Cantaloupe TV - Indy Event on 4/17/14

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Cantaloupe TV - Indy Event on 4/17/14

  1. 1. Jon DiGregory Let’s spend some quality time together
  2. 2. WRITE BIG LIKE THIS Sticky Side Down & At The Top!
  3. 3. My brother can do really cool “wheelies” on his motorcycle!
  4. 4. My brother can do really cool “wheelies” on his motorcycle! ! My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend. ! Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since ! Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him.
  5. 5. My brother can do really cool “wheelies” on his motorcycle! ! My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend. ! Dad was showing off on his motorcycle in the local pub 
 parking lot when Dad’s not yet new girlfriend was walking 
 out to put more money in the parking meter. Stunned by 
 the ribbing the accelerator and popping up his front tire 
 really caught Shellie's eye since Mom, who is scared for 
 Jimmy’s safety, says that if he doesn’t stop soon Jimmy 
 with ultimately crash his motorcycle and get hurt real, real 
 bad. In reality, Mom really hates seeing him do wheelies 
 since it was those very same type of wheelies that attracted 
 Dad’s girlfriend to him. Dad was showing off on his motor
 cycle in the local pub parking lot when Dad’s not yet new 
 girlfriend was walking out to put more money in the parking 
 meter. Stunned by the ribbing the accelerator and popping 
 up his front tire really caught Shellie's eye since. !
  6. 6. My brother can do really cool “wheelies” on his motorcycle! ! My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend. ! Dad was showing off on his motorcycle in the local pub 
 parking lot when Dad’s not yet new girlfriend was walking 
 out to put more money in the parking meter. Stunned by 
 the ribbing the accelerator and popping up his front tire 
 really caught Shellie's eye since Mom, who is scared for 
 Jimmy’s safety, says that if he doesn’t stop soon Jimmy 
 with ultimately crash his motorcycle and get hurt real, real 
 bad. In reality, Mom really hates seeing him do wheelies 
 since it was those very same type of wheelies that attracted 
 Dad’s girlfriend to him. Dad was showing off on his motor
 cycle in the local pub parking lot when Dad’s not yet new 
 girlfriend was walking out to put more money in the parking 
 meter. Stunned by the ribbing the accelerator and popping 
 up his front tire really caught Shellie's eye since. !
  7. 7. Let’s Get Awkward: Find An Emotional Connection
  8. 8. What is an Emotional Connection? Heart Data Distribution Personal What is an Emotional Connection?
  9. 9. Gut Feeling Facts & Data
  10. 10. ACHIEVING COMMON GROUND Emotional Connection =
  11. 11. Achieving Common Ground = Opening the door to TRUST & BELIEVABILITY! Lesson one: Only trust people who like big butts… ! They cannot lie.
  12. 12. Trust & Believability = Positive Decision Making Without FEAR, UNCERTAINTY & DOUBT!
  13. 13. Applying Emotional Connections To Marketing SIMON SINEK’S: Start With Why
  14. 14. Gut Feeling Facts & Data
  15. 15. 01. Primary Emotional Connection 02. Secondary Emotional Connection WhyisWhyimportant?Cartbeforethehorse
  16. 16. 01. Primary Emotional Connection 02. Secondary Emotional Connection Instead… Horsebeforethecart!
  17. 17. WHAT DO YOU WANT VIDEO TO DO FOR YOU? “I want video to help me____________!”
  18. 18. PLAN PRODUCE PRESENT
  19. 19. PLAN PRODUCE PRESENT
  20. 20. PLAN BOLT ON AUDIENCE ROI DELIVERY COST
  21. 21. PLAN
  22. 22. PLAN BOLT ON AUDIENCE ROI DELIVERY COST
  23. 23. A plan for attaching video storytelling 
 to your sales 
 and marketing processes... PLAN
  24. 24. PLAN BOLT ON AUDIENCE ROI DELIVERY COST
  25. 25. 01: Fran 02: Dan 03: Claire 04: Bob PLAN Where is your audience? Identifying them by the four stages of your sales cycle
  26. 26. FOUND INTRODUCE WHY DIGEST TELL ABOUT US CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES Meet Fran Meet Dan Meet Claire Meet Bob CURIOUS ≈I LIKE IT $I’M BUYING $$BUY AGAIN ?AWARE ! The four Personalities of your sales cyclePLAN
  27. 27. DIGEST TELL ABOUT US CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES 02: Dan 03: Claire 04: Bob ≈I LIKE IT $I’M BUYING $$BUY AGAIN FIND INTRODUCE WHY 01: Fran !AWARE ?UNAWARE The four Personalities of your sales cyclePLAN
  28. 28. PLAN
  29. 29. PLAN FRAN: Why Story WHY DO YOU DO WHAT YOU DO?
  30. 30. DIGEST TELL ABOUT US CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES 02: Dan 03: Claire 04: Bob ≈I LIKE IT $I’M BUYING $$BUY AGAIN FIND INTRODUCE WHY 01: Fran !AWARE ?UNAWARE The four Personalities of your sales cyclePLAN
  31. 31. DAN: About Us Story WHAT NEEDS TO BE SUPER CLEAR? PLAN
  32. 32. DIGEST TELL ABOUT US CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES 02: Dan 03: Claire 04: Bob ≈I LIKE IT $I’M BUYING $$BUY AGAIN FIND INTRODUCE WHY 01: Fran !AWARE ?UNAWARE The four Personalities of your sales cyclePLAN
  33. 33. CLAIRE: Client Story WHAT DO YOU DO BEST? PLAN
  34. 34. DIGEST TELL ABOUT US CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES 02: Dan 03: Claire 04: Bob ≈I LIKE IT $I’M BUYING $$BUY AGAIN FIND INTRODUCE WHY 01: Fran !AWARE ?UNAWARE The four Personalities of your sales cyclePLAN
  35. 35. BOB: Best Practices Story WHAT NEW THINGS ARE YOU EXCITED ABOUT? PLAN
  36. 36. PLAN BOLT ON AUDIENCE ROI DELIVERY COST
  37. 37. Where is the ROI? Without A Story - $1.49
  38. 38. With A Story How much is it worth now? $??.??
  39. 39. $1.49 > $197.50!
  40. 40. What is the ROI of your Mother?
  41. 41. Can you describe your emotional connection? PLAN
  42. 42. PLAN BOLT ON AUDIENCE ROI DELIVERY COST
  43. 43. No recipe for the One Hit Wonder
  44. 44. How many views?
  45. 45. ✆ PLAN
  46. 46. ✆ $ PLAN
  47. 47. ✆ $ 4 weeks PLAN
  48. 48. ✆ $ 4 weeks ✔ 18 mn PLAN
  49. 49. ✆ $ 4 weeks ✔ 18 mn PLAN
  50. 50. ✆ $ 4 weeks ✔ 18 mn PLAN
  51. 51. ✆ $ 4 weeks ✔ ▶ ▶ ▶ ▶ 18 mn PLAN
  52. 52. ✆ $ 4 weeks ✔ x ▶ ▶ ▶ ▶ 18 mn PLAN
  53. 53. ✆ $ 4 weeks ✔ x ▶ ▶ ▶ ▶ 18 mn PLAN
  54. 54. ✆ $ 4 weeks ✔ 4 x ▶ ▶ ▶ ▶ 18 mn PLAN
  55. 55. ✆ $ 4 weeks ✔ 4 x ▶ ▶ ▶ ▶ 18 mn PLAN
  56. 56. Email Clicks WITH Embedded video Email Clicks WITHOUT Embedded video PLAN
  57. 57. CONGRATULATIONS! You now know there are over 79 million people dumber than you... 79,405,003 PLAN
  58. 58. PLAN BOLT ON AUDIENCE ROI DELIVERY COST
  59. 59. PLAN How much you got? Please provide a budget
  60. 60. Think Phone Bill! What can you spend monthly? PLAN
  61. 61. PLAN PRODUCE PRESENT
  62. 62. PRODUCE AUTHENTIC STORY CLIENT VS. VIEWER
  63. 63. PRODUCE AUTHENTIC STORY CLIENT VS. VIEWER
  64. 64. PRODUCE We actually CAN handle the truth
  65. 65. Authentic is real… Real = trust and believability PRODUCE
  66. 66. Authentic is efficient “An pleasant unexpected surprise” PRODUCE
  67. 67. PRODUCE AUTHENTIC STORY CLIENT VS. VIEWER
  68. 68. Story is the fastest way to achieve Common Ground PRODUCE
  69. 69. What makes a Story? Question Journey Reflection Reward Story ? What makes a good story? PRODUCE
  70. 70. PRODUCE AUTHENTIC STORY CLIENT VS. VIEWER
  71. 71. F Client V Viewer Facts Data Compliance Relevant Believable Reward PRODUCE
  72. 72. F Client V Viewer Facts Data Compliance Relevant Believable Reward PRODUCE
  73. 73. PLAN PRODUCE PRESENT
  74. 74. PRESENT STORY.BOOK EXCUSE NOT ABOUT YOU
  75. 75. PRESENT STORY.BOOK EXCUSE NOT ABOUT YOU
  76. 76. PRESENT
  77. 77. PRESENT
  78. 78. PRESENT STORY.BOOK EXCUSE NOT ABOUT YOU
  79. 79. Getting permission to interrupt! ! {SALES VIDEOS ! {MARKETING VIDEOS FOUND INTRODUCE WHY TOUCH DIGEST TELL ABOUT US CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES Meet Fran Meet Trigger ONGOING Meet Dan Meet Claire Meet Bob CURIOUS ≈I LIKE IT $I’M BUYING $$BUY AGAIN ?AWARE CAREDON’T CARE ! Audience Shift PRESENT AUDIENCE SHIFT
  80. 80. Getting permission to interrupt! ! {SALES VIDEOS ! {MARKETING VIDEOS FOUND INTRODUCE WHY TOUCH DIGEST TELL ABOUT US CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES Meet Fran Meet Trigger ONGOING Meet Dan Meet Claire Meet Bob CURIOUS ≈I LIKE IT $I’M BUYING $$BUY AGAIN ?AWARE CAREDON’T CARE ! Audience Shift PRESENT
  81. 81. ! {THE ADS ! {THE ARTICLES FOUND TOUCH DIGEST CONFIRM B RE Meet Fran Meet Trigger O Meet Dan Meet Claire M CURIOUS ≈I LIKE IT $I’M BUYING ?AWARE CAREDON’T CARE ! Audience Shift PRESENT
  82. 82. PRESENT
  83. 83. Everyone Has A Blurry Space
  84. 84. PRESENT STORY.BOOK EXCUSE NOT ABOUT YOU
  85. 85. Who gets your permission to keep interrupting? To work... it can’t be about you. So get over it! PRESENT
  86. 86. ! ROADMAP WORKSHOP Basic Story.Book Framework ! WITH CHIP MCLEAN

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