Canon research highlights the opportunity for travel companies to
improve customer experience by providing European travellers with
more of the information they want on printed travel documents.
consumers do holiday
Despite the digital 71 /0 f°' '°a55”'a"°°
age, 93% of European
holidaymakers print % out of habit
print off accommodation details 7 2 % print off travel tickets
O O of European travellers rely
87 / O 5 7 A social media and online sources
of those who print out their to research information while
travel documents refer to travelling
h h f i . .
Ehzirptgivper t e C°urse ° 0 % actually use the information
provided by booking source
The message to travel companies is clear; travel documents are still incredibly important
to holidaymakers but the information they contain could be far more useful. Top 5 details
travellers really want readily available:
: tf**f%? *
as . sad.
Final destination Mapof Directionsto Public Key local
address ‘ destination. ‘ p_ accommodation transportation addresses and
‘ j ‘ directions to numbers