers • The AEC will reduce many trade barriers and tariffs - resulting in improved ease of doing business ★ 190.4 mio of Internet Users ★ 41.5 mio of Smartphone Users ★ 103 mio of Facebook Users ★ 4 mio of Linkedin Users • The market will move faster and the costs will go down. Companies which are not competitive will have a hard time to survive 23
  25. 25. MARKET RESEARCH SERVICES Our comprehensive market research and business development services help you with your Sales and Marketing strategy throughout your product’s life cycle. MATURITY GROWTH DECLINE INTRODUCTION DEVELOPMENT • • Business Idea Generation Business Model Generation • • • Market Opportunity Assessment • • Market Feasibility Analysis • • • Concept Test Product and Market Fit Test Friday, February 7, 14 • Customer Segmentation Analysis Distribution Channel Analysis • • Marketing Channel Analysis • • Go-To-Market Strategy • Sales Acceleration • Value Proposition Assessment Market Share and Competitor Analysis Pricing Strategy Analysis of Unmet Needs Brand Positioning Analysis Market Expansion Strategy • • Brand Loyalty • Competitive Positioning Analylsis • • • Market Barriers Customer Satisfaction Study Switching Factors Product Features and Unbundle Strategy • • Exit Strategy • Product Improvement Strategy • Vertical & Horizontal Market Expansion Strategy Repositioning Strategy (ReBranding) 25
  26. 26. WHAT WE OFFER | Market Snapshot Report •  •  •  •  •  •  •  •  •  •  •  •  •  •  Friday, February 7, 14 26
  27. 27. WHAT WE OFFER | Value Proposition Assessments •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  Friday, February 7, 14 27
  28. 28. WHAT WE OFFER | Partner Search •  •  •  •  •  •  •  •  •  •  •  •  Friday, February 7, 14 28
  29. 29. WHAT WE OFFER | Sales Acceleration •  •  •  •  •  •  •  •  •  Friday, February 7, 14 29
  30. 30. CUSTOMISED PROJECTS This is not a comprehensive list of all our offered services. If you need market research or business growth strategies not shown here please don't hesitate to contact us Friday, February 7, 14 30
  31. 31. PROJECT MANAGEMENT AND EXECUTION TEAM Friday, February 7, 14 31
  32. 32. OUR TEAM STRUCTURE Collaboration is at the very heart of our success. Our flat structure ensures that all team members are fully engaged in the process. Friday, February 7, 14 32
  33. 33. PORNPRAPUN SRIYOTHA | Project Manager Pornprapun has over 7 years work experience helping foreign investors, foreign companies and Thai companies to understand the local markets. She has managed over 50 research and consulting projects, and lead teams to execute local and multi-countries engagements in South East Asia EXPERIENCE • • • SKILLS & EXPERTISE Previously worked with Ipsos Business Consulting as Business Development Manager to identify new growth opportunities, and to evaluate and redefine strategies for stronger competitive positioning • As the Business Analyst with Ipsos Business Consulting and with Synovate, she conducted projects throughout South East Asia covering market assessment, portfolio optimization and competitor intelligence Worked with DKSH Thailand as Business Development Executive to to accelerate supplier revenue growth in Thailand • • • • • Telecommunications (growth strategy for global leading telecom leader) Health-related products (medical compression stocking, vitamin & dietary supplements, functional F&B and etc.) Industrial products (engine and generator set, steel, chemical products, wastewater treatment, lightning protection system, structured wiring system and etc.) Retail/FMCG (sport wear, roof tiles and etc.) Agricultural machinery (market entry strategy) and financing strategies (hire-purchase) Building Materials (roof & wall materials, steel structure, insulation products and etc) EDUCATION & TRAINING • • Bachelor Degree of Business Administration in International Business Management (First Class Honor) from University of the Thai Chamber of Commerce Blue Ocean Strategy Workshop (2013), Business Model Generation Workshop & Masterclass (2012), The Napkin Academy (2012) Friday, February 7, 14 33
  34. 34. IRA SUSTRINI | Project Manager Ira has over 10 years work experience in B2B Market Research helping foreign investors, foreign companies and local clients to understand the Indonesia market. She managed over 50 research and consulting projects, and lead teams to execute projects throughout Indonesia EXPERIENCE • • • SKILLS & EXPERTISE Previously worked with Ipsos Business Consulting as the Consulting Manager leading the Indonesia Office. Ira also helps local clients understand the opportunities of the Indonesia market, and assists on market entry and development • • Agribusiness (animal feeds, animal vaccines market study) • Health-related products (Vitamin & dietary supplements, functional F&B and etc.) • Industrial products (engine and generator set, steel, chemical products and etc.) Ira manages the execution of consulting projects in Indonesia, and is an expert in market analysis and feasibility studies, market entry, competitive intelligence and partner searching studies Before joining Ipsos Business Consulting’s Indonesia office, she worked for 3 leading industrial research companies in Indonesia • • Telecommunication (B2B market sizing, growth and segment opportunity for corporate mobile phone market) Retails/FMCG (sport wear, roof tiles and etc.) Building Materials (roof & wall materials, steel structure, insulation products and etc) EDUCATION & TRAINING • Master Degree in Technology Management from University of New South Wales-Australia, and Bachelor of Science Degree in Mechanical Engineering from Trisakti University in Indonesia Friday, February 7, 14 34
