Communicating (in) a
changing world
The Dutch Public Information
and Communication Office
SEECOM Budva, Montenegro, 27-29 ...
A changing world: trends
1. Less government, more personal responsibility – who should
and can do it?
2. From authority to...
Keys to effective communication
• Be coherent and consistent
• Be transparant and trustworthy
• Know your (changing) world...
SEECOM Budva, Montenegro, 27-29 September 2013
Organize well
A history of sharing: Once there were ….
SEECOM Budva, Montenegro, 27-29 September 2013
Ministry for
Foreign
Affairs
Minis...
A history of sharing: Now there is …
SEECOM Budva, Montenegro, 27-29 September 2013
Ministry for
Foreign
Affairs
Ministry ...
DPC: what are we for?
The shared service of Central Government Communication
•Providing Services
•Expertise
•Intermediate ...
DPC: Governance
Secretary-General of the Ministry of General Affairs (owner)
Decides on policy, staff, (total) budget
Info...
DPC: Organization
SEECOM Budva, Montenegro, 27-29 September 2013
SEECOM Budva, Montenegro, 27-29 September 2013
Be a (strong) professional
SEECOM Budva, Montenegro, 27-29 September 2013
Who is the
Academy?
This is how the Academy works
Sharing knowledge and professional development amongst
colleagues of the national government...
SEECOM Budva, Montenegro, 27-29 September 2013
Activities, tools and methods
The Academy is a knowledge and expertise cent...
SEECOM Budva, Montenegro, 27-29 September 2013
Clients and experts
Clients:
•communication staff at ministries
•independen...
SEECOM Budva, Montenegro, 27-29 September 2013
Learning path: junior level up to managing director
senior
multidisciplinar...
SEECOM Budva, Montenegro, 27-29 September 2013
16
Path Learning objective Form
Know your craft:
Linking short and long
ter...
SEECOM Budva, Montenegro, 27-29 September 2013
17
Path Learning objective Form
Know your craft Up-to-date knowledge Lectur...
Training Press contacts
Four-days training session for
spokespersons and press officers
•How to deal with national media (...
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E d hoedt_communicating in a changing world

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E d hoedt_communicating in a changing world

  1. 1. Communicating (in) a changing world The Dutch Public Information and Communication Office SEECOM Budva, Montenegro, 27-29 September 2013
  2. 2. A changing world: trends 1. Less government, more personal responsibility – who should and can do it? 2. From authority to network player – where do you fit in? 3. More public disclosure – what do you share? 4. An authentic story, also told elsewhere – how do you come across? 5. New engagement – when do people engage? 6. Mind shift – how do we view the world? 7. Changing connections – how can we still reach each other? SEECOM Budva, Montenegro, 27-29 September 2013
  3. 3. Keys to effective communication • Be coherent and consistent • Be transparant and trustworthy • Know your (changing) world • Organize well • Be a (strong) professional SEECOM Budva, Montenegro, 27-29 September 2013
  4. 4. SEECOM Budva, Montenegro, 27-29 September 2013 Organize well
  5. 5. A history of sharing: Once there were …. SEECOM Budva, Montenegro, 27-29 September 2013 Ministry for Foreign Affairs Ministry for Economic Affairs Ministry for General affairs Ministry for Social Affairs Ministry for … DPC Society
  6. 6. A history of sharing: Now there is … SEECOM Budva, Montenegro, 27-29 September 2013 Ministry for Foreign Affairs Ministry for Economic Affairs Ministry for General affairs Ministry for Social Affairs Ministry for … DPC Society
  7. 7. DPC: what are we for? The shared service of Central Government Communication •Providing Services •Expertise •Intermediate between ministries and market partners •Procurement of communication services (Contracts) SEECOM Budva, Montenegro, 27-29 September 2013 Effective and efficient government communication
  8. 8. DPC: Governance Secretary-General of the Ministry of General Affairs (owner) Decides on policy, staff, (total) budget Information Council (Board of Directors) Decides on Working Programma Finance: Lump sum (covers about 85 percent of costs) SEECOM Budva, Montenegro, 27-29 September 2013
  9. 9. DPC: Organization SEECOM Budva, Montenegro, 27-29 September 2013
  10. 10. SEECOM Budva, Montenegro, 27-29 September 2013 Be a (strong) professional
  11. 11. SEECOM Budva, Montenegro, 27-29 September 2013 Who is the Academy?
  12. 12. This is how the Academy works Sharing knowledge and professional development amongst colleagues of the national government institutions: • communities of practice • workshop and congress • professional knowledge intranet, Government.nl and via social media Educate policy and communication professionals: • learning path communication discipline • education package in close cooperation with market partner (PBLQ/ROI) SEECOM Budva, Montenegro, 27-29 September 2013
  13. 13. SEECOM Budva, Montenegro, 27-29 September 2013 Activities, tools and methods The Academy is a knowledge and expertise center in the field of government communication. • Meetings • Publications • Communication Forum (intranet, social media) • Peer-group consultations • Communications of practices • Expert tools • Courses and training programs (open registration and in-company) • Training on the job • Communication Agency (spokespersons, consultants)
  14. 14. SEECOM Budva, Montenegro, 27-29 September 2013 Clients and experts Clients: •communication staff at ministries •independent government bodies, implementing organisations •communication staff of policy departments Experts, teachers from: •Government Information Service Staff •Ministerial staff •University/Polytechnic staff •Staff of private organizations
  15. 15. SEECOM Budva, Montenegro, 27-29 September 2013 Learning path: junior level up to managing director senior multidisciplinary Us Me Job junior Master classes, reflection workshops Top training: leadership in communication Top training: strategic professional Trainings: Press contacts, speechwriting, communication advise, communication research, strategic online communication Introduction course
  16. 16. SEECOM Budva, Montenegro, 27-29 September 2013 16 Path Learning objective Form Know your craft: Linking short and long term communication strategies based expertise Expertise of all modes of communication: online, research, interdepartmental- departmental, corporate communication Guru-sessions Know yourself: Linking leadership Developing personal leadership based on personal growth: visionary, persuasive, multidisciplinary approach ‘Studio’s’/simulations focused on personal development (‘desert experience’) Know your world: Linking inside and outside Linking the world of politics, policy and society: sparring partner at high level, contextual awareness, knowing other public services Internship (‘desert experience’) ‘Genetic code’ of Top training (future directors)
  17. 17. SEECOM Budva, Montenegro, 27-29 September 2013 17 Path Learning objective Form Know your craft Up-to-date knowledge Lectures on focus themes Know yourself Define your role Develop consultancy skills Working/training sessions Essays Presentation information Council Learning together Sharing experiences in applying new skills Peer-group consultations Community of practice Learning on the job Embedding in daily work and organisation Mentor/coach ‘Genetic code’ of Strategic professional
  18. 18. Training Press contacts Four-days training session for spokespersons and press officers •How to deal with national media (focus on government)? •What is the role of a spokesperson within a department? •What do you need to organize a press conference and to support your minister? SEECOM Budva, Montenegro, 27-29 September 2013

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