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Jon DiGregory, Cantaloupe TV's Founder and Evangelist, spoke at an Indy event on February 21, 2014. These are his slides. For future events, visit http://www.cantaloupe.tv/events/
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Whether you're a marketing expert trying to create attention-grabbing video content, or a sales professional wanting to keep prospects engaged, you're probably struggling with the same issue: strategy. Video without a strategy will fail.
We believe that in order for your message to "stick", it must emotionally connect with the right audience at the right time. The purpose of this interactive event is to help you:
• Identify The Right Audience: Who's attention are you trying to get? Where are they in your sales cycle?
• Share The Right Message: What stories will meet them where they are, help them to emotionally connect with you, and move them closer to the sale?
By the end of the event, you will have framework for your strategy that will enable you to connect with the right people at the right time.