Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

7 reasons why an integrated marketing platform makes sense


Published on

An Integrated Marketing Platform provides business owners & marketers a great way to launch and run cost-effective marketing campaigns across various digital channels.

This slide deck will provide great insight into why exactly an Integrated Marketing Platform provides real value to small & medium businesses in today's social media dominated environment

Published in: Business, Technology
  • Be the first to comment

7 reasons why an integrated marketing platform makes sense

  1. 1. 7 Reasons why an IntegratedMarketing Platform makessense Copyright: Canvass 2013-2016
  2. 2. An Integrated Marketing Platform is aweb-based platform that helps abusiness owner/marketer◦ Create, launch and manage multiple marketing campaigns from a single dashboard◦ Track the performance of all these marketing campaigns Copyright: Canvass 2013-2016
  3. 3. The case for an IntegratedMarketing Platform Copyright: Canvass 2013-2016
  4. 4. 1. Maximize value from yourcurrent and new customers Run Marketing campaigns Run Marketing campaigns on: Website Get new Email customers Existing Increase Loyal Brand from Engagement Referrals Customer Social Media SMS & more Up-sell to Loyal Customers Copyright: Canvass 2013-2016
  5. 5. 2. Manage all your customers atone place Source: rezdy Copyright: Canvass 2013-2016
  6. 6. 78% Marketers cite a lack of trust incustomer data which prevents them fromleveraging personalization, customersegmentation, and customer profiling.Chief Causes:1. Customer duplication2. Tracking customers responses3. Cannot manage lists across so many tools Source: Aberdeen Copyright: Canvass 2013-2016
  7. 7.  Handling customer lists across various platforms can be a nightmare, keeping track of who had what communication with which customer, etc. By managing lists at one place, a business owner can resolve control, co-ordination & communication problems significantly Copyright: Canvass 2013-2016
  8. 8. 3. Secure your brandreputationManaging multiple campaigns and entire webpresence from a single platform greatlyincreases1. Efficiency in managing your onlinereputation2. Effectiveness3. Makes the entire process scalable & fun Copyright: Canvass 2013-2016
  9. 9. 4. Measure your marketingoutcome68% marketers consider the ability totrack where leads have come from animportant aspect of the lead generationprocess Source: Chief Marketer Copyright: Canvass 2013-2016
  10. 10. 4. Measure your marketingoutcome68% marketers consider the ability totrack where leads have come from animportant aspect of the lead generationprocessAn Integrated Marketing Platform makes iteasy for you to analyze which marketingchannels work and which do not Source: Chief Marketer Copyright: Canvass 2013-2016
  11. 11. Integrated Marketing platform provides amulti-perspective visibility into yourmarketing effectiveness Source: Emjay Mobile Copyright: Canvass 2013-2016
  12. 12. 5. Reduce your CognitiveStressLearn to use a single platform andreuse that learning for launchingmultiple marketing campaignsAn easy to use, web based marketingplatform generally does not need any ITrequirements and is very quick to getstarted Copyright: Canvass 2013-2016
  13. 13. Time saved is Money earned! Source: Copyright: Canvass 2013-2016
  14. 14. 6. Shrink your MarketingcostsAn Integrated Marketing Platform istypically easy to use and reduces theneed to have marketing and IT expertson your teamThe quick ability to track performanceof campaigns significantly increasesyour ROI Copyright: Canvass 2013-2016
  15. 15. 7. Leverage Marketing expertise& latest trendsExperiment with various types ofmarketing campaigns without anyincremental costBenefit from the expertise provided byintelligent automated notifications fromthe platform Copyright: Canvass 2013-2016
  16. 16. An Integrated MarketingPlatform will help you acquirenew customers quickly andretain existing customers easily! Copyright: Canvass 2013-2016
  17. 17. Are you a business owner or marketerwho wants to grow business? Contact ustoday Ankur Nandu COO, Canvass Inc. du Canvass All-in-one Marketing Software Copyright: Canvass 2013-2016