  35. 35. NATTAMON CHOO-LERD | Business Development Manager Nattamon has over 7 years work experience helping European investors and Japanese companies to implement their marketing plan in Thailand. She leads local teams to understand the client’s requirements and ensures that clients receives the necessary assistance for any business in Thailand EXPERIENCE • SKILLS & EXPERTISE Previously worked with Blue Business Solution as Marketing Advisor. Nattamon helped clients to implement marketing activities such as: • Automotive (Implemented marketing campaigns and activities for lubricant oil which help increased sales by 100%) • Food & Beverage (organized Norwegian Seafood Council Seminar - cooking demonstration and market study for seafood market in Thailand) • Air Transportation (Organized marketing activities for Norwegian Air Shuttle) • • Manage production of marketing materials - including leaflets, posters, flyers, newsletters, e-newsletters and DVDs • • Communicate with target customers, and manage customer relationships Organize and attend events such as conferences, seminars, receptions and exhibition Before joining Blue Business Solutions, she worked in the Corporate Strategy Department of Tripecth Isuzu Sales EDUCATION & TRAINING • • Master Degree in Marketing (MIM) and Bachelor of Arts Degree in Economics from Thammasat University AFS Exchange Student, Minnesota, USA Friday, February 7, 14 35
  36. 36. OUR BUSINESS PARTNERS • • Blue Business Solutions is the business advisory services for companies establishing themselves in Thailand and Myanmar The company works as the Norwegian government's trade representative office in Thailand. In close cooperation with the Royal Norwegian Embassy, Blue Business Solutions assists Norwegian companies with services ranging from market research through market entry and finally market expansion in Thailand and Myanmar • • • • • • Friday, February 7, 14 MOCAP provides Business Process Outsourcing Services, Call Center Outsourcing, Market Research Services (via telephone interviews), and Digital Marketing in Thailand With over 500 staff, MOCAP is one of the leading BPO centers in Thailand Canvassco works with MOCAP for large scale data collection via telephone interviews Sinthopmanomai Marketing provides fieldwork services for many leading market research companies in Thailand They have over 20 staff working on the ground in Thailand to collect primary information. The company is specialized in consumer research data collection Canvassco works with Sinthopmanomai Marketing on data collection and consumer interviews for quantitative research on large scale B2C projects 36
  37. 37. PAST EXPERIENCE AND SAMPLE REPORTS Friday, February 7, 14 37
  38. 38. SELECTED PAST EXPERIENCE AGRICULTURE • Agricultural Machinery: Market potential analysis and value proposition test for the German combined harvesting machine • Animal Feeds and Vaccines: Segment and market prioritization, customer behavior analysis for the American Organization/Company Friday, February 7, 14 CONSTRUCTION • • Building Materials: Market potential analysis for insulation materials. The client is the French company who is going to acquire local company Steel: Market profiling and overview for structural steel market. The scope covered cold-rolled steel, fabricated steel, metal sheet and etc HEALTHCARE • Partner Search: Market analysis and shortlisting top 5 most potential local distributor for medical stocking from Switzerland • Surgical disposable drape: Market profiling to help Japanese company understand market opportunity in Thailand. The scope include pricing study and competitor profiling RETAIL • Concept Test: The client has a concept for brand new lifestyle community mall and would like to test whether the idea is viable for the local customers • Retail Market Landscape: Shortlisted the most potential location for brand new retail shop for lifestyle and sportswear, the project scope also profiling customers 38
  39. 39. SELECTED PAST EXPERIENCE INDUSTRIAL EQUIPMENT • • SMT Soldering Machine: Market potential analysis, price collection and competitor profiling. The scope includes market share and trend analysis. This project conducted for the SMT soldering machine maker from Switzerland Wastewater Treatment Equipment: Concept test and market analysis for European company Friday, February 7, 14 TELECOMMUNICATION • Telecommunication Network for Corporate Market: Study for usage and behavior of landline, mobile and internet services among B2B customers. The study is used to formulate growth strategy for the French telecom Company FINANCIAL • SMEs Financial Services: Understand usage and behavior of the SMEs sector on financial products and services they used as well as their selection criteria • Islamic Banking: Market profiling to help a global company to understand Islamic banking market structure as well as market drivers and barriers SOCIAL RESEARCH • Receptiveness toward ASEAN Economic Cooperation: The study conducted to understand people and business perception and impact on AEC. The study was used to help formulate communication strategy • 39
  40. 40. CASE STUDY | MEDICAL DEVICE MARKET STUDY ABOUT THE PROJECT The client has set up a medical device factory in Thailand mainly for export, and is currently working on a plan to sell the same products in the domestic market. Canvassco conducted in-depth interviews with 10 leading Private and Public Hospitals to understand their purchasing behavior. The information was used to estimate the market size and do a competitor profiling. Industry sector: Medical Devices Project completion: 5 weeks Friday, February 7, 14 DELIVERABLES ★ Market size & growth (next 5 years) ★ Industry trends ★ Competitor profiling ★ Pricing ★ Market share ★ Sales & marketing practices ★ One business lead (ad-hoc) ★ Market size & growth calculation in Excel 40
  41. 41. CASE STUDY | AGRICULTURAL MACHINERY ABOUT THE PROJECT The client is a large European agriculture equipment supplier wanting to enter the Thai market. There were two phases of the project. Phase 1 used desk research information and in-depth interviews with agricultural machinery dealers to generate a market report. Phase 2 was to test the client’s machine - their value proposition - in the field and obtain feedback from potential customers. This project helped the client identify and modify key features to be successful in the Thai market. Industry sector: Agricultural Machines Project completion: 16 weeks Friday, February 7, 14 DELIVERABLES ★ Market size & growth (next 5 years) ★ Industry trends ★ Competitor profiling ★ Pricing ★ Market share ★ Value proposition and concept test ★ Competitive assessment ★ Buying criteria assessment 41
  42. 42. contact us. Canvassco (Thailand) Mahatun Plaza, 14th Floor, 888/143, Ploenchit Road, Bangkok 10330, Thailand Phone : +662 627 3081- 4 Fax : +662 627 3042 Email : contact@canvassco.com Web: www.canvassco.com Friday, February 7, 14 42