The document discusses tag clouds and their usage. It notes that while tag clouds were initially popular, they have usability and accessibility issues. Specifically, tags of different sizes attract varying levels of attention, and it can be difficult to search for or find specific tags. The document explores alternatives to traditional tag clouds like grouping tags by topic or using buttons instead of text. It also suggests combining tag clouds with search to help overcome some of their limitations.

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The Art of Skywriting - The Demise of the Tag Cloud
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3. The Art of Skywriting - The Demise of the Tag Cloud

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5. The Art of Skywriting - The Demise of the Tag Cloud

6. The Investigation
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28. The Prosecution
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30. Suspect No. 1
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32. Suspect No. 2
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34. Suspect No. 3
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37. Suspect No. 4
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39. Suspect No. 5
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41. Suspect No. 6
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45. • Large tags attract attention
• People scan for tags
• Centre tags attract attention
• Upper left quadrant gets
more attention
• Suboptimal support for
searching for specifics
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46. The Art of Skywriting - The Demise of the Tag Cloud

47. The Defense
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66. • Uses popular search keyword
terms into a Tag Cloud
• Has same display and usability
issues
• Information base larger with
better weighted distribution
• Open to trending
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67. The Art of Skywriting - The Demise of the Tag Cloud

68. • Take a topic of interest
• Display Tag Cloud for that topic
of related and subtopics
• Increase information findability
on small population tags
• Increase serendipitous find
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70. The Verdict
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72. The Community
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73. The Community
The Users
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74. The Designers
The Community
The Users
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75. The Designers
The Search Engines
The Community
The Users
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76. The Designers
The Search Engines
The Community
Our Differences
The Users
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The Art of Skywriting - The Demise of the Tag Cloud

77. The Designers
The Search Engines
The Community
People with
Accessibility Issues
Our Differences
The Users
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79. WE ARE
GUILTY
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81. • Index or Button Clouds
• Combine with Search
• Overcome Accessibility Issues
• Explanation of the Tag Cloud
• Text Clouds
• Topical Grouping
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The Art of Skywriting - The Demise of the Tag Cloud