The Right Ad To The Right People - Cristian Ignat (Digital Marketing Forum 2016)

1. canopy.ro TAKING DIGITAL TO NEW HEIGHTS

2. canopy.ro TAKING DIGITAL TO NEW HEIGHTS The right ad with the right promise to the right people will increase your sales. CRISTIAN IGNAT

3. canopy.ro TAKING DIGITAL TO NEW HEIGHTS Let’s play a game: Q1: How many of you have a smartphone? Q2: How many of you are connected to internet? T1: Start the browser on your smartphone T2: Type in: canopy.ro/gol canopy.ro 2 rhetorical questions, 2 simple tasks

4. canopy.ro TAKING DIGITAL TO NEW HEIGHTS Every post we put on Facebook is advertising for ourselves. canopy.ro

5. canopy.ro TAKING DIGITAL TO NEW HEIGHTS Every post we put on Facebook is advertising for ourselves. canopy.ro

6. canopy.ro TAKING DIGITAL TO NEW HEIGHTS We advertise ourselves to our “friends”. canopy.ro

7. canopy.ro TAKING DIGITAL TO NEW HEIGHTS How many of you have been flirting on Facebook ☺ ? Come on. Be brave & raise your hand! canopy.ro

8. canopy.ro TAKING DIGITAL TO NEW HEIGHTS because... your business is absolutely NAKED online. Advertising your business online should not be like flirting on Facebook canopy.ro

9. canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro

22. canopy.ro TAKING DIGITAL TO NEW HEIGHTS Your business is NAKED online. Some advice: 1) Triple check the promises from your ads. 2) Triple check your landing for the top kws in Google 3) Use prices as much as possible in your ads. 4) Focus on the right clicks >>> don’t use too “shiny” ads 6) Focus more on your product, landing, marketing than media 5) Use google.co.uk to analyse Ads, Landings, Online Marketing canopy.ro

23. canopy.ro TAKING DIGITAL TO NEW HEIGHTS CRISTIAN IGNAT | cristian@canopy.ro