Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Cantaloupe connect

337 views

Published on

Published in: Health & Medicine, Technology
  • Be the first to comment

Cantaloupe connect

  1. 1. CONNECT01VIDEO TO VIEWERS =Bolt.On ProcessCONNECT02VIEWERS TO EMOTION =Authentic / Emotional / StoryCONNECT03ON AN ONGOING BASIS =Emotional Equity
  2. 2. CONNECT01VIDEO TO VIEWERS =Bolt.On Process
  3. 3. FINDINTRODUCEINDUSTRY XPERTEXTERNALDIGESTTELLABOUT USWEB ASSETSCONFIRMPROVECLARITYPROSPECT DBBELIEVEREINFORCEBEST PRACTICESCLIENT DBCF D BFran Dan Claire Bob!AWARE≈I LIKE IT$I’M BUYING$$BUY AGAIN?UNAWARESalesStageYourStoryStoryStylePlacedChangeCONNECT01VIDEO TO VIEWERS =Bolt.On Process
  4. 4. CONNECT01VIDEO TO VIEWERS =Bolt.On ProcessPOST TOPUBLISHERSSTORYBOOKONGOINGPOPULATE TOYOUR WEB SPACESTORYBOOKSTAGNANTEMAIL TOPROSPECTSSTORYBOOKONGOINGEMAIL TOCLIENTSSTORYBOOKONGOINGActionBreadCrumbDeliveryFlowBLOGSCOMMUNITIESMOBILECONTENT SITESSTORYBOOKHOMEPRODUCTSABOUT USOUR PEOPLESTORYBOOKSOCIALEMAILPROSPECTS DBSTORYBOOKSOCIALEMAILCLIENTS DBSTORYBOOK
  5. 5. CONNECT01VIDEO TO VIEWERS =Bolt.On ProcessFIND DIGEST CONFIRM BELIEVEPRIMARYSECONDARYUTILITYPAIN SCOREDISTRIBUTIONVEHICLE
  6. 6. CONNECT02VIEWERS TO EMOTION =Authentic / Emotional / Story
  7. 7. What is an Emotional Connection?Heart Data Distribution PersonalCONNECT02VIEWERS TO EMOTION =Authentic / Emotional / Story
  8. 8. Gut feelingFacts & DataCONNECT02VIEWERS TO EMOTION =Authentic / Emotional / Story
  9. 9. CONNECT02VIEWERS TO EMOTION =Authentic / Emotional / Story
  10. 10. 01. PrimaryEmotional Connection02. SecondaryEmotional ConnectionCart before the horseCONNECT02VIEWERS TO EMOTION =Authentic / Emotional / Story
  11. 11. 01. PrimaryEmotional Connection02. SecondaryEmotional ConnectionHorse before the cartCONNECT02VIEWERS TO EMOTION =Authentic / Emotional / Story
  12. 12. CONNECT02VIEWERS TO EMOTION =Authentic / Emotional / StoryWhat makes a Story?Question Journey Reflection Reward Story?
  13. 13. CONNECT02VIEWERS TO EMOTION =Authentic / Emotional / StoryFClientVViewerFactsDataComplianceRelevantBelievableReward
  14. 14. CONNECT02VIEWERS TO EMOTION =Authentic / Emotional / StoryFClientVViewerFactsDataComplianceRelevantBelievableReward
  15. 15. CONNECT03ON AN ONGOING BASIS =Emotional Equity
  16. 16. ✆CONNECT03ON AN ONGOING BASIS =Emotional Equity
  17. 17. ✆ $CONNECT03ON AN ONGOING BASIS =Emotional Equity
  18. 18. ✆ $4 weeksCONNECT03ON AN ONGOING BASIS =Emotional Equity
  19. 19. ✆ $4 weeks✔18mnCONNECT03ON AN ONGOING BASIS =Emotional Equity
  20. 20. ✆ $4 weeks✔18mnCONNECT03ON AN ONGOING BASIS =Emotional Equity
  21. 21. ✆ $4 weeks✔18mnCONNECT03ON AN ONGOING BASIS =Emotional Equity
  22. 22. ✆ $4 weeks✔ ▶ ▶ ▶ ▶18mnCONNECT03ON AN ONGOING BASIS =Emotional Equity
  23. 23. ✆ $4 weeks✔x▶ ▶ ▶ ▶18mnCONNECT03ON AN ONGOING BASIS =Emotional Equity
  24. 24. ✆ $4 weeks✔x▶ ▶ ▶ ▶18mnCONNECT03ON AN ONGOING BASIS =Emotional Equity
  25. 25. ✆ $4 weeks✔4x▶ ▶ ▶ ▶18mnCONNECT03ON AN ONGOING BASIS =Emotional Equity
  26. 26. ✆ $4 weeks✔4x▶ ▶ ▶ ▶18mnCONNECT03ON AN ONGOING BASIS =Emotional Equity
  27. 27. Email Clicks WITHEmbedded videoEmail Clicks WITHOUTEmbedded videoCONNECT03ON AN ONGOING BASIS =Emotional Equity
  28. 28. CONNECT01VIDEO TO VIEWERS =Bolt.On ProcessCONNECT02VIEWERS TO EMOTION =Authentic / Emotional / StoryCONNECT03ON AN ONGOING BASIS =Emotional Equity
  29. 29. STORYBOOKB Y C A N T A L O U P E . T VCONNECT03ON AN ONGOING BASIS =Emotional EquityCONNECT02VIEWERS TO EMOTION =Authentic / Emotional / StoryCONNECT01VIDEO TO VIEWERS =Bolt.On Process

